OPINION | By Monico Perez, CEO of Monico Perez Productions
Let’s cut straight to it:
If your live event isn’t creating energy, then it isn’t creating results.
And if it’s not creating results, it’s not worth doing.
I’ve been doing large event production for over two decades, and I’ve also attended events all over the world — some electric and unforgettable… and others so flatlined, you could’ve sworn the room was under anesthesia.
It’s wild how much time, money, and effort can go into planning an event… only for the energy to fall completely flat. And when that happens, it shows — in the faces of the audience, in the lack of connection, and later on, in the results (growth, revenues) that just never show up.
Here’s the truth most won’t say out loud:
Energy is everything.
Not hype. Not gimmicks. Energy.
The kind that can be felt in your chest. In your heart. And your soul. That kind of energy that drives connection, clarity, and action. Energy that converts into life-changing results.
Because whether you’re in network marketing, personal development, or product-driven sales — and you’re responsible for putting on events — if people leave your event uninspired and unmotivated, they’re not going to go out and share more,

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