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dōTERRA Expands Global Reach With Launch Of Kazakhstan Market

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dōTERRA proudly announces the official launch of its Kazakhstan market, celebrated with a grand opening event held in Almaty at the iconic Palace of the Republic.
The event welcomed over 800 attendees from across Kazakhstan and around the world, marking a key milestone in dōTERRA’s global expansion. Guests enjoyed a dynamic program featuring essential oil education, wellness workshops and interactive experiences designed to showcase the power and versatility of dōTERRA products.
Highlights included expert-led masterclasses, DIY essential oil stations, immersive tasting experiences, and engaging community activities—all aimed at inspiring connection, education, and well-being.

“This launch is a testament to the growing global desire for natural wellness solutions, said Kirk Jowers, CEO of dōTERRA. We are honored to welcome Kazakhstan into our global family and are excited to support and grow alongside this incredible community.
This launch reflects dōTERRA’s ongoing commitment to bringing pure, high-quality essential oils and wellness solutions to individuals and families across the globe. We’re excited to grow with the vibrant Kazakh community and look forward to the journey ahead.”

About dōTERRA
doTERRA International is an integrative health and wellness company and the world leader in the global aromatherapy and essential oils market. dōTERRA sources, tests, manufactures, and distributes CPTG Certified Pure Tested Grade®

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doTERRA 2024 Revenue Surpassed $2 Billion

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doTERRA’s CEO says the global essential oils giant is net debt-free and expanding into new markets.
doTERRA surpassed $2 billion in annual sales while serving more than 10 million customers worldwide, CEO Kirk Jowers announced during the company’s Jumpstart 2025 event. The virtual event, which took place on Jan. 8, unites thousands of entrepreneurs to gain the latest information on doTERRA and everything the brand has to offer this year.
doTERRA’s Global Reach
The company, founded in 2008 and headquartered in Pleasant Grove, Utah, USA says its success stems from its sourcing model. doTERRA partners with local growers across 45 countries through its Co-Impact Sourcing program, which launched in 2016. The initiative created 122,095 jobs by 2018.
And then there is doTERRA’s direct selling approach, which connects over 3 million distributors, called Wellness Advocates, with customers worldwide. Wellness Advocates provide personalized education about essential oils while building their own businesses.

“This isn’t just a business; it’s a movement. One built on a foundation of wellness, service, and genuine care for others,”

Jowers emphasized during his Jumpstart 2025 address.

Financial Strength and Market Position
The company maintains strong financial health, operating net debt-free while expanding steadily across global markets. doTERRA has distributed essential oils to customers in over

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7,000+ Attendees Expected To Attend dōTERRA Annual USA Convention

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The countdown is on for the annual dōTERRA convention, taking place September 18-21  In Salt Lake City, Utha, USA.
Over 7,000 Wellness Advocates and customers are expected to attend the annual convention in downtown Salt Lake City in mid-September.

“This year’s convention theme is Reclaim,”

announced Kirk Jowers, CEO of dōTERRA.

“We hope this theme will inspire all to reclaim their health and wellness. With the unveiling of new products, our industry leading science-based research on essential oils, phenomenal speakers including Lindsay Vonn, and reconnecting with our dōTERRA community, we know this year will be epic.
Thanks to Salt Lake City, which makes this massive event possible every year. The gorgeous backdrop, incredible amenities, and outdoor activities offered here make the convention a much-anticipated annual destination for all!”

Events will include an essential oil symposium, interactive general sessions, a recognition gala, and the debut of several new products, including improvements to old favorites.
Guests will be immersed in the dōTERRA Experience where you can touch, smell, and interact with doTERRA’s high quality essential oils. Plus, attendees can take advantage of our unique speaking platform called TERRAtalks (think TEDtalk), 45-minute sessions proven to inspire and educate on a multitude of topics that support the small business

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doTERRA Lay Off 7% of Employees

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doTERRA, a multi-level marketing company known for its high-end, high-priced essential oils, confirmed it was unloading 7% of its workforce during a company restructuring which are approximately 290 employees.
According to a statement to 2News, a doTERRA representative said the restructure is to

“enhance operational efficiency, reduce costs, and secure the company’s future sustainability and success.”

