In his recent article and in-depth analysis published on Direct Selling News (10/28/2025), Stuart Johnson shares his personal perspectives on service-based companies within the direct selling channel, and why he feels it’s “one sector that has quietly—and steadily—surged ahead.” [article reprinted with permission]
POWERING THE CHANNEL’S SUCCESS
Stuart Johnson, Founder & CEO of Direct Selling News, has served the direct selling industry for nearly 40 years. His passion for the channel encompasses a broader commitment to build and connect the direct selling community through exclusive industry events such as Direct Selling University and the DSN Global Celebration. Stuart is arguably the most connected person in direct selling, building and growing a network of executives, thought leaders, strategists and innovators. His advice and counsel are sought after by leaders throughout the channel.
Services are surging—and redefining how direct selling’s next great chapter will be written.
Over the past decade, direct selling has weathered extraordinary change. Consumers now live in a digital-first world where convenience, comparison and immediacy define purchasing decisions. Party plans, home demonstrations and in-person events—once the heart of the channel—have given way to virtual sales, social commerce and subscription models that operate around the clock.
Yet even as product-based companies have fought to adapt,
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Direct Selling News Founder Stuart Johnson Shares: Powering the Channel’s Success
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In his recent article and in-depth analysis published on Direct Selling News (10/28/2025), Stuart Johnson shares his personal perspectives on service-based companies within the direct selling channel, and why he feels it’s “one sector that has quietly—and steadily—surged ahead.” [article reprinted with permission]
POWERING THE CHANNEL’S SUCCESS
Stuart Johnson, Founder & CEO of Direct Selling News, has served the direct selling industry for nearly 40 years. His passion for the channel encompasses a broader commitment to build and connect the direct selling community through exclusive industry events such as Direct Selling University and the DSN Global Celebration. Stuart is arguably the most connected person in direct selling, building and growing a network of executives, thought leaders, strategists and innovators. His advice and counsel are sought after by leaders throughout the channel.
Services are surging—and redefining how direct selling’s next great chapter will be written.
Over the past decade, direct selling has weathered extraordinary change. Consumers now live in a digital-first world where convenience, comparison and immediacy define purchasing decisions. Party plans, home demonstrations and in-person events—once the heart of the channel—have given way to virtual sales, social commerce and subscription models that operate around the clock.
Yet even as product-based companies have fought to adapt,
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FieldWatch and Direct Selling News Forge Strategic Alliance to Elevate Industry Compliance and Innovation
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FieldWatch announced a strategic partnership with Direct Selling News (DSN) and Direct Selling University (DSU) on July 31st. This collaboration marks a major milestone in aligning technology, education, and thought leadership to help companies navigate an increasingly complex regulatory environment.
Under this agreement, FieldWatch (and its parent company, Momentum Factor) will transition from hosting the industry event Direct Selling Channel Summit (DSCS). Instead, its leadership and expertise will be integrated directly into DSU’s widely respected and expanding global portfolio of innovation-focused events and publications.
Key Benefits for the Direct Selling Industry:
Unified Compliance Education: This partnership consolidates direct sales compliance thought-leadership within DSU’s educational platform, providing streamlined access to essential knowledge, resources, and training for executives and compliance teams across the entire channel.
Enhanced Industry Access to Compliance Expertise: FieldWatch will serve as the premier sponsor and resident content experts for DSN and DSU compliance-related content. This ensures the community benefits directly from FieldWatch’s significant expertise in compliance management, field monitoring, regulatory issues, and AI-driven risk mitigation.
Broader Access to Proven Solutions: As its exclusive compliance technology partner, FieldWatch will create a unified front with DSN to enable direct selling companies to leverage proven solutions and shared standards more effectively. Together, the organizations will actively work to boost awareness, accessibility, and adoption
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DSN Launches a New Podcast that’s Built to Last!
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Hosted by Rob Sperry, the podcast gives leading direct selling companies a powerful platform to share their stories.
Direct Selling News (DSN) provides value to direct selling executives through reputable, trustworthy journalism. Their mission is to share positive stories of companies building the right way, offering a direct counterpoint to the negative noise the industry receives. With that in mind, DSN announces the launch of their newest podcast, Built to Last, hosted by Rob Sperry.
Built to Last expands the DSN brand by actively engaging directly with the channel’s leading companies and inviting them to share their stories on the pod. It’s a unique opportunity for companies to engage with a credible third-party podcast that highlights the direct selling companies creating real impact through their vision, innovation and staying power.
The journalistic approach offers prospective distributors and customers a trusted, in-depth look at what makes featured companies stand out. Designed to be shared by corporate and field associates as a belief-building resource, each episode positions a featured company as trustworthy, future-focused and backed by the authority, reputation and objectivity of DSN.
