Mr. Romanzi Brings Extensive Leadership and Operational Experience at Prominent, Large-Scale Consumer Packaged Goods Companies and Proven Track Record of Driving Growth and Value Creation
Nature’s Sunshine Products, Inc. (Nasdaq: NATR) (“Nature’s Sunshine”) (the “Company”), a leading manufacturer of high-quality herbal and nutritional supplements, today announced that its Board of Directors has appointed Kenneth Romanzi to succeed Terrence Moorehead as Chief Executive Officer. Mr. Romanzi will assume the role and become a member of the Nature’s Sunshine Board of Directors on October 29, 2025.
Mr. Romanzi is an experienced CEO and operator with a proven track record of leading transformations and driving growth at public and private companies across the consumer packaged goods (“CPG”) industry. Notably, he served as President, CEO and a member of the Board of Directors of B&G Foods, Inc., a public company with a broad portfolio of over 50 brands. Prior to his role as CEO, he served as the company’s EVP and Chief Operating Officer. Over the duration of his tenure at B&G Foods, Mr. Romanzi successfully executed a strategic transformation of the business – expanding full-year revenue from $1.6 billion to $2 billion, improving profitability, reducing leverage and completing multiple acquisitions. Earlier in his career, Mr.
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IT WORKS!® Appoints Forrest Smith Chief Strategy Officer to Drive Next-Gen Innovation
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IT WORKS!®, a global leader in lifestyle and wellness products, has appointed Forrest Smith as Chief Strategy Officer. A proven entrepreneur and innovator, Smith will lead growth initiatives, innovation roadmapping, and cross-functional integration as the company continues its transformation into an industry trailblazer.
Smith brings a strong track record of entrepreneurial success, having founded, scaled, and sold multiple companies to Fortune 500 enterprises. Most recently, he served as Executive Director of Global Operations at a publicly-traded network marketing company, where he spearheaded enterprise-wide modernization—advancing the adoption of AI, automation, and data analytics to streamline operations and enhance customer experiences.
“Forrest’s ability to pair founder-level creativity with enterprise execution makes him uniquely positioned to guide our strategic agenda,”
said Peter Griscom, IT WORKS! President and COO.
“His proven track record of building companies and driving innovation at scale will help position IT WORKS! for the future—empowering our field, our customers, and our community with world-class products and business opportunities.”
Smith’s appointment underscores IT WORKS!’s commitment to building a future-ready organization defined by agility, creativity, and scale.
About IT WORKS!
IT WORKS!® is a global leader in lifestyle and wellness products, dedicated to helping people live their best lives through innovative solutions that support health, beauty, and
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Rockit Gig’s Founder Joins Velovita
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Robert Oblon, Founder and CEO of Rockit Gig, which houses Nucleogenex®, Red Coffee and Curbix Weight Loss companies, has also become the Chief Marketing Officer of Velovita® Inc., based in Miami.
“There are few times in the last 20 years of owning and operating network marketing companies that I have had this much confidence in who we’re aligning with. Kosta’s own vision of the future of our profession is so synergistic that I only wonder why we didn’t get together sooner. I’m in extreme gratitude for someone of his caliber and experience to support and embrace the ideas and concepts in my head,”
said Oblon.
Rockit Gig was created and launched in January in the US market as Oblon’s next level concept of network marketing, moving away from the more traditional MLM compensation model to focus more on the sales and distribution of their products, while still allowing for team overrides and benefits.
The appointment of Mr. Oblon to Velovita’s corporate roster marks a monumental milestone, sparking a new era of rapid growth and innovation around the world. His unparalleled vision and expertise in marketing, modernization, and leadership is poised to fuel Velovita’s global expansion and reinforce its dedication to cutting-edge innovation, empowerment, and
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IT WORKS!® Appoints Quinn Bailey as Chief Financial Officer
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Modern Financial Leader to Drive Automation and Scalable Growth
IT WORKS!®, a global leader in lifestyle and wellness products, today announced the appointment of Quinn Bailey, CPA, as its new Chief Financial Officer. An accomplished financial strategist with nearly two decades of progressive leadership experience, Bailey brings a proven track record of driving operational excellence, financial discipline, and automation-led efficiencies.
Since joining IT WORKS! in 2019, Bailey has consistently demonstrated strategic foresight and operational rigor, most recently serving as Vice President of Tax. In this role, he successfully led the company’s global tax strategy and compliance efforts across a complex international footprint, while spearheading key automation initiatives that streamlined financial operations and enhanced scalability.
Throughout his career, Bailey has provided critical financial guidance to executive leadership, boards of directors, and ownership teams. His expertise in translating complex financial concepts into actionable business strategies has consistently delivered results, including the design and deployment of cutting-edge automation solutions.
“Quinn is a modern CFO who blends technical expertise with a forward-thinking approach to process innovation,”
said Peter Griscom, incoming President & COO.
“His ability to simplify complexity and implement scalable systems will be pivotal as we continue to grow and evolve.”
Bailey holds a Master of Science in Accounting
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IT WORKS!® Appoints Peter Griscom as President & COO to Lead AI-Driven Growth
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IT WORKS!®, a global leader in lifestyle and wellness products, today announced the appointment of Peter Griscom as its new President and Chief Operating Officer. An award-winning executive renowned for transformative leadership in the direct selling industry, Griscom brings a proven track record of product innovation, business turnarounds, and field-centric growth strategies.
A two-time “Turnaround of the Year” award recipient, Griscom is widely recognized for his forward-thinking approach and unwavering commitment to field success. His leadership has consistently delivered category-leading products that resonate with modern consumers, earning him a place on the Direct Selling News’ “Forces Under 40” list twice (2017 and 2025).
With six SupplySide Editors’ Choice Awards—including multiple honors for “Weight Loss Product of the Year”—Griscom has built a reputation for developing breakthrough wellness solutions that redefine industry standards. His expertise in aligning people, product, and process has repeatedly transformed product launches into market phenomena.
Griscom’s appointment marks a pivotal chapter for IT WORKS! as the company sharpens its focus on product innovation, digital-first field engagement, and strategic global expansion.
“I’m honored to join a brand as iconic and vibrant as IT WORKS!,”
said Griscom.
“The opportunity to build on this legacy, empower our distributors, and deliver products that lead in every market is exactly