An aggressive low pricing system is not the answer to your quest for rounding up more sales and having an advantage over the competition. Most of your competitors are likely to be already bigger than you. So merely reducing your price and running on quick turnovers, doesn’t automatically guarantee you victory over them. As a small
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Male, married and millennial: research profiles a loyal customer
by Owen Gough • • 0 Comments
Being male, married and a millennial are the key traits of the most engaged, loyal customer, according to global research conducted into the relationships of more than 18,000 consumers with their bank, mobile phone provider and retailer. The study, conducted by customer engagement specialist Affinion in partnership with Oxford Brookes University, set out to understand
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Is bad customer experience stalling high-street revival?
by Owen Gough • • 0 Comments
Amid Brexit-price hikes and a disappointing Black Friday, the beleaguered high-street suffered more bad news today in the form of a damning report on the state of customer experience. The in-depth research of 2,827 UK adults was commissioned by Market Force Information finds that in the last year alone, seven in ten UK shoppers have had
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How to bring in the clients you really want to work with
by Ben Lobel • • 0 Comments
When we start a business, we will take any clients we can get our hands on. Sometimes they don’t even fit our product/service brief – we just want the income. And that’s understandable. The problem is that working like this over a long period of time sets us up with the wrong mindset. It means
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Five ways small businesses can improve their websites before Christmas
by Ben Lobel • • 0 Comments
Christmas is around four weeks away. As a small e-commerce businesses, you might well be about to enter your busiest period of the year, but is your website ready for the increase in traffic and sales? Here are five top tips for ensuring your website is at the top of the Christmas wish list for consumers.
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Black Friday customer engagement: Three survival tips
by Ben Lobel • • 0 Comments
It’s the most wonderful time of the year for brick-and-mortar retailers – or at least, it used to be. Employed by both traditional retailers and digital stores alike, e-commerce has transformed the customer engagement experience by offering one-click purchases, free shipping, and no need to leave the house in order to complete the transaction. This
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How to avoid the last-ditch sales tactic
by Ben Lobel • • 0 Comments
The SaaS world is an extremely competitive place, with focus placed on ‘land grabbing at all costs’ and the importance of ‘exponential client scaling’. Profit is seen as a secondary consideration as client wins and the pressure to achieve monthly targets supersede ‘traditional’ business logic. The problem is many organisations never reach that point of
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Looking at predictive Customer Lifetime Value in B2B
by Ben Lobel • • 0 Comments
Customer Lifetime Value (LTV) can be both retrospective, based on the historical sales data, and predictive, aimed at defining the potential value of each customer relationship. While the former is good for general reporting, it is the latter that offers an advanced guidance into business development. Knowing how much each of your customers is worth
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How three businesses are gearing up for Black Friday
by Ben Lobel • • 0 Comments
Black Friday may be a recent phenomenon, but the late Autumn sales scramble seems to be here to stay. Shoppers are set to splurge £2.31 million per minute on Black Friday deals alone, a 19 per cent increase on 2015 sales, according to a study by VoucherCodes.co.uk. Small businesses are reaping the rewards from this annual
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Black Friday: How to gear up your online retail business
by Ben Lobel • • 0 Comments
You own an online retail business and you’ve decided to take part in what’s arguably going to be the most popular shopping day of the year – Black Friday – but are you properly prepared? Without proper planning it can be a chaotic day for retailers. Some, like ASDA last year, may even decide it’s not
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