Tag Archive for DSA Advocacy

Direct Selling Association’s Statement on U.S. Dept. of Labor Proposed Worker Classification Rule

Announcement Comes Days Before DSA Member CEOs Meet with Senior Administration Officials
Washington, D.C. – The Direct Selling Association (DSA) welcomes the recent announcement from the U.S. Department of Labor proposing a rule to clarify the distinction between employees and independent contractors under federal wage and hour laws.
The proposal would rescind the Department’s 2024 independent contractor regulation and restore an analysis grounded in economic reality and longstanding principles recognized by federal courts.
This proposal comes at an important moment for the direct selling channel. In the coming days, DSA member company CEOs will be in Washington, D.C., meeting with federal policymakers, including senior administration officials. This is part of ongoing engagement to ensure a broad understanding of how direct selling operates and the independence that defines the model.

“The Department of Labor’s proposed rule reinforces a fundamental distinction that has long defined direct selling: individuals choose to pursue building independent businesses on their own terms,”

said Dave Grimaldi, CEO of the Direct Selling Association.

“Direct sellers are not assigned work or directed in the manner of employees. They decide whether, when, and how to engage, and their success is driven by their own initiative. Clear and consistent standards grounded in economic reality help ensure

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Florida Direct Sellers & Consumers Coalition Welcomes Aspen and Brent Emry to Board of Directors

Sarasota, Florida – The Florida Direct Sellers & Consumers Coalition (FLDSCC) has announced the appointment of Aspen Emry and Brent Emry, co-founders of Florida-based Bravenly Global, to its Board of Directors.
The appointments follow the Coalition’s formal launch at the Florida State Capitol last week, where industry leaders, policymakers, and advocates convened to establish a coordinated framework focused on education, consumer protection, and legislative engagement for Florida’s direct selling community.
Aspen and Brent Emry are the founders of one of the emerging rapidly growing direct-selling companies in the United States. Their company, Bravenly Global, doubled in size last year, growing from approximately $50 million to over $100 million in 2025 annual revenue.
Based in Tampa, Florida, the Emrys bring more than two decades of experience across direct selling, executive leadership, and strategic growth. Their combined expertise represents a perfect balance of visionary culture-building, field development and operational excellence.
Their participation reflects the Coalition’s intent to include active company founders who bring firsthand experience navigating both field-level realities and executive-level responsibilities.

“As founders, Brent and I have seen the impact of direct selling when it’s built the right way.
“We’ve proudly supported the Florida Coalition since the beginning and are honored to now serve on the

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Florida Direct Sellers & Consumers Coalition (FLDSCC) Launches at Florida Capitol: A New Model for Advocacy

The Florida Direct Sellers & Consumers Coalition (FLDSCC) officially launched last week with a two-day kickoff event at the Florida Capitol in Tallahassee, bringing together Florida lawmakers, industry leaders, company partners, and advocacy organizations for a coordinated effort focused on protecting consumers and preserving opportunity within the direct selling channel.
Founded and led by Gordon Hester and Rep. Ryan Chamberlin (R) FL, the Coalition was formed to create a proactive, educational bridge between policymakers and the direct selling profession — one rooted in transparency, ethical standards, and an accurate understanding of how modern direct selling operates.
Direct Engagement With State Executive and Legislative Leaders
Throughout the event, Coalition leadership and participating members held in-depth discussions with Florida’s executive branch and legislative leaders, emphasizing fair regulation, consumer protection, and policies that preserve entrepreneurial opportunity without undermining legitimate business models.


Click to Watch Video (1 minute)
Legislators and VIPs in attendance included:

James Uthmeier, Florida Attorney General
Jay Collins, Florida Lieutenant Governor
Blaise Ingoglia, Florida Chief Financial Officer
Sam Garrison, Speaker of the House Designate (2026–2028)
Mike Redondo, Speaker of the House Designate (2030–2032)
Rep. Fiona McFarland, Chair, Information Technology and Budget & Policy Subcommittee (Sarasota)
Rep. Danny Alvarez, Chair, Criminal Justice Subcommittee (Hillsborough)
Rep. Will Robinson, Chair, State Affairs Committee (Manatee)
Rep. Traci Koster, Chair, Civil

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Lawmakers Underscore Direct Seller Independence at DSA Legal + Regulatory Conference

Federal and State Officials Highlight Growing Momentum Behind Policies That Protect Independent Work
WASHINGTON, D.C. – The Direct Selling Association (DSA) convened its annual Legal + Regulatory Conference last week, bringing together bipartisan lawmakers, senior White House staff, and leading legal experts for discussions on the mounting federal and state pressures on independent work during this year’s conference.
Karalee Geiss of the White House Office of Public Liaison joined a slate of national and state leaders who met with executives from DSA member companies to discuss the administration’s focus on the modern labor landscape and the growing relevance of direct selling in today’s economy.
Karalee Geiss of the White House Office of Public Liaison joined a slate of national and state leaders who met with executives from DSA member companies.

“The legislators who joined us at the DSA Legal + Regulatory Conference – whether they sit on the Direct Selling Caucus, serve on the House Committee on Education and the Workforce, or support H.R. 3495 – were unified on one point: direct sellers know exactly why they choose this channel,”

said Dave Grimaldi, CEO, DSA.

“The misconception among some lawmakers that direct sellers don’t understand what they’re ‘missing’ as employees simply doesn’t reflect these workers’ experience.

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DSA CEO Dave Grimaldi Interviewed Live by ANMP Board Members

This live interview spotlights an open‑door, compliance‑first agenda and a national call to action for direct selling and network marketing professionals across the United States.
A recent episode of the Legacy Leadership Show, which was also broadcast live to members of the Association of Network Marketing Professionals (ANMP), featured key conversations with special guest Dave Grimaldi, CEO of the Direct Selling Association (DSA) and several ANMP Board members, as he outlined a clear, field‑powered plan to defend and advance the direct selling channel across the United States.
This special interview was hosted by Tom Chenault, ANMP Fundraising & Membership