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Sunrider® Wins DSA 2025 Excellence in Business Award for Innovative Compliance Training

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Sunrider International is proud to announce it has been named 2025 Excellence in Business Award Winner by the Direct Selling Association (DSA) for its groundbreaking compliance training program: Chen Grandkids on Compliance.
The award recognizes companies that set a benchmark for excellence and integrity in direct selling, showcasing innovative, creative programs that uphold best practices, safeguard consumer trust, ensure compliance, and drive sustainable growth. Announced September 16, 2025, in Washington, D.C., the DSA Awards honored companies across the direct selling industry for their commitment to innovation, creativity, and ethical business practices.

“These winners represent the gold standard of direct selling,”

said Dave Grimaldi, President and CEO of DSA.

“Their work demonstrates how businesses can achieve growth while operating with transparency, innovation, and a deep respect for customers and independent sellers. These programs set a model for others in the channel.”

Compliance, Reimagined: Training That Connects, Captivates, and Clicks.
Traditionally, compliance training has been viewed as dry and daunting. Sunrider set out to change that. At their 2024 Grand Convention, the company launched Chen Grandkids on Compliance, a kid-led video series featuring the grandchildren of Sunrider founders Dr. Tei-Fu Chen and Dr. Oi-Lin Chen.
The series turns complex compliance topics—such as income claims, product claims, and ethical

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Maria Inserra and Piero Sbrizzi: Building a Borderless Network Marketing Business

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Ethics, Values, and a Global Vision: Building a Borderless Network Marketing Business With Greenway Global
“After thirty years in international network marketing, I can confidently say that the true driving force behind this business is neither the product, nor the compensation plan, nor even the business strategy. It’s the values that drive it. This is where a community, a culture, and ultimately, an economy are born.”
— Piero Sbrizzi
For this highly successful Italian couple, network marketing is a powerful tool capable of transcending geographic, cultural, and linguistic boundaries. Too often, however, in trying to adapt to local specificities, companies fall into the trap of narrowing their vision. They focus on business development in a single nation or culture, forgetting that the true potential of network marketing is global.
By teaching people to think locally, a network remains confined. Conversely, by sharing universal values, the network can thrive everywhere.
“It’s not about adapting to every local culture to build an international business. It’s about conveying a message based on common principles — values that unite people everywhere, regardless of language or location. Respect, trust, integrity, vision, responsibility: these values don’t belong to a culture, but to every individual.”
— Maria Inserra
This philosophy is precisely why Maria

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DSA Strengthens Regulatory Frameworks

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Direct Selling Association’s (DSA) Board of Directors today approved a series of recommendations from its Ethics & Self-Regulation Committee that improve upon the Association’s more than 40-year commitment to the highest ethical business standards.
The recommendations further strengthen DSA’s Code of Ethics, a self-regulatory instrument enforced by an independent administrator that challenges direct sellers to make consumer protection and a positive purchasing experience their first priority.

“Today, we send a powerful message to the marketplace that our customers will always be the most important aspect of our business,” said Joseph N. Mariano, DSA’s President. “Trust – in our companies and their teams of independent sales consultants – is crucial.  We’ll never forget that and continually strive to earn it as a result of our actions throughout the purchasing process.”

The approved recommendations include new requirements for

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