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dōTERRA Announces David Stirling’s Return as Chief Executive Officer

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Pleasant Grove, Utah — dōTERRA International, the global leader in essential oils and natural wellness, announced that company founder David Stirling has officially returned to his role as Chief Executive Officer, effective immediately.
Stirling previously stepped away from the CEO position in 2022 to serve a mission for The Church of Jesus Christ of Latter-day Saints in Armenia and Georgia. During his three-year absence, he remained closely connected to dōTERRA as a member of the board of directors.
Since returning last summer, Stirling has reconnected with teams across the organization, reinforcing his deep commitment to the company’s mission, people, and purpose.

“I’m incredibly grateful for the dedication, care, and commitment our teams and Wellness Advocates bring to dōTERRA each day,”

said Stirling.

“Being back with this community has only strengthened my passion for what we’re building together. I’m excited to be fully immersed once again as we continue our cause of helping the world to heal.”

Stirling succeeds Kirk Jowers, who served as CEO during a pivotal period for the company. Under Jowers’ leadership, dōTERRA made meaningful progress navigating a challenging global economy and direct sales landscape. Jowers and his wife, Kristen, have served dōTERRA in various leadership roles for 11 years, leaving a lasting impact through their integrity, steady leadership, and heartfelt service

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dōTERRA Named “Best Essential Oils” in the 2026 Oprah Daily Self-Care O-wards

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Pleasant Grove, Utah, — dōTERRA, the global leader in essential oils and natural wellness products, has been named Best Essential Oils in the 2026 Oprah Daily Self-Care O-wards, a prestigious consumer-recognized honor celebrating excellence in self-care and wellness.
The Self-Care O-wards highlight the best in wellness and personal care products, guided by Oprah Daily‘s expert evaluation and curation. dōTERRA‘s essential oils were selected for their versatility and role in grounding self-care rituals, as well as for their unmatched purity and sourcing. Each oil is CPTG Certified Pure Tested Grade®, ensuring it is sourced from nature, formulated without fillers, additives, or synthetic ingredients, and rigorously tested for authenticity and quality. dōTERRA works closely with farmers and communities around the world to in their commitment to ethically source ingredients while supporting sustainable agriculture and fair practices.

“This recognition underscores the care and responsibility that goes into every dōTERRA essential oil,”

said Bekah Nixon, Vice President of Global Product Innovation at dōTERRA.

“From sourcing and testing to formulation, our essential oils are designed to make daily self-care both accessible and effective – whether that means supporting relaxation, recovery, or overall well-being.”

Designed to fit seamlessly into daily life at home and on the go, dōTERRA’s essential oils support a wide range of wellness

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dōTERRA Becomes Member of Union for Ethical BioTrade

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dōTERRA Becomes a Member of UEBT – Reinforcing its Commitment to Sourcing with Respect for People and Biodiversity
dōTERRA, the global leader in essential oils and natural wellness products, is proud to announce its membership status with the Union for Ethical BioTrade (UEBT). As a UEBT member dōTERRA reinforces its commitment to a world in which all people and biodiversity thrive.
UEBT is a non-profit association that works to regenerate nature and secure a better future for all people through ethical sourcing of ingredients from biodiversity. For more information, please visit www.uebt.org.
As a newly recognized member, dōTERRA joins a global community of companies actively committed to responsible sourcing practices.
In accordance with its approved membership, dōTERRA continues its journey to advance sourcing practices that promote regeneration of nature and secure a better future for all people.

“Our membership with UEBT perfectly reflects our values and deep commitment to Co-Impact Sourcing,”

said Taylor MacKay, dōTERRA’s Vice President of Strategic Sourcing.

“From the fields where our botanicals are grown to the communities who cultivate them, we strive to be a force for good—striving to create lasting, positive impact through our ongoing commitment to ethical business practices.”

