Quality content gets shared and shares lead people to your site, so you have to begin any marketing venture with a strategy for not just attracting attention but keeping it. A call-to-action, or CTA, comes at the end of a content piece and guides readers toward their next move.

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The social giant on Wednesday offered some limited details as part of an effort to provide more transparency about its operations.

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As the U.S. presidential campaign heats up, Facebook is going out of its way to show its neutrality.

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Twitter, meanwhile, was criticized last December when it appointed a white man to be its head of diversity.

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The social network now allows all users to flag friends’ posts as potentially suicidal and solicit Facebook’s help or intervention.

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The proposed move — to be voted on at Facebook’s annual general meeting on June 20 — is designed to make sure a future Facebook chief’s management powers aren’t limited, the board said.

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Here’s what you need to know.

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Deep Text is “deep learning-based text understanding engine,” as Facebook puts it. Its ability to understand text like a human would is already being put to work in Facebook Messenger. And Facebook plans to take it a lot further.

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Got a burning out-of-this-world question? It’s not too late to submit it to NASA. You never know, the billionaire Facebook founder might ask it for you.

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‘It doesn’t make sense for our mission or our business to suppress political content,’ the Facebook CEO wrote.

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