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Shaquille O'Neal Used an Unconventional Strategy to Start His Chicken Restaurant — Here's Why It Worked
by Shawn P. Walchef • • 0 Comments
The NBA Hall of Famer leveraged his 35 million Instagram followers to build buzz around Big Chicken before it even launched.
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Inside a Sport Marketing Giant's Playbook for Connecting Big Brands With Rabid Fans
by William Salvi • • 0 Comments
John Rowady, the founder and CEO of sports marketing powerhouse rEvolution, shares his strategy for global growth.
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He Left His Law Career to Start a Ghostwriting Business — Now He Charges Over $100,000 a Book. Here's What It Took to Get There.
by Amanda Breen • • 0 Comments
Michael Levin taught creative writing to supplement his income. Then he did some math and went all in on a new business.
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Inflation Threatens 87% of Franchisees — Here Are the Ways They're Fighting Back
by Carl Stoffers • • 0 Comments
From soaring labor costs to escalating supply prices, franchise owners are facing significant economic challenges, mostly due to inflation.
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Are You Cut Out For Entrepreneurship? Take These 5 Steps to Know For Sure
by David Busker • • 0 Comments
Entrepreneurship is a huge decision. So before diving in, how can you prime yourself for entrepreneurship before jumping in with both feet?
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She Sent a Cold Email to Meta Judging Its Ray-Bans. Now She Runs the Wearables Division.
by Sherin Shibu • • 0 Comments
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Will It Take Nuclear Power to Sustain AI? Microsoft Is Betting on It.
by Sherin Shibu • • 0 Comments
Three Mile Island, a nuclear power plant, has been closed for five years. Now, it’s set to reopen by 2028 to power Microsoft’s data centers.
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Derek Jeter Once 'Jumped All Over' a Teammate After a World Series Game Loss. And It Had Nothing to Do With Winning or Losing.
by Joe De Sena • • 0 Comments
In the new book, “Extreme Balance: Paradoxical Principles That Make You a Champion,” the authors examine the mindset that separates champions from competitors.
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Why Personal Branding Matters More Than Ever for Successful Entrepreneurs
by Vladimir Gorbunov • • 0 Comments
In the dynamic and highly competitive business world, personal branding has emerged as a critical tool for entrepreneurs looking to stand out, build credibility and attract opportunities.