Rik Kutsch Lojenga, UEBT’s Executive Director and a global expert on the ethical sourcing of ingredients

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dōTERRA Global Convention Unites Thousands and Debuts New Innovations in Wellness

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Annual convention raised thousands for charity and celebrated launch of four new products
dōTERRA welcomed more than 10,000 attendees both in person and online to its Global Convention 2025, held September 18-20 in Salt Lake City. Centered on a theme of empowerment, the convention featured world-renowned speaker and best-selling author Mel Robbins as keynote. Wellness Advocates left the event inspired, connected, and energized to continue sharing wellness in their communities.
During the convention, dōTERRA unveiled four innovative new products set to launch to the public in October 2025:

RevitaZen+™ Advanced Organ Detoxification Complex: An advanced daily supplement that supports the liver, kidneys, and colon, the body’s key detoxification organs.* Each dual-chamber capsule delivers clinically studied botanicals and CPTG® essential oils, working synergistically to promote gentle, effective, and daily detoxification.*
RevitaZen™ Detoxification Blend: An essential oil blend designed to provide daily support for healthy organ function and promote the body’s natural detoxification process when used internally.*
Castor Oil: A nourishing carrier oil to support daily wellness and self-care routines. CPTG Certified Pure Tested Grade®, Certified USDA Organic, cold-pressed, hexane-free, and vegan-friendly, dōTERRA Castor Oil is rich in ricinoleic acid—a rare omega-9 fatty acid—and other beneficial omegas that deeply moisturize skin and hair.
PastTense™ Stick + Sweet Gum: An easy-to-use stick combining the classic PastTense® essential

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dōTERRA Elevates Compensation Plan to Empower Wellness Advocates

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dōTERRA, the global leader in essential oils and wellness products, officially launched enhancements to its Compensation Plan for Wellness Advocates—dōTERRA‘s independent distributors.
This newly elevated plan represents a major leap forward in empowering Wellness Advocates through simplified earning pathways, greater flexibility, and expanded income potential.
In a letter to Wellness Advocates, CEO Kirk Jowers celebrated the rollout and reaffirmed the company’s commitment:
“These updates were designed with Wellness Advocates and for Wellness Advocates, and we are confident they will help you elevate your own business in the future.
We are augmenting the plan to create several additional benefits for leaders, including higher earning potential, the removal of key pain points, and new incentives to grow.”
Highlights of dōTERRA’s Elevated Compensation Plan:

Faster Path to earning $500+/Month: Distributors can achieve meaningful earnings sooner through improved sales bonuses and sales growth incentives.
Streamlined bonuses: Previous qualification barriers have been removed, making it easier to focus on Rewards Orders.
Power of 3 Boost: Distributors can double their $50 or $250 Power of 3 sales bonus by reaching personal sales growth milestones.
Enhanced Bonus Pools: An approximate $40 boost for distributors qualifying for the Empowerment Pool and expanded eligibility for Platinums in the rebranded Performance Pool.
Flexible Rank Advancement with Rank Compression: Leaders now have expanded opportunity to qualify for rank with

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dōTERRA Expands Global Reach With Launch Of Kazakhstan Market

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dōTERRA proudly announces the official launch of its Kazakhstan market, celebrated with a grand opening event held in Almaty at the iconic Palace of the Republic.
The event welcomed over 800 attendees from across Kazakhstan and around the world, marking a key milestone in dōTERRA’s global expansion. Guests enjoyed a dynamic program featuring essential oil education, wellness workshops and interactive experiences designed to showcase the power and versatility of dōTERRA products.
Highlights included expert-led masterclasses, DIY essential oil stations, immersive tasting experiences, and engaging community activities—all aimed at inspiring connection, education, and well-being.

“This launch is a testament to the growing global desire for natural wellness solutions, said Kirk Jowers, CEO of dōTERRA. We are honored to welcome Kazakhstan into our global family and are excited to support and grow alongside this incredible community.
This launch reflects dōTERRA’s ongoing commitment to bringing pure, high-quality essential oils and wellness solutions to individuals and families across the globe. We’re excited to grow with the vibrant Kazakh community and look forward to the journey ahead.”

About dōTERRA
doTERRA International is an integrative health and wellness company and the world leader in the global aromatherapy and essential oils market. dōTERRA sources, tests, manufactures, and distributes CPTG Certified Pure Tested Grade®

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doTERRA 2024 Revenue Surpassed $2 Billion

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doTERRA’s CEO says the global essential oils giant is net debt-free and expanding into new markets.
doTERRA surpassed $2 billion in annual sales while serving more than 10 million customers worldwide, CEO Kirk Jowers announced during the company’s Jumpstart 2025 event. The virtual event, which took place on Jan. 8, unites thousands of entrepreneurs to gain the latest information on doTERRA and everything the brand has to offer this year.
doTERRA’s Global Reach
The company, founded in 2008 and headquartered in Pleasant Grove, Utah, USA says its success stems from its sourcing model. doTERRA partners with local growers across 45 countries through its Co-Impact Sourcing program, which launched in 2016. The initiative created 122,095 jobs by 2018.
And then there is doTERRA’s direct selling approach, which connects over 3 million distributors, called Wellness Advocates, with customers worldwide. Wellness Advocates provide personalized education about essential oils while building their own businesses.

