Record-setting initiative revives human connection and leadership development in the age of AI
Project 100 officially concluded today, marking an extraordinary milestone, 130 live business and leadership events across eight European countries in just five weeks. The record-breaking scale and execution of this initiative have attracted international attention, positioning it among the largest coordinated business tours undertaken in recent years.
Launched on September 15, the initiative set out to “bring business back to its roots” by restoring face-to-face learning and community building to an industry increasingly shaped by automation and virtual meetings. What began as a goal of 100 events became a Europe-wide movement that united more than 8,000 participants and demonstrated that while technology accelerates growth, genuine leadership still begins in real-world connection.
More than 30 international leaders, each ranked Diamond or higher, coordinated the tour, including Giorgio Trabaldo, Andrea Traina, Mauro Boccomino, Matteo Bianco, Dario Centini, Gianluca Bardella, Dylan Dagani and Stefano Frontino. Together they hosted events in Italy, Greece, the United Kingdom, Bulgaria, Spain, Portugal, the Czech Republic and Slovakia, marking one of the most extensive leadership training tours seen in the sector.
“There’s something leaders in this industry often forget: it’s the leaders who set the pace for the team,