Mari Jo Serdoner was promoted to Chief Brand Officer during a Regional Conference in Atlanta, Georgia on July 23, 2016. Serdoner served as TLC’s Director of Marketing for more than two years and continuously sought out additional roles within the executive team.
TLC’s founder, CEO and now acting President, Jack Fallon concluded his search for qualified candidates and officially promoted Serdoner during the Summer Regional Conference at the Cobb Galleria.
A Chief Brand Officer (CBO) lives and breathes the brand image, message and promise while ensuring the brand is infused into all aspects of a company from marketing and advertising to finance, customer service and everything in between.
Serdoner will be expected to analyze, modify and create the brand image while ensuring its consistency across all platforms. Serdoner exemplifies the ability to live
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Nerium Appoints Rafael Avendano Santos General Manager Of Nerium Mexico
by Nicole Dunkley • • 0 Comments
Founder and CEO Jeff Olson announced today the appointment of Rafael Avendano Santos as official General Manager of Nerium Mexico.
“It is an absolute honor to see our Mexico operation reach its two-year anniversary as it continues to grow from Mexico City and Monterrey all across the country. I know we will see Mexico success and excitement surge as we welcome GM Rafael Avendano, an accomplished professional who shares the Nerium values and culture, to our Nerium Mexico family,” said Founder and Chief Executive Officer Jeff Olson.
Since the company’s August 2011 launch in the U.S., Nerium has created skincare products focused on science and clinically proven to produce real results. After breaking sales records while building millions of consumer fans in the U.S., Canada, Mexico and South Korea, Nerium launched its Japan
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Stream Announces Kelly Habbas As New CIO
by Nicole Dunkley • • 0 Comments
Stream, a leading direct selling company and provider of essential services, announces Kelly Habbas as the company’s new Chief Information Officer, effective immediately.
Habbas is a seasoned information technology executive with over 20 years of leadership experience working within the NYISO, NEPOOL, Canadian and Texas energy markets. Habbas has worked in various leadership positions in large and well-established companies in the energy industry.
“With his impressive technology expertise specifically in various energy markets, Kelly is a fantastic addition to our team, and we’re fortunate to have him on our executive team. I know that Kelly will help advance our mission of propelling Stream to the next level of growth,” said Larry Mondry, President and CEO, Stream.
“I’m impressed by Stream’s track record of innovation and look forward to helping advance the company into its
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New Avon LLC Appoints Scott White CEO
by Nicole Dunkley • • 0 Comments
New Avon LLC today announced the appointment of J. Scott White as Chief Executive Officer. Mr. White will join the company effective April 25, 2016.
Mr. White joins New Avon following its recent separation from Avon Products, Inc. and sale of majority ownership to Cerberus Capital Management, L.P.
He will work closely with the New Avon and Cerberus teams to lead a transformation of the North American business through significant improvement in the Representative and consumer experience, reinvigoration of the iconic Avon brand, and a rigorous focus on operational excellence.
Mr. White joins New Avon from Abbott Laboratories, where he most recently served as President of Abbott Nutrition International, delivering consistent revenue growth for the company’s $4 billion international nutrition business.
During his 10-year tenure at Abbott, he held a number of leadership positions, including President of Abbott Nutrition North America.
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Young Living Adds Chief Of Staff To Executive Team
by Nicole Dunkley • • 0 Comments
Young Living Essential Oils, LC, the largest essential oil company in the world, today announced the advancement of Kelly Case to Chief of Staff.
With more than 15 years at Young Living, Case is familiar with many areas of the business and is a trusted strategic consultant. In her new role, she will continue to provide support and be an advisor to the executive team, while playing a more prominent and visible role in the strategic day-to-day business.
“Kelly provides thoughtful guidance that has been respected and implemented in many situations,” said Mary Young, Young Living Chief Executive Officer. “She has offered excellent insight and support for the executive team for many years.”
“Kelly has an ability to bring balance into even the most difficult situations and offer fresh, intelligent perspective,” said Young Living
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Ruby Ribbon Adds Veteran Joey Carter To Advisory Team
by Nicole Dunkley • • 0 Comments
Longtime direct sales executive Joey Carter is joining Ruby Ribbon’s advisory team, after participating in the shapewear company’s recent Series C funding round.