The doTERRA’s corporate media relation team stated that the decision was made after

“careful consideration of its profound impact on affected employees, who will receive comprehensive support packages, including severance benefits, outplacement services, and extended healthcare benefits.”

“These difficult decisions are crucial for streamlining operations and continuing to deliver high-quality products to meet the needs of Wellness Advocates and customers around the world,” the company stated.

“doTERRA remains dedicated to its mission of offering top-tier wellness products and making a positive impact on its global sourcing communities.”

The company’s website did not include a press release about the layoffs in its news section, though one of its most recent news releases was about doTERRA’s newest executive changes.
About dōTERRA
dōTERRA International is an integrative health and wellness company and the world leader in the global aromatherapy and essential oils market. dōTERRA sources, tests, manufactures, and distributes CPTG Certified Pure Tested Grade® essential oils

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dōTERRA Announces Executive Changes: Kirk Jowers Appointed CEO

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dōTERRA is a Triple AAA+ ranked company and world leader in the global essential oils market, today announced significant leadership changes as part of its ongoing commitment to tripling its impact by 2030.
Founding Executive and former President Emily Wright will elevate to Chair of the Board, creating an exciting opportunity for dōTERRA as the company prepares for its next wave of worldwide growth and business development.
The founders of dōTERRA have also appointed Kirk Jowers as CEO and promoted Murray Smith, former EVP of International, as President. These changes are being made after Corey Lindley retired at the end of 2023 after a successful two-year stint as CEO, formerly serving as the company’s CFO and President.
Kirk Jowers joined dōTERRA in 2015, where he was instrumental in guiding the company’s expansion and success across Europe, Middle East and Africa, serving as the first non-founder on the company’s executive committee and leading the company’s international, public, corporate, and government relations.
He then held the position of President of dōTERRA’s North America markets, where he spearheaded numerous initiatives and achieved significant milestones. A Harvard Law school graduate, Jowers spent the last two years co-founding ADDAX Overland serving as CEO, while also consulting for dōTERRA.
Prior to working with dōTERRA, Kirk served as chief advisor to the University of Utah’s Office of Global

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dōTERRA Ranked As Triple A Opportunity For 2024

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dōTERRA is a product-driven company, marketing essential oils supported by a direct sales model. The majority of new dōTERRA U.S. customers—approximately 90%—are Wholesale and Retail customers who purchase products for personal use.
The dōTERRA compensation plan provides a robust earnings opportunity for Wellness Advocates. (AKA – distributors)
They earn commissions based on product sales within their organizations and to their customers. dōTERRA had approximately 400,000+ U.S. dōTERRA Wellness Advocates who made a purchase during the year. Of those 400,000+ US Wellness Advocates, dōTERRA paid commissions to over 196,000 Wellness Advocates within the United States, with approximately 80% of those earning a check each month of the year.
dōTERRA considers those in the Silver rank and above to be Leaders. These ranks include Silver, Gold, Platinum, Diamond, Blue Diamond, and Presidential Diamond. Leaders are diverse, committed individuals who support other dōTERRA Wellness Advocates and manage customer organizations.
This article is written by Team Business For Home and is fact checked by Ted Nuyten – CEO of Business For Home.
DoTerra in Facts and Figures
DoTerra, a US-based company led by CEO Corey Lindley, demonstrated a solid performance in 2023 with total revenues estimated at $1,800 million. The company had a competitive compensation plan which could have paid out 35%, potentially distributing

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doTerra Distributor And Nurse Practitioner Fined For Making False COVID-19 claims

