The Latino Coalition (TLC), one of the largest membership and advocacy organizations for Latino-owned small businesses, recently today a partnership with the Direct Selling Association (DSA), national trade association.
DSA represents companies that market products and services directly to consumers through an independent, entrepreneurial sales force and is committed to raise awareness around the contributions of Hispanic-Americans to direct selling.
“Hispanic-owned businesses are the fastest growing segment of the small-business community, and the purchasing power of this community will soon surpass $1.3 trillion in the United States,” said Hector Barreto, TLC’s Chairman and Former Administrator of the U.S. Small Business Administration.
“The Latino Coalition looks forward to partnering with DSA— jointly we will work together to provide access to economic development and entrepreneurial opportunities for the Latino community”
“More than one-fifth of the 18.2 million Americans
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DSA Enhances Consumer Protection Standards
by Nicole Dunkley • • 0 Comments
The Direct Selling Association (DSA) announced that new consumer and salesforce protection standards approved by its Board of Directors in 2015 have gone into effect as of January 1.
The most recent amendments to the DSA Code of Ethics expand upon the previous requirement that all earnings representations be based upon documented facts by setting forth the specific types of substantiation that is required and clarifying exactly what constitutes an earnings representation. Similarly, more specific requirements for substantiation of product representations now go into full force and effect.
“For more than 40 years, DSA’s Code of Ethics has challenged every direct selling company and its sales consultants to put ethics at the center of their businesses,” said DSA President Joseph N. Mariano.
“Our Code will continue to meet or exceed stakeholder expectations for consumer protection
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New York Times On Tough-Sell of Direct Selling Parties In Cities
by Ramya Chandrasekaran • • 0 Comments
New York Times published an article about the rise of home parties and trunk shows by women involved in direct selling in bigger cities like New York and the challenges they face.
Nine women were gathered in the immaculate Midtown East apartment of Mallorie Corcoran, 29. Tall, svelte and long-maned, the guests and their hostess clustered around a table in the living room, picking at fruit platters and sandwiches but generously pouring themselves wine and seltzer.
“Thank you so much for coming,” Ms. Corcoran said. “We have our new holiday collection, so there are lots of goodies for you to try on.” The women laughed. “And there are lots of different price points — a lot of our stud earrings are $30 and under. So everyone just have fun. Drink wine. Eat.”
And, if they
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LegalShield CEO Joins DSA Board
by Ramya Chandrasekaran • • 0 Comments
Jeff Bell, CEO of LegalShield, has joined the Direct Selling Association (DSA) board of directors.
Bell joined LegalShield in July 2014 as Chief Executive Officer and is recognized as a successful and passionate marketing visionary with an extraordinary corporate leadership portfolio. Throughout Bell’s 26-year career he has successfully built brands and grown sales in industries ranging from automotive to entertainment.
“My decision to join LegalShield as its CEO was based on the integrity of our products, LegalShield and IDShield,” said Bell. “Helping to build a positive reputation and integrity for the network marketing industry is why I joined the DSA board of directors. Our customers and associates are at the center of everything we do. I look forward to working with the DSA to help ensure our industry has the right measures in place to make both consumer
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DSA President Reacts To ICCA Allegations
by Ramya Chandrasekaran • • 0 Comments
Direct Selling Association President Joseph Mariano wrote a blog post on The Hill, a political news site published in Washington D.C, reacting to the allegations by the International Coalition of Consumer Advocates in a post title ‘Direct Selling Deception’.
At an event on Capitol Hill celebrating the contributions of direct selling consultants, a single mother of two, who got divorced and went bankrupt eight years ago, tearfully told me direct selling had changed her life, pulling her and her family back from the brink of disaster. Her story isn’t so unique among members of our community. In fact, more than 500 direct selling consultants representing 20 companies, 32 states and the District of Columbia are here in in Washington, DC this week to share with members of Congress compelling, personal stories about how
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DSA President Reacts To ICCA Allegations
by Ramya Chandrasekaran • • 0 Comments
Direct Selling Association President Joseph Mariano wrote a blog post on The Hill, a political news site published in Washington D.C, reacting to the allegations by the International Coalition of Consumer Advocates in a post title ‘Direct Selling Deception’.