“This isn’t just a business; it’s a movement. One built on a foundation of wellness, service, and genuine care for others,”

Jowers emphasized during his Jumpstart 2025 address.

Financial Strength and Market Position
The company maintains strong financial health, operating net debt-free while expanding steadily across global markets. doTERRA has distributed essential oils to customers in over

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7,000+ Attendees Expected To Attend dōTERRA Annual USA Convention

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The countdown is on for the annual dōTERRA convention, taking place September 18-21  In Salt Lake City, Utha, USA.
Over 7,000 Wellness Advocates and customers are expected to attend the annual convention in downtown Salt Lake City in mid-September.

“This year’s convention theme is Reclaim,”

announced Kirk Jowers, CEO of dōTERRA.

“We hope this theme will inspire all to reclaim their health and wellness. With the unveiling of new products, our industry leading science-based research on essential oils, phenomenal speakers including Lindsay Vonn, and reconnecting with our dōTERRA community, we know this year will be epic.
Thanks to Salt Lake City, which makes this massive event possible every year. The gorgeous backdrop, incredible amenities, and outdoor activities offered here make the convention a much-anticipated annual destination for all!”

Events will include an essential oil symposium, interactive general sessions, a recognition gala, and the debut of several new products, including improvements to old favorites.
Guests will be immersed in the dōTERRA Experience where you can touch, smell, and interact with doTERRA’s high quality essential oils. Plus, attendees can take advantage of our unique speaking platform called TERRAtalks (think TEDtalk), 45-minute sessions proven to inspire and educate on a multitude of topics that support the small business

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doTERRA Lay Off 7% of Employees

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doTERRA, a multi-level marketing company known for its high-end, high-priced essential oils, confirmed it was unloading 7% of its workforce during a company restructuring which are approximately 290 employees.
According to a statement to 2News, a doTERRA representative said the restructure is to

“enhance operational efficiency, reduce costs, and secure the company’s future sustainability and success.”

The doTERRA’s corporate media relation team stated that the decision was made after

“careful consideration of its profound impact on affected employees, who will receive comprehensive support packages, including severance benefits, outplacement services, and extended healthcare benefits.”

“These difficult decisions are crucial for streamlining operations and continuing to deliver high-quality products to meet the needs of Wellness Advocates and customers around the world,” the company stated.

“doTERRA remains dedicated to its mission of offering top-tier wellness products and making a positive impact on its global sourcing communities.”

The company’s website did not include a press release about the layoffs in its news section, though one of its most recent news releases was about doTERRA’s newest executive changes.
About dōTERRA
dōTERRA International is an integrative health and wellness company and the world leader in the global aromatherapy and essential oils market. dōTERRA sources, tests, manufactures, and distributes CPTG Certified Pure Tested Grade® essential oils

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dōTERRA Announces Executive Changes: Kirk Jowers Appointed CEO

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dōTERRA is a Triple AAA+ ranked company and world leader in the global essential oils market, today announced significant leadership changes as part of its ongoing commitment to tripling its impact by 2030.
Founding Executive and former President Emily Wright will elevate to Chair of the Board, creating an exciting opportunity for dōTERRA as the company prepares for its next wave of worldwide growth and business development.
The founders of dōTERRA have also appointed Kirk Jowers as CEO and promoted Murray Smith, former EVP of International, as President. These changes are being made after Corey Lindley retired at the end of 2023 after a successful two-year stint as CEO, formerly serving as the company’s CFO and President.
Kirk Jowers joined dōTERRA in 2015, where he was instrumental in guiding the company’s expansion and success across Europe, Middle East and Africa, serving as the first non-founder on the company’s executive committee and leading the company’s international, public, corporate, and government relations.
He then held the position of President of dōTERRA’s North America markets, where he spearheaded numerous initiatives and achieved significant milestones. A Harvard Law school graduate, Jowers spent the last two years co-founding ADDAX Overland serving as CEO, while also consulting for dōTERRA.
Prior to working with dōTERRA, Kirk served as chief advisor to the University of Utah’s Office of Global

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