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LifeVantage CEO Named To DSA Board of Directors

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Darren Jensen, CEO and President of LifeVantage Corporation (Nasdaq:LFVN), was recently elected to the Direct Selling Association’s (DSA) Board of Directors. He is one of six new directors elected to the board.
“I am pleased that Darren Jensen has been elected to serve on the Direct Selling Association’s Board of Directors,”
said Joseph N. Mariano, President of the Direct Selling Association.
“Direct selling is poised to play an increasingly dynamic role in what is emerging as the future of retailing, and the spirit of entrepreneurship that has enabled Darren to lead LifeVantage to empower its independent contractors in exciting new ways will be an asset to DSA’s board as we continue to write direct selling’s next chapter.”

The Direct Selling Association is a national trade association that represents the direct selling industry and advocates on behalf of its 200-plus member companies. The board consists of 22 industry leaders who serve as officers and directors, as nominated and elected by their peers.

Jensen will serve a three-year term as a board director through 2021.

“I have been associated with the Direct Selling Association for the better part of 30 years and am grateful for this opportunity to be able to give back and serve in this capacity,”
Jensen said.

“I

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Modere Named Finalist In 2018 DSA Awards

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Modere, the first social retailer to create a safe and forward-thinking approach to overall wellness, today announced it is a finalist in the 2018 Direct Selling Association (DSA) Awards.
Launched by Modere in February 2017, Trim is a scientifically advanced body transformation nutritional supplement.
It was named a finalist in the DSA Awards under the Product Innovation category, created to showcase innovative, game-changing new products that leverage leading technologies to deliver clear, value-added features and benefits to both the company and its customers.
Trim is the first-ever combination of two leading technologies—clinical-strength CLA (conjugated linoleic acid) and Collagen/HA Matrix® Technology—to accelerate fat reduction, improve muscle tone and restore youthful skin for a sculpted, lean body.
Since its launch, Trim, focused on improving body composition, has contributed immensely to Modere’s exponential growth. Its off-the-charts popularity is largely responsible for the stellar growth report announced by the company at its annual convention this past February, where it reported double- and triple-digit growth rates in North America.
The company recently launched Trim in Europe and plans to launch the product in Japan next month.
It is an honor to be considered for this award by the DSA.
 
To be recognized for product innovation is especially meaningful because we pride

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Nerium International Announces Official Membership In Direct Selling Australia

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Global relationship marketing company Nerium International is proud to announce it has been approved for full, active membership in Direct Selling Australia (DSA) effective immediately.
Nerium International, based in Dallas, Texas, was founded by Chief Executive Officer Jeff Olson in 2011. Today Nerium International, with its age-fighting products crafted from cutting-edge research and science, has generated $1.5 billion in cumulative sales after six years and has developed a strong customer base in North American, Latin American, Asia-Pacific and European markets.
Nerium International opened in Australia October 20, 2016.
“It is an honor to qualify for Direct Selling Australia (DSA) membership,” said Olson.
“Our Independent Brand Partners will be pleased to know that we went through an intense vetting process from both a legal and compliance perspective in order to qualify for DSA membership, which signifies our commitment to integrity in all we do.”
“Direct Selling Australia is delighted to welcome Nerium International as our newest member,” said Gillian Stapleton, Executive Director of Direct Selling Australia.
“We are committed to the highest professional and ethical standards and with its focus on providing an excellent product line and a life-changing business opportunity through relationship marketing,
 
Nerium International is the type of organization we want in DSA.”
DSA has been

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Youngevity Accepted As Member Of The Direct Selling Association

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Youngevity International, Inc. (NASDAQ: YGYI), a leading omni-direct lifestyle company, today announced it has been accepted as a member of the Direct Selling Association (DSA). The DSA is the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment.
Founded in 1910, the DSA member base includes hundreds of companies, many of them household names, with more than 90 percent being in the network marketing category. DSA member companies are beholden to its Code of Ethics, which is committed to the highest ethical business standards to protect independent sales, representatives, and customers.
Like all member companies, Youngevity was considered a pending applicant for one full year before being approved for membership. The one-year waiting period begins only when all required materials are received and the applicant company is found in compliance with DSA Code of Ethics.
The DSA legal department then conducts a thorough review of each company’s materials, and requests information from various sources, including the Better Business Bureaus and Attorneys General. At the conclusion of the one-year waiting period, the DSA legal department reviews each company’s materials and reevaluates compliance before presenting the applicant to

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Direct Selling Industry Present For USA Government