At an event on Capitol Hill celebrating the contributions of direct selling consultants, a single mother of two, who got divorced and went bankrupt eight years ago, tearfully told me direct selling had changed her life, pulling her and her family back from the brink of disaster. Her story isn’t so unique among members of our community. In fact, more than 500 direct selling consultants representing 20 companies, 32 states and the District of Columbia are here in in Washington, DC this week to share with members of Congress compelling, personal stories about how
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Direct Sales Growing In Midwest America
by Ramya Chandrasekaran • • 0 Comments
Sonya Eckel is one of the best in the country at her job. Eckel, a Sioux Falls mother of four, is one of the top-selling Norwex independent consultants nationwide.
She has been selling the chemical-free cleaning products for six years since she became a stay-at-home mom.
“I just saw the opportunity and the potential,” she said. “It took me really fast into a full-time income.”
Other area direct sellers also are finding the perks of earning extra income, having flexible schedules and connecting with others who share the same passion. The number of people becoming involved in the direct sales industry has increased in recent years, and sales are climbing, too.
More than 18 million people were involved in direct selling nationwide in 2014, with estimated sales reaching $34.5 billion, a 5.5 percent increase from 2013,
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DSA President Responds To Seeking Alpha Post
by Ramya Chandrasekaran • • 0 Comments
American Direct Selling Association (DSA) President Joseph Mariano responds to a post by Bill Keep on stock market insights and analysis site Seeking Alpha.
As a platform for investment research, the opinions presented via Seeking Alpha inform countless decisions, large and small, taken by corporations, government and the public. It is therefore important that contributors act in good faith to get the facts right.
I am concerned that Bill Keep, one of your frequent contributors, has chosen to co-opt Seeking Alpha into a mouthpiece for attacks against direct selling, one of the oldest ways that Americans choose to work independently, typically on a part-time basis. By showing blatant disregard for the facts about DSA and direct selling with little to no accountability for his mis-statements, Keep diminishes Seeking Alpha’s credibility and jeopardizes the ability
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DSA President Joe Mariano Explains Pyramid Schemes
by Ramya Chandrasekaran • • 0 Comments
In a letter to the New York Times, in response to a column by Joe Nocera titled The Pyramid Scheme Problem, US Direct Selling Association president Joseph Mariano has written this explanation:
To understand what constitutes a pyramid scheme, Joe Nocera (column, Sept. 15) points to a recent United States Court of Appeals decision that correctly concludes that a scheme exists when recruitment of sales people is at the heart of a company’s business. But the column doesn’t mention that there are additional standards offering useful guidance.
In 2004, the Council of State Governments suggested that every state adopt its model legislation that defines and prosecutes against schemes. The model, or similar legislation, was enacted by 18 states and is notable for its specificity.
We have helped prosecute pyramid schemes over many years and work
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Under 25 Group Increases By 16% In UK Direct Selling
by Ramya Chandrasekaran • • 0 Comments
The number of under 25 year olds working as direct sellers has increased by 16% since 2013, according to figures released by the Direct Selling Association (DSA) of UK.
The report – which surveyed the DSA’s member companies – found that the age group now makes up 22% of the industry, equating to 88,000 of the 400,000 direct sellers in Britain.
It was also revealed that there has been a 30% increase in the proportion of individuals whose income is generated solely by direct selling, with 104,000 counting it as their only job.
With recent data from The Social Entrepreneurs Foundation claiming that 47% of young people would like to start their own business, the DSA’s figures are thought to reflect the growing popularity of entrepreneurship in an increasingly competitive jobs market.
Direct selling includes products