Carter is General Partner at Direct Selling Capital, the Dallas-based firm that co-led Ruby Ribbon’s $7.5 million round alongside San Francisco’s DBL Partners. Silicon Valley venture firms Trinity and Mohr Davidow also participated in the round.
Before founding Direct Selling Capital, Carter was Chairman and CEO of Home Interiors & Gifts Inc., a direct selling company founded in 1957 by his grandmother, Mary Crowley. During his tenure the business reached annual sales in excess of $600 million.
Carter also has served as Chairman of the Direct Selling Association and held a seat on the Direct Selling Education Foundation’s board. He currently is an advisor and consultant to Ambit Energy LLP.
“We are
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Herbalife Hires Tod Gimbel For APAC Public Affairs
by Ramya Chandrasekaran • • 0 Comments
Global nutrition company Herbalife has tapped Tod Gimbel to lead government affairs in Asia-Pacific.
Gimbel, who took on the position of VP of Asia-Pacific government affairs at the start of this month, joins Herbalife from public policy firm Landmark Asia, where he has been MD since 2013.
Gimbel returns to the client side after previously holding senior Asia-Pacific corporate affairs roles at Citi, Levi Strauss and Kraft Foods. Before moving to Asia in 2006, Gimbel worked at Altria.
His arrival at Herbalife comes after the nutrition company expanded its global corporate affairs function earlier this year in Los Angeles. Ric Hobby relocated from Australia to become SVP global government relations; Megan Jordan was named SVP for global corporate communications, and Randall Popelka appointed VP of government and industry affairs..
Gimbel, who remains based in Singapore, will be responsible for
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Plexus Worldwide Appoints Mike Green As CIO
by Ramya Chandrasekaran • • 0 Comments
Plexus Worldwide, a leading direct-marketing weight-loss and health-supplement seller, announced that Mike Green has joined the company as Chief Information Officer. In his new role, Green will guide the company’s Information Technology team and will work with other C-Suite executives to help drive business initiatives.
“We’re very excited to add Mike’s extensive IT experience within the network marketing industry to Plexus’ talented team,” Tarl Robinson, CEO of Plexus Worldwide, said. “Mike will play an essential role as technology continues to play a key role in Plexus Worldwide’s growth and expansion.”
“Plexus has quickly earned a very positive reputation within the direct sales industry thanks to its well-respected executive team and the company’s rapid growth and focus on its Ambassadors,” Green said. “I’m thrilled to join Plexus’ talented team and to lead the IT department as Plexus
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LifeVantage Appoints New Chief Financial Officer
by Ramya Chandrasekaran • • 0 Comments
LifeVantage Corporation announced today that Mark Jaggi has been appointed Chief Financial Officer for the company effective August 24, 2015.
Mr. Jaggi is a highly experienced finance and operations executive, having spent the past 20 years in lead financial, operational, and strategic planning roles. Most recently, Mr. Jaggi served as Chief Financial Officer at TwinLab Consolidated Holdings, where he led and supported their debt and equity financing, as well as the financial and operational decision-making in all areas of the business.
Prior to TwinLab Consolidated Holdings, Mr. Jaggi served as Chief Executive Officer and Chief Financial Officer at Summit Industries, a manufacturer and marketer of pharmaceutical and non-regulated liquid and cream solutions. Prior to Summit Industries, Mr. Jaggi was Chief Financial Officer at O’Sullivan Industries, where he led the international financial processes including analysis, accounting
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NuCerity Appoints Greater China Sales & Marketing Director
by Ramya Chandrasekaran • • 0 Comments
NuCerity has announced the appointment of Eris Ching as the Sales and Marketing Associate Director for NuCerity Greater China.
Under the direction of Shawn Larsen, Vice President of Asia, Eris will oversee the markets of Hong Kong, Mainland China, and Macau and will manage all business strategy, sales, and marketing functions in these regions.
Throughout his 10 years in the network marketing industry, Eris has served in a variety of capacities, including customer service, operations, sales, and marketing. He also succeeded in launching new markets with some highly successful U.S.-based network marketing companies. Eris’s proven track record of sustained business growth within Greater China will be a valuable asset to NuCerity.
“I have a great love and passion for network marketing,” Eris said. “I am very excited and look forward to working with the quality