Tag Archive for Finding and selling to customers

Six tactics to get more clients for your start-up social media agency

So, you’ve decided to quit your day job to get your very own social media agency off the ground. Congratulations! The road ahead is going to be a challenging one, but at the same time extremely rewarding. With so many powerful social media management tools available to help you make a success of it, there
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Six tactics to get more clients for your start-up social media agency

So, you’ve decided to quit your day job to get your very own social media agency off the ground. Congratulations! The road ahead is going to be a challenging one, but at the same time extremely rewarding. With so many powerful social media management tools available to help you make a success of it, there
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Why the high street isn’t dead

In a world where everyone is now choosing to shop online, are we ready to wave goodbye to the high street store? It appears not. Recent figures from the Office of National Statistics have shown that high street sales were up by around 7 per cent year on year in October 2016 and consumers also increased
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Small business essentials: The art of e-commerce

The e-commerce economy is booming, and is poised for significant growth in the coming months and years. Businesses need no longer be restricted by geographical bounds – only by their willingness to try new technologies and get creative. Appealing in its inherent freedom and flexibility, e-commerce has the potential to be extremely lucrative, if it’s
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The importance of online reviews for SMEs

Consumers today are more empowered than ever. With a staggering range of retailers to choose from, customers can be quick to reject businesses when the service they receive isn’t up to scratch. While losing a few loyal customers might not be the end of the world for larger businesses, it can be catastrophic for SMEs
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New product development: Organising to identify customer needs

Obtaining a deep understanding of customer needs is central to any new product development process. Over the last decade tools and techniques for obtaining customer intelligence in B2C industries have become increasingly sophisticated. Digitalisation now provides a vast reservoir of hitherto untapped analytical data, and customers are becoming increasingly engaged in the design process itself.
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Three ways to reduce chargebacks

Chargebacks are disputed transactions between a customer and a business. A chargeback is usually used when a card has been fraudulently used without the cardholder’s permission. When a customer lodges a chargeback, the transaction is reversed and the customer has his money returned to his account. Chargebacks pose a serious threat to businesses and result
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Boosting revenues: Growing your small business in 2017

For many in the world of business, it was a turbulent 2016. Key questions arose such as: could we have predicted the Brexit vote, how ready are we for the changes it might bring, and do we have the skills and resources to ride an era of digital disruption? However your business fared last year,
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How small businesses can tap into the consumer mindset

It’s promising to read that the Federation of Small Businesses believes confidence has returned to pre-referendum levels and SMEs should remain upbeat about their prospects in 2017. While business confidence is increasing, the economy remains volatile and there are unique challenges facing SMEs. One challenge is conducting or accessing meaningful market research that gives genuine
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How to write a successful tender

Winning the tender and beginning the project is the middle, not the start, of the overarching project: the one that begins with you submitting a successful tender. Celestine Ekpenyong goes through the process. Outline your strategic tendering goals Before embarking on your procurement journey, outline your strategic tendering goals. What specific goals would you like
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