Tag Archive for Executive News

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Nu Skin Appoints Chayce Clark as Chief Operating Officer

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Clark to expand on his responsibilities as chief legal officer to oversee company operational functions and revenue performance.
PROVO, Utah — Nu Skin Enterprises Inc. (NYSE: NUS) recently announced the appointment of Chayce Clark as chief operating officer, effective immediately.
Clark will be responsible for leading the company’s revenue performance and end-to-end operational execution across the business in addition to maintaining his role as the company’s chief legal officer.

“Chayce has been a valuable part of our executive team and an important voice in our efforts to become the world’s leading intelligent beauty and wellness leadership opportunity platform,”

said Ryan Napierski, president and CEO.

“We are expanding his responsibilities to establish a more dedicated role to maximize the work of our global operational teams. Our goal is to build a more integrated global organization where our teams are empowered by greater clarity, supported by disciplined execution and aligned around measurable outcomes.”

In this role, Chayce will oversee the global sales channel, product innovation, technology platforms, global programs, brand initiatives and legal services as part of a global operations team. This team will work together to drive greater collaboration, alignment and efficiencies across the nearly 50 markets in which Nu Skin operates.

“We have strong growth opportunities ahead

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Abby AI Appoints Shellie Sullivan as Chief Growth Officer Ahead of Market Launch

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The behavioral performance platform for direct selling organizations enters go-to-market phase with experienced operator joining the founding team to lead growth strategy, partner relationships, and product development.
Abby AI, a purpose-built behavioral performance platform for the direct selling industry, today announced that Shellie Sullivan has joined the founding team as Chief Growth Officer.
Sullivan will help guide growth strategy, partner relationships, and product development at Abby AI, working alongside the founding team to ensure the platform is designed around the realities of how distributors build businesses today.
Abby AI is being developed specifically for the direct selling industry, with a focus on helping distributors move from intention to action through guided systems, structured momentum, and simplified workflows. Rather than adding more features or content, the platform is designed to reduce overwhelm and help users focus on the few behaviors that actually drive business growth.

“Direct selling is full of passionate entrepreneurs, but many tools in the space have historically focused on activity rather than sustainable behavior,”

said Sullivan.

“What drew me to Abby is the belief that growth doesn’t come from doing more things faster – it comes from helping people build the right habits consistently. That philosophy has the potential to change how technology

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Bravenly Global Announces Margarita Vargas as President of the Hispanic Market (U.S.), Signaling Commitment to Growth and Expansion

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New executive role strengthens infrastructure, leadership development, and long-term growth within one of the fastest-growing consumer segments in the United States.
Tampa, FL — Bravenly Global today announced the appointment of Margarita Vargas as President of the Hispanic Market (U.S.), a newly established executive leadership role created to advance the company’s strategic growth initiatives and deepen engagement within the Hispanic consumer and entrepreneur market across the United States.
The appointment reflects Bravenly’s continued investment in scalable infrastructure, culturally aligned leadership, and long-term market development as the company strengthens its national presence among one of the country’s fastest-growing and most influential demographic segments.
In this role, Vargas will oversee market strategy, field leadership development, revenue growth initiatives, and organizational alignment to support sustainable expansion within the Hispanic Community. She will collaborate closely with executive leadership to strengthen operational execution, enhance market-specific training and communication, and ensure a unified vision across corporate and field organizations.

“At Bravenly, we expand with conviction,”

said Aspen Emry, Founder and CEO of Bravenly Global.

“The creation of the President of the Hispanic Market (U.S) role reflects our belief that this community deserves focused leadership, a tailored strategy, and meaningful investment. Margarita is uniquely equipped to steward growth and elevate our impact

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Bravenly Global Anuncia a Margarita Vargas como Presidenta del Mercado Hispano (EE. UU.), Señalando su Compromiso con el Crecimiento y la Expansión