Built to Last is a fresh, modern re-imagining of old-school third-party magazines like SUCCESS from Home. It allows companies to share their origin
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WOR(l)D Advances To No. 77 On DSN 2016 Global 100 List
by Ted Nuyten • • 0 Comments
On April 10th in Dallas, Direct Selling News (DSN) has revealed its annual list of the top 100 companies in the direct selling industry, and WOR(l)D Global Networks ranked among the top companies worldwide, entering at #77 on the DSN Global 100 List.
This award arrives in a particular moment for WOR(l)D, just before the annual Diamond Holiday – this year in Bali – and just before the worldwide launch of HELO, the first personal device to monitor and improve your health.
Fabio Galdi, CEO fo WOR(l)D said
“It’s a great result. We are pleased and honored to be among the top hundred companies in the world but this is only a starting point for us.
This is excellent way to prepare ourselves to the extraordinary event that awaits us in Bali, but also to celebrate
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Jeunesse Ranks 18th On Direct Selling News Global 100 List
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Jeunesse® Ranks #18 on Direct Selling News Global 100 List and #9 on the North America 50 List
Direct Selling News (DSN) has revealed its annual list of the top 100 companies in the direct selling industry, and Jeunesse Global was ranked among the top companies worldwide, coming in at #18 on the DSN Global 100 List and #9 on the North America 50 List.
Jeunesse is the youngest company in the Top 20 on the Global 100 List and in the Top 10 on the North America List.
Jeunesse has ranked on the DSN Global 100 List since 2012, and has climbed steadily ever since, jumping 20 spots from last year.
Jeunesse bumped up 10 spots on the North America 50 List. The leaps in rank come after a record-breaking year when Jeunesse made direct
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ACN Grows By More Than $100 Million In A Single Year!
by Nicole Dunkley • • 0 Comments
While working on its annual Global 100 list which recognizes the top 100 direct selling companies in the world, Direct Selling News, the direct selling industry’s premier publication, discovered that ACN Inc., along with only a handful of other companies, grew by over $100 million in a single year.
In fact ACN grew by an incredible $118 million, going from $582 million in revenue in 2012 to $700 million in 2013 – making ACN the 20th largest direct selling company worldwide.
Direct Selling News explains that “very few companies in any industry ever achieve a growth of $100 million or more, much less in a single year,” making this an incredibly rare achievement.
They further stated that, “Not only have they achieved and exceeded a mark that less than one-half of 1 percent ever reach, they have duplicated that effort in a one-year time frame!”
Direct Selling News also noted that ACN, along with the other companies who reached this milestone, share 5 practices that help the company to be successful:
1. Tremendous focus on our brand and product
2. Utilizing tools for our salesforce
3. Investing in customer acquisition
4. Emphasizing personal development in our culture
5. Focusing on developing strong leaders
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Vemma Joins The $100 Million Club
by Tina Williams • • 0 Comments
Vemma Nutrition Company has earned a coveted place in the DSN $100 Million Growth Club after skyrocketing 30 spots up the DSN Global 100 List in 2014 to land at #53. Vemma’s inclusion is a result of its impressive 89 percent growth, closing the year up by more than $100 million in 2014. Just 17 other companies on the DSN Global 100 List — the Direct Selling Association’s annual list that ranks the top revenue-generating direct selling companies in the world — qualified for entry into the $100 Million Growth Club, including iconic brands such as Amway and Mary Kay.
In announcing its spot in the $100 Million Growth Club, DSN commended Vemma on a successful customer acquisition strategy and streamlined messaging, specifically tailored to resonate with a targeted audience. Additionally, DSN highlighted Vemma’s commitment to the personal development of its Affiliates as an important factor in its growth.
“Our inclusion in the $100 Million Growth Club reflects not just the great products we produce at Vemma, but most importantly the commitment and passion of our hardworking Affiliates around the world,” said Vemma Founder and CEO BK Boreyko. “And with our move to affiliate marketing this past March, I believe that together we’ll
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Paul Southworth Of Direct Selling Association Named In Queens Birthday Honours List
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Paul Southworth, outgoing Director General of the U.K. Direct Selling Association, has been named an Officer in the Order of the British Empire (OBE) in the Queen’s Birthday Honours list.
As part of the celebration honoring Queen Elizabeth II’s 88th birthday, the royal honors recognize individuals for their achievements in public life and their service to Britain. Southworth will receive the award “for services to Business, Arts and the community in Northamptonshire” from her majesty during a special investiture at Buckingham Palace.
“The award came as a complete surprise and I feel both honoured and humble to receive such recognition,” Southworth told DSN. “As always it could only have happened because of the incredible team of people I have the privilege to work with, and it is as much their recognition as mine.”
Southworth’s career in direct selling has included the role of President and CEO of Northampton-based Avon U.K. He has also chaired the Trustees Board at Northampton Theatres and sat on the Board of the Northamptonshire Arts and Management Trust. For nearly 10 years, Southworth was Chairman of the Northamptonshire Enterprise Partnership (NEP), previously Northamptonshire Enterprise Limited (NEL), where he helped secure millions of dollars in support of local economic development.
Southworth will continue