It’s the most wonderful time of the year for brick-and-mortar retailers – or at least, it used to be. Employed by both traditional retailers and digital stores alike, e-commerce has transformed the customer engagement experience by offering one-click purchases, free shipping, and no need to leave the house in order to complete the transaction. This
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Tag Archive for Finding and selling to customers
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How to avoid the last-ditch sales tactic
by Ben Lobel • • 0 Comments
The SaaS world is an extremely competitive place, with focus placed on ‘land grabbing at all costs’ and the importance of ‘exponential client scaling’. Profit is seen as a secondary consideration as client wins and the pressure to achieve monthly targets supersede ‘traditional’ business logic. The problem is many organisations never reach that point of
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Looking at predictive Customer Lifetime Value in B2B
by Ben Lobel • • 0 Comments
Customer Lifetime Value (LTV) can be both retrospective, based on the historical sales data, and predictive, aimed at defining the potential value of each customer relationship. While the former is good for general reporting, it is the latter that offers an advanced guidance into business development. Knowing how much each of your customers is worth
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How three businesses are gearing up for Black Friday
by Ben Lobel • • 0 Comments
Black Friday may be a recent phenomenon, but the late Autumn sales scramble seems to be here to stay. Shoppers are set to splurge £2.31 million per minute on Black Friday deals alone, a 19 per cent increase on 2015 sales, according to a study by VoucherCodes.co.uk. Small businesses are reaping the rewards from this annual
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Black Friday: How to gear up your online retail business
by Ben Lobel • • 0 Comments
You own an online retail business and you’ve decided to take part in what’s arguably going to be the most popular shopping day of the year – Black Friday – but are you properly prepared? Without proper planning it can be a chaotic day for retailers. Some, like ASDA last year, may even decide it’s not
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Answer the phone to get those tills ringing this Black Friday
by Owen Gough • • 0 Comments
Over the last few years, the American imports, Black Friday and Cyber Monday, have continued to grow in popularity on this side of the pond – and they’re once again fast approaching, with the much-anticipated weekend starting on 25 November. As bargain hunters get ready to grab a deal before the price hikes of Christmas,
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Digital transformation: Why the customer is the be all and end all
by Ben Lobel • • 0 Comments
‘Digital transformation’ is one of the buzzwords of our time, but even though most companies know it’s something they should be doing, many are unsure what it actually means for their business, let alone where to start. The often-bandied-about concept, that it’s about the using digital technologies to impact all areas of life, or that
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The three most efficient ways to reach out to your customers
by Ben Lobel • • 0 Comments
These days, social media is king and engaging with your customers online is essential. But what is the best way to engage with your audience? And how should you adapt your outreach programme to target different groups? When many people think of social media, the first thing that springs to mind is Facebook. With it
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Black Friday will prove online shopping isn’t killing the high street
by Ben Lobel • • 0 Comments
Black Friday is on the horizon. For some, November 25th is a unique opportunity to bag a bargain, while for others, the day conjures up a nightmare of sprawling queues and rowdy shoppers. In recent years Black Friday has travelled across the Atlantic and slowly gained popularity with UK shoppers and retailers alike. In 2015,
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Why the power of data should not be underestimated in your small business
by Ben Lobel • • 0 Comments
Is your company a digital business? If you’re shaking your head and reacting with a negative response, you should think again. It doesn’t matter whether you are a car company, mobile manufacturer or supermarket chain – everything is becoming connected and each business has some unique data that another company can combine with their own and benefit
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