By Ben Lobel on Small Business – Advice and Ideas for UK Small Businesses and SMEs
In a massively competitive business landscape, small business marketing can be a real struggle for company owners, particularly in the early stages. Faced with the task of getting the word out on a limited budget, it can be hard to know what the best-value techniques are to grow your database, increase your exposure and kickstart your revenues. So much of marketing can be trial and error.
A leaflet distribution exercise or promoted post on Facebook may not get quite the results you were looking for, but it could be that a subsequent exhibition stand or strategic partnership works wonders for your small business marketing. In our guide, we speak to five business owners that employed a range of techniques to great effect, drill down into why each method worked for them, and seek their advice for other small business owners hoping to boost their exposure.
Together with advice from seasoned marketing professionals, there is a wealth of information included to educate company owners about how their marketing plan should look this year. We hope you find the guide useful and good luck in your marketing efforts this
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What events need is a government insurance policy, says sector
by Timothy Adler • • 0 Comments
Originally written by Timothy Adler on Small Business
Coldplay bassist Guy Berryman and ex-Dragon’s Den star Sarah Willingham have called on the government to back an insurance scheme for the events sector, similar to one already up-and-running for film and TV production.
Business heavyweights including Links of London founder John Ayton and Notonthehighstreet founder Holly Tucker have signed the letter to small business minister Paul Scully, asking for the government to think seriously about an insurance scheme which would repay organisers 70 per cent of their costs if an event is cancelled due to Covid-19.
What’s at stake is an events industry, such as weddings and music festivals, which Prime Minister Boris Johnson himself acknowledged is worth £90bn and employs 700,000 people in the UK across 25,000 businesses – none of whom have had any government sector-specific emergency coronavirus business support, unlike the hospitality industry.
>See also: 150 UK small business grants to apply for right now
The group, led by Hugo Campbell and Digby Vollrath, founders of the events planning website Feast It, said an insurance scheme for events planned from April 1 next year would give organisers confidence to plan and promote gatherings.
Nearly two thirds of events suppliers (61 per cent) surveyed by
Hot Business News Today
The essential guide to small business marketing
by Ben Lobel • • 0 Comments
In a massively competitive business landscape, small business marketing can be a real struggle for company owners, particularly in the early stages of a company. Faced with the task of getting the word out on a limited budget, it can be hard to know what the best-value techniques are to grow your database, increase your
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