Darren Jensen, CEO LifeVantage, who recently has been awarded with the Business For Home Turn Around Award 2018 has written an excellent article named: The Social Proof Principle: Does Attending Events Matter? 
Success starts with questioning everything, even our questions. This article is part of a series by LifeVantage CEO Darren Jensen that touches on a set of principles brought about by asking questions that have challenged the industry status quo.

An important fact in this article:

We also found that event attendees were 2,241% more likely to enroll somebody than their non-event-attending counterparts, were 558% more likely to rank advance if they attended at least one major event during the year, and earned, on average, 119% more.

Darren:
We recently hosted and wrapped up another successful Global Convention as a company in Salt Lake City, Utah. If you haven’t been to Utah during the autumn season, you should try it sometime. It’s stunning. The event drew nearly 5,000 people from 10 different countries around the globe.
While, as a corporation, we call the greater Salt Lake area home, many went to great lengths to join us, not only geographically – some traveled as many as 10,000 miles – but otherwise. Some braved physical limitations and health conditions that

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