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On July 19, DSA’s Diversity and Empowerment Council hosted a briefing: “Direct Selling: Providing Growth and Opportunity for Hispanic Americans” on Capitol Hill.
The event featured direct selling company executives and an independent distributor, who discussed the significant impact of Hispanics on direct selling and how the business keeps evolving due to what is the fastest growing demographic in the United States.
DSA Executive Vice President Adolfo Franco opened the event with an overview of direct selling, the role of DSA, and the positive impact direct selling has on Hispanic consumers and salespeople.
Theresa Flores, Manager, Public Affairs, Mary Kay introduced the event’s panel and reinforced the strength of Hispanic representation in direct selling. Recent DSA research figures show that of the 20.5 million people involved in direct selling in 2016 as buyers, sellers, or both, some 22% are of Hispanic ethnicity. Hispanic American buying power is $1.7 trillion.
Beatriz Aguirre-Gutai, VP of Sales & Field Development for Shaklee, described how Latinos constitute the youngest and fastest growing ethnic group in the United States. She also touched on how direct selling affords first generation Hispanics the opportunity to develop skills and become assimilated into the country, and how new technologies have made communicating easier

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Isagenix Recognized By Direct Selling Association As 2017 Top 20 Company

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Isagenix International, a global leader in health and wellness products and solutions and Triple A classified by Business For Home, announced today that it has been named by the Direct Selling Association (DSA) to the 2017 DSA Top 20, a prestigious honor bestowed annually on the largest direct selling companies in the United States based on 2016 domestic net sales.
The company recently celebrated its 15-year anniversary in March of 2017, surpassing $5 billion in cumulative global sales since opening in 2012 and launching its 13th market in the U.K. in May of 2017.
“It’s a great honor to be recognized this year at the DSA Annual Event amongst many of our peers in the industry,” said Travis Ogden, Isagenix president and chief operating officer.
“Our employees and associates have worked so hard to earn this recognition, and it’s no accident that we have reached so many amazing milestones in the past year. We look forward to what the future will bring as we continue to share our amazing products and solutions across the world.”
In 2016, Isagenix generated a total output of $2.5 billion while impacting the U.S. GDP by over $1.5 billion and creating an employment impact of nearly 13,500 jobs in

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CEO Dan Anderson Nominated For Prestigious Leadership Award

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Learning Enterprises Organisations’ (LEO) CEO Dan Anderson has been nominated for a prestigious leadership award for his inspirational approach to steering the organisation.
Dan has been shortlisted by the Direct Selling Association for the coveted award and is among those recognised at the DSA conference at this week’s gala ceremony in England.
Mr Anderson said he was delighted to have been chosen from such a talented and capable field.
“I passionately believe in the potential inside people. Anything that someone else has done, you can do also. This has been my motto throughout my life, I try to lead by example, I work with real passion, drive and determination and believe with hard work we can all reach our real potential. You can be the change that your life needs.
“I’m delighted to have been nominated for this award, what a privilege to be recognised for doing what I love, growing this business is an honour, that I love getting out of bed for each and every morning” he added.
The Leadership category is among four awards set to be presented during the event, with a Partnership, Support, and Company with Heart honours also set to be awarded to an exclusive list of high achieving

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UAE DSA Organizes First Middle East Direct Selling Forum

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The Direct Selling Association of the United Arab Emirates (DSA UAE) recently facilitated the first Middle East Direct Selling Forum. Held in Dubai Festival City, the full-day event was organized to promote and protect the direct selling business model in the MENA (Middle East North Africa) region.
The DSA UAE had the full support of the World Federation of Direct Selling Associations (WFDSA), Department of Economic Development in Dubai (DED), the Dubai Chamber of Commerce & Industry, and the Department of Tourism and Commerce Marketing (DTCM) for the event.
Approximately 200 guests from the public and private sectors in the UAE and MENA region as well as regional and international direct selling executives and members of direct selling associations from the Americas, Europe and Asia Pacific attended the forum, which stressed the importance

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Organo Gold Joins Direct Sellers Association Of Canada

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ORGANO today announced that the Company has been accepted as a member of the Direct Sellers Association of Canada.
“As a company based in Canada, we are incredibly proud to be accepted into the Canadian DSA,” stated Bernardo Chua, Founder and Chief Executive Officer of ORGANO.
“The founding of ORGANO is anchored in our passion to bring the earth’s nutritional riches to the people of the world.
We offer an entrepreneurship opportunity that only the direct selling business model can speak to and have remained focused on upholding exceptional business practices and industry ethics throughout our global markets.”
“The ORGANO membership application was vetted through our new two tier extended review process; both a legal and industry compliance verification,” stated James B. Smith, President of the Direct Sellers Association of Canada. “We welcome ORGANO look forward

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Is The DSA Still Relevant?

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The USA Direct Selling Association (DSA) describes its role as “the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment”.
Lately several CEO’s and distributors are having doubts about the DSA added value while consumer watchdogs like TINA are plain negative.
Ramin Mesgarlou CEO – Global Wealth Trade and the Forensic Networker’s opinion:
One after one DSA companies fall to FTC, Vemma being the latest one. Herballife, Amway, ACN and many more are constantly being challenged or taken down by FTC for being an illegal pyramid so DSA needs to be asked this ONE important questions and that is

“Is DSA Still Relevant? “

We were part of DSA in 2008 and pulled out because quickly I realize they were more of

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