With the rise of e-commerce and new retail technologies, the retail experience and customer expectations seem to be changing on an almost daily basis. Today, customers demand more from retailers than ever before. They expect payments to be instantaneous, convenient and secure, and to engage with retailers as an individual, not purely as a transaction.
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Tag Archive for Finding and selling to customers
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What are the market conditions for small B&M retailers in 2017?
by Ben Lobel • • 0 Comments
Shopping habits in the UK are definitely changing, and this has profound implications for the high street and B&M retailers. How small businesses respond to shifting trends in retail will determine the evolution of the sector moving forward. According to the latest Shopping Index from Salesforce, today’s UK consumers are largely using their mobile devices
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Writing a compelling bid that buyers can’t resist
by Ben Lobel • • 0 Comments
Successfully writing bids is a highly valued skill that is useful for a wide range of occupations. Writing an effective bid means you must know your clients and be able to predict their wants and needs, and what will set you apart from your competition. If you want to get ahead of the game with
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GDPR: Is your small business ready for the ‘Right to be Forgotten’?
by Ben Lobel • • 0 Comments
It’s August 2018, three months since the General Data Protection Regulation (GDPR) came into force and your small-sized digital marketing agency has just received its first ‘right to be forgotten’ (RTBF) request. As a marketing agency, your business model revolves around customer data. At the same time, you outsource your payroll, human resource management and
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Luxury quality and accessible pricing: Mutually exclusive?
by Ben Lobel • • 0 Comments
Does a higher price equate to a better product? Split between the rock of pricing consumers out of their product, and the hard place of looking ‘cheap’, it’s a question any business leader or marketer has had to grapple with. The general consensus goes something like this: if a product or service is expensive, it is
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Seven ways to monetise your website that will pay off
by Ben Lobel • • 0 Comments
Affiliate marketing can be a very competitive business and when you compare your results to those of other affiliates, it can sometimes feel like you’re struggling, while they seem to be racking up the commissions. And that can be frustrating because after all, they’re doing the same things as you, right? Maybe not! Most ‘in
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Supporting customers through social media
by Ben Lobel • • 0 Comments
There is no denying that social media has become an integral part of modern life. From staying connected with friends to reading daily news bites, we’re all now very aware of its many, wonderful uses and functions. Reasons such are these are behind why social media is such a huge success across the globe it
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What are the opportunities of expanding your business to the US today?
by Ben Lobel • • 0 Comments
European countries are awaiting major elections, Brexit looms heavily and the nuance of the special relationship enjoyed between the UK and the USA is yet to be affirmed in the light of recent presidential election. As a result, business owners are doubtless mindful of the fact that taking business abroad right now is a little
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Starting with the customer will engage people inside and outside your business
by Ben Lobel • • 0 Comments
If you ask a business leader what they think is the purpose of their business, they may reply that it is to maximise profit for shareholders. Or they might say that it is to create value for all stakeholders, including customers, employees, suppliers and local communities, as well as shareholders. In some cases, they might
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IGD research identifies opportunities to engage millennials
by Owen Gough • • 0 Comments
In a new report examining post-millennials – those born between 1992 and 1999 – IGD research reveals how this highly influential generation of shoppers will shape the future of the food and grocery industry, overthrowing baby boomers as the generation with the biggest spending power and influence. IGD, the research and training charity for the
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