Affiliate marketing can be a very competitive business and when you compare your results to those of other affiliates, it can sometimes feel like you’re struggling, while they seem to be racking up the commissions. And that can be frustrating because after all, they’re doing the same things as you, right? Maybe not! Most ‘in
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Supporting customers through social media
by Ben Lobel • • 0 Comments
There is no denying that social media has become an integral part of modern life. From staying connected with friends to reading daily news bites, we’re all now very aware of its many, wonderful uses and functions. Reasons such are these are behind why social media is such a huge success across the globe it
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What are the opportunities of expanding your business to the US today?
by Ben Lobel • • 0 Comments
European countries are awaiting major elections, Brexit looms heavily and the nuance of the special relationship enjoyed between the UK and the USA is yet to be affirmed in the light of recent presidential election. As a result, business owners are doubtless mindful of the fact that taking business abroad right now is a little
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Starting with the customer will engage people inside and outside your business
by Ben Lobel • • 0 Comments
If you ask a business leader what they think is the purpose of their business, they may reply that it is to maximise profit for shareholders. Or they might say that it is to create value for all stakeholders, including customers, employees, suppliers and local communities, as well as shareholders. In some cases, they might
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IGD research identifies opportunities to engage millennials
by Owen Gough • • 0 Comments
In a new report examining post-millennials – those born between 1992 and 1999 – IGD research reveals how this highly influential generation of shoppers will shape the future of the food and grocery industry, overthrowing baby boomers as the generation with the biggest spending power and influence. IGD, the research and training charity for the
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How to turn your website into a lead generation machine
by Ben Lobel • • 0 Comments
Generating leads from your website is at the heart of running a successful business these days. However, it can be difficult to enhance the user journey to deliver the number of leads that you need to be successful. You must ask yourself: How will people find you if you don’t have any roads leading to
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How independent retailers can remain competitive on returns
by Ben Lobel • • 0 Comments
It’s clear there is a seismic shift happening in retail right now. Once steadfast department stores and high-profile retail chains are announcing massive store closures and bankruptcies, while billions of pounds in sales are moving from in store to online. While this evolving retail climate is creating issues for some, many are successfully shifting their
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How to stay ahead of emerging e-commerce consumer habits
by Ben Lobel • • 0 Comments
Thirty years ago the prospect of shopping online would have been met with considerable confusion but now B2C e-commerce sales are expected to reach over 2.3 trillion US dollars in 2017 and the online market will only continue to grow. Ericsson estimates that by 2020, 90 per cent of the world’s population over six years old will
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Five tips to help small companies upscale and compete for big business
by Ben Lobel • • 0 Comments
You’ve taken an idea and built it up into a successful business. What’s next? If you’ve reached stability in your profits and are ready for the next step, you may be wondering how to compete for bigger business, or even upscale your entire venture. No matter how well your small business is doing so far,
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How does human evolution affect shopping behaviour?
by Ben Lobel • • 0 Comments
You might not realise it, but evolution has helped shape all shopper decision-making processes. For example, the fact that we evolved from walking on all fours to two legs means that early man tended to look down when walking to avoid tripping or stepping on the wrong things. Originally this evolutionary compromise served a specific
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