OPINION | By Todd Falcone, The Fearless Networker®
There’s a moment in many network marketers’ careers that feels like a promotion.
You’ve built a decent-sized team. You’re hitting ranks. You’re getting asked to speak on team calls or maybe even invited to the company stage.
And then it happens.
You stop doing the thing that got you there.
You stop prospecting.
You stop enrolling.
You stop acquiring customers.
You shift from producer to manager. And it feels like the natural next step — like this is what leaders are “supposed” to do.
But it’s not.
It’s the kiss of death.
I know it doesn’t sound pretty. But…the fact that this move is so incredibly devastating to distributors’ careers, I’ve coined the term that way because it crisply breaks through the clutter.
The Illusion of Leadership
Too many people confuse leadership with oversight.
They stop doing presentations because “my people need the spotlight.”
They stop recruiting because “I need to focus on team development.”
They stop selling because “I don’t want to compete with my downline.”
That all sounds nice. But none of it builds momentum.
This move into ‘management mode’ isn’t necessarily something you plan on doing. It just happens. Naturally.
You see…when you begin building a network marketing team, you have no one. It’s just you.
Then…it’s you and a