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Nuevo cargo ejecutivo fortalece la infraestructura, el desarrollo de liderazgo y el crecimiento a largo plazo dentro de uno de los segmentos de consumidores de más rápido crecimiento en Estados Unidos.
Tampa, FL — Bravenly Global anunció hoy el nombramiento de Margarita Vargas como Presidenta del Mercado Hispano (EE. UU.), un nuevo cargo de liderazgo ejecutivo creado para impulsar las iniciativas estratégicas de crecimiento de la compañía y profundizar el compromiso dentro del mercado hispano de consumidores y emprendedores en todo Estados Unidos.
El nombramiento refleja la continua inversión de Bravenly en infraestructura escalable, liderazgo culturalmente alineado y desarrollo de mercado a largo plazo, mientras la compañía fortalece su presencia nacional entre uno de los segmentos demográficos de mayor crecimiento e influencia en el país.
En este rol, Vargas supervisará la estrategia de mercado, el desarrollo del liderazgo en campo, las iniciativas de crecimiento de ingresos y la alineación organizacional para apoyar una expansión sostenible dentro de la comunidad hispana. Colaborará estrechamente con el liderazgo ejecutivo para fortalecer la ejecución operativa, mejorar la capacitación y la comunicación específicas del mercado, y asegurar una visión unificada entre la corporación y el campo.

“En Bravenly, expandimos con convicción,”

dijo Aspen Emry, Fundadora y CEO de Bravenly Global.

“La creación

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USANA’s Kevin Guest Urges Leaders to Use Reading as Competitive Advantage in National Reading Month

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Salt Lake City, UT – As businesses navigate accelerating change and increased market pressure, USANA Health Sciences, Inc. (NYSE: USNA) Chairman and CEO Kevin Guest is spotlighting a powerful leadership tool during National Reading Month: disciplined, intentional reading.
National Reading Month, observed in March to promote literacy and lifelong learning, often emphasizes youth engagement. Guest believes its value extends far beyond the classroom and into the executive suite.

“Reading stretches your thinking. It challenges assumptions, builds clarity, and sharpens your ability to communicate. Those are leadership skills,”

said Guest, bestselling author of All the Right Reasons: 12 Timeless Principles for Living a Life in Harmony.
While some professionals may view the heightened focus on reading as routine, Guest argues the increased emphasis this month delivers measurable returns that compound over time. He calls reading “essential training for the executive mind,” strengthening mental discipline, improving analytical ability, expanding imagination, and boosting memory.
One clear value of reading, Guest highlights, is that studying and internalizing principles strengthens character and changes destiny.
In All the Right Reasons, Guest reflects on Benjamin Franklin’s commitment to tracking and living his core values.

“By writing, prioritizing, tracking, and clarifying his core values, Franklin understood them better and developed a path for integrating them

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Sunrider Announces Executive Promotions to Strengthen Global Operations

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Sunrider® International has announced the promotion of two senior leaders as part of a strategic reorganization designed to strengthen regional leadership, optimize resource allocation, and support long-term growth globally. The announcement was made in mid-January by Sunny Beutler, Chief Executive Officer of Sunrider International.
Saeheon Kim has been promoted to Vice President of Operations, North America, Korea, and the EMEA Region (Europe, Middle East, and Africa), which together include the United States, Canada, Europe, Israel, Hungary, and Korea offices.
Karen Cornejo has been promoted to Vice President of Operations, SEA Pacific Region (Southeast Asia–Pacific), which includes Singapore, Malaysia, Thailand, the Philippines, Indonesia, India, Australia, Hong Kong, and Taiwan.

“Both Saeheon and Karen are exceptional leaders with a deep understanding of our business, our markets, and our Independent Business Owners (IBOs),”

said Sunny Beutler.

“These promotions reflect our confidence in their ability to lead with clarity, strengthen operational excellence, and support future scalability, as Sunrider continues to evolve globally.”

Saeheon Kim: Vice President of Operations, North America, Korea, and EMEA Region
Saeheon Kim
Saeheon Kim brings decades of global leadership experience across Asia, Europe, and North America, with an extensive background in the direct selling industry. Throughout his career, he has demonstrated a consistent ability to empower diverse

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dōTERRA Announces David Stirling’s Return as Chief Executive Officer

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Pleasant Grove, Utah — dōTERRA International, the global leader in essential oils and natural wellness, announced that company founder David Stirling has officially returned to his role as Chief Executive Officer, effective immediately.
Stirling previously stepped away from the CEO position in 2022 to serve a mission for The Church of Jesus Christ of Latter-day Saints in Armenia and Georgia. During his three-year absence, he remained closely connected to dōTERRA as a member of the board of directors.
Since returning last summer, Stirling has reconnected with teams across the organization, reinforcing his deep commitment to the company’s mission, people, and purpose.

