Generating leads from your website is at the heart of running a successful business these days. However, it can be difficult to enhance the user journey to deliver the number of leads that you need to be successful. You must ask yourself: How will people find you if you don’t have any roads leading to
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How independent retailers can remain competitive on returns
by Ben Lobel • • 0 Comments
It’s clear there is a seismic shift happening in retail right now. Once steadfast department stores and high-profile retail chains are announcing massive store closures and bankruptcies, while billions of pounds in sales are moving from in store to online. While this evolving retail climate is creating issues for some, many are successfully shifting their
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How to stay ahead of emerging e-commerce consumer habits
by Ben Lobel • • 0 Comments
Thirty years ago the prospect of shopping online would have been met with considerable confusion but now B2C e-commerce sales are expected to reach over 2.3 trillion US dollars in 2017 and the online market will only continue to grow. Ericsson estimates that by 2020, 90 per cent of the world’s population over six years old will
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Five tips to help small companies upscale and compete for big business
by Ben Lobel • • 0 Comments
You’ve taken an idea and built it up into a successful business. What’s next? If you’ve reached stability in your profits and are ready for the next step, you may be wondering how to compete for bigger business, or even upscale your entire venture. No matter how well your small business is doing so far,
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How does human evolution affect shopping behaviour?
by Ben Lobel • • 0 Comments
You might not realise it, but evolution has helped shape all shopper decision-making processes. For example, the fact that we evolved from walking on all fours to two legs means that early man tended to look down when walking to avoid tripping or stepping on the wrong things. Originally this evolutionary compromise served a specific
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Six handy tips to boost your e-commerce store sales
by Ben Lobel • • 0 Comments
Do you want more traffic and sales to grow your e-commerce store? If yes, you need some ideas to be implemented today! Implement the following six handy tips to boost your e-commerce store popularity and sales. Get ready to get more out of your current visitors too, while bringing back lost visitors. Also, you need
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Top negotiation mistakes and how to avoid them
by Ben Lobel • • 0 Comments
Negotiation is an essential part of the sales process and a salesperson’s ability to negotiate with prospective clients can go a long way towards determining how successful they are in their role. However, if you want your team to get good at negotiating, they should be aware of the pitfalls they need to stay away
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CEOs need to transform their approach to customer experience by 2020
by Owen Gough • • 0 Comments
Axway, a catalyst for transformation, today calls on organisations to transform themselves in order to meet the rapidly increasing expectations of digitally empowered customers. With demands for more choice, responsiveness and personalisation, Axway predicts that by 2020, organisations will have had to completely rethink existing business processes by co-creating the customer experience with other constituents
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The six rules of corporate gifting
by Ben Lobel • • 0 Comments
Smart companies recognise that small gestures of goodwill to both customers and staff can make a big difference in establishing and maintaining healthy and positive business relationships. Internal recognition and reward are powerful ways to improve productivity, while extending that goodwill externally – within the boundaries of your own corporate social responsibility policies, of course –
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Why late payments are an epidemic for small businesses
by Owen Gough • • 0 Comments
In light of recent news that Britain’s third largest supermarket chain Asda is set to enact 90 day payment terms on its clothing suppliers, the ongoing issue of late payments has come to the forefront once more. It’s an eternally pressing concern for businesses everywhere – our research last year found that a fifth of
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