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doTerra’s Diamond leader and licensed nurse practitioner, Eliza Bacot has been penalized by a federal judge in response to a civil lawsuit brought by prosecutors under two consumer protection laws.
A USA federal judge on Monday ordered a Fulton County b(USA)  woman to pay $15,000 and submit to further sanctions in a settlement for allegedly making false claims by marketing essential oils and supplements as treatments for COVID-19.
Federal prosecutors said that during two Zoom webinars in January 2022, Eliza Bacot misled consumers by marketing several products from Utah-based multilevel marketing company doTerra as effective in preventing and treating COVID-19 and long-haul COVID-19, as well as counteracting side effects from COVID-19 vaccines.
The civil lawsuit was brought this month by the Department of Justice at the request of the Federal Trade Commission. Prosecutors say that Bacot violated two federal laws: the FTC Act, which prohibits deceptive business practices and false advertising, and the COVID-19 Consumer Protection Act, which specifically prohibits deceptive practices associated with COVID-19 for the duration of the federal government’s public health emergency, which is currently set to expire in April.
Under a settlement that was jointly agreed upon by prosecutors and Bacot and approved by U.S. District Judge Amy Totenberg, Bacot

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doTERRA Expands its Operations in India

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doTERRA, recently announced that it is expanding its global footprint with new operations in India.
As the second largest global population and the world’s largest democracy, India is perfectly positioned to act as a central hub to service all of South Asia.
“Many of our essential oils are sourced from India, Asia, the Pacific, the Middle East, and Africa, so an operating presence in India makes strategic sense for doTERRA’s global growth,”

said Corey Lindley, doTERRA CEO.
“We are also thrilled that our essential oils can now be more easily accessed in the region.
This is core to doTERRA’s mission to share the life-enhancing benefits of essential oils with the world.” 
doTERRA’s team in India is equipped and trained to help customers learn more about doTERRA’s essential oils and essential oil enhanced wellness products.
Manoj Shirodkar, an industry veteran with over 25 years of operations experience, will manage doTERRA’s operations in India.

“We are proud to be expanding our presence in India,”
said Greg Cook, doTERRA Founding Executive.
“India presents a significant opportunity for our Wellness Advocates as well as the 1.4 billion people in India, as we bring a new and higher standard of quality to the market.” 
 

About doTERRA 

doTERRA is an integrative health and wellness company and the

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doTERRA Expands To Chile

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doTERRA, the world leader in the essential oils market, is expanding its South American presence with a new corporate office and locally registered products in Santiago, Chile.
The new operations in Chile will bolster the expanding needs of the region, empowering those throughout the region who want to experience and share the highest quality essential oils available on today’s market.
“I am impressed by the demand for doTERRA products in Chile, and know that this demand has been fueled by the passion and expertise of our Wellness Advocates,”
said Efrain Villalobos, VP of Latin American Markets.
“It is amazing to see the incredible growth and extraordinary leadership that already exists in the market.
Our new office will be a center of support and education for thousands of individuals seeking to learn about the benefits of doTERRA’s pure essential oils and the reach that our company has to positively impact the lives of people around the world.”
Chile is the fourth-largest economy in South America, with the highest GDP per capita in the region. Strengthening competitiveness, productivity, and well-being are key priorities for the Government of Chile, making it an ideal partner for doTERRA to continue its rapid growth in South America.
Claudia Pino Baquedano, a

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30,000+ Distributors And Customers Will Attend DoTerra’s Convention in Salt Lake City

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Visit Salt Lake (VSL) is hosting its largest annual convention client, doTERRA, at the Calvin L. Rampton Salt Palace Convention Center and Vivint Smart Home Arena this week, Sept. 19-22.
While celebrating its 10-year anniversary, doTERRA is expected to welcome over 30,000 of its wellness advocates and customers.
Sustainability is at the forefront of its annual convention with creative new systems initiated to reuse, recycle and repurpose materials, and the purchase of solar credits to attain energy neutral status.
With attendees from more than 75 countries during its four-day 2018 Global Convention, doTERRA is launching new products, revealing a major new local medical partnership and announcing new Co-Impact Global Sourcing and Healing Hands Foundation initiatives.
A Healing Hands Foundation service project will take place on Thursday and Friday from noon to 4 p.m. assembling support items for victims of human trafficking.
Proud of its environmental responsibility to Salt Lake, doTERRA is building on the sustainability initiatives it adopted during last year’s convention by acquiring renewable energy credits from the Salt Palace rooftop solar array to make the 2018 Global Convention energy neutral.
In 2017, doTERRA’s accomplishments set a record for the Salt Palace with a 46 percent landfill diversion rate, 44,000 pounds of materials donated

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