“I’m incredibly grateful for the dedication, care, and commitment our teams and Wellness Advocates bring to dōTERRA each day,”

said Stirling.

“Being back with this community has only strengthened my passion for what we’re building together. I’m excited to be fully immersed once again as we continue our cause of helping the world to heal.”

Stirling succeeds Kirk Jowers, who served as CEO during a pivotal period for the company. Under Jowers’ leadership, dōTERRA made meaningful progress navigating a challenging global economy and direct sales landscape. Jowers and his wife, Kristen, have served dōTERRA in various leadership roles for 11 years, leaving a lasting impact through their integrity, steady leadership, and heartfelt service

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LifeVantage Announces Planned Retirement of Steve Fife and CEO Succession Plan

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Salt Lake City, Utah – LifeVantage Corporation® (Nasdaq: LFVN), a leading health and wellness company with products designed to activate optimal health at the cellular level, today announced that after nine years at LifeVantage, Steve Fife, President, Chief Executive Officer and a member of the Board of Directors (the “Board”), has decided to retire in April 2026.
Fife will continue in his role as President and Chief Executive Officer during the transition period to ensure business continuity through his retirement date. The Board is conducting an extensive executive search and anticipates announcing the new CEO in the coming months.

“To ensure continuity and position LifeVantage for continued success, the Board has been carrying out comprehensive succession planning for Steve’s eventual retirement,”

said Raymond Greer, Chairman of the Board of LifeVantage.

“This well-planned transition ensures continuity and positions LifeVantage for continued success. Steve has been an exceptional leader whose strategic insights and focus on operational excellence have been pivotal in transforming the Company’s business and driving growth across multiple dimensions. His commitment to our consultants, customers, employees and shareholders has created a strong foundation for future growth. While we will miss his leadership, we respect his decision to retire and are grateful for his many contributions to LifeVantage.”
“Leading LifeVantage has been one of the

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ShopIQ Appoints Rodger Smith as President and CEO

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Dallas, TX — ShopIQ, a Shopify-integrated commerce platform serving direct selling and community-driven commerce models, announced that Rodger Smith has joined the company as President and CEO.
Smith brings more than two decades of experience at the intersection of direct selling, affiliate marketing, and platform technology. He has built large-scale distributor organizations, advised executive teams across the industry, and led the modernization of commerce platforms used by some of the most recognizable brands in direct selling.
His appointment comes as more direct selling companies explore how to integrate Shopify into their ecommerce operations while addressing the unique structural requirements of the business model.

“I’ve spent most of my career working with direct selling companies that want to grow without losing their identity,”

said Rodger Smith.

“One thing has become unmistakably clear. Shopify is the future of ecommerce. Direct selling companies need a modern, stable foundation so they can stop worrying about infrastructure and focus on delivering great products, empowering their field, and building real trust with customers. The hard part has never been vision. It’s been architecture. That’s why I’m excited about what we’re building at ShopIQ. This intersection is where the future of direct selling will be built, and it’s where I’m spending the next

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Zinzino Announces Merger of It Works! For Increased Distribution Power in North America and Europe

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Zinzino announces merger of It Works! into the Zinzino family of businesses for increased distribution power in North America and Europe
Zinzino (publ) (ZZ-B.ST) has today entered into an agreement, and simultaneously closed, to combine with the US-based direct sales company It Works! In an all-share transaction. Through the merger, Zinzino acquired the operational assets of It Works!’ US business, including inventory, distributor agreements, customer agreements, and IP rights, as well as 100% of the shares in It Works! Marketing International UC, an Irish unlimited company, and its wholly owned subsidiaries.
The fixed purchase price amounts to USD 30 million (the “Purchase Price”) which has been paid by Zinzino through a directed set-off issue of 1,843,840 B-shares in Zinzino (the “Directed Issue”). The Directed Issue has been resolved upon by the board of directors of Zinzino, based on the authorization of the Annual General Meeting. The subscription price in the Directed Issue amounts to SEK 145.62 per B-share, which corresponds to the volume weighted average price of Zinzino’s B-share two business days prior to the signing and closing of the transaction. In addition, an additional purchase price estimated to USD 4 million could be paid to It Works! during a five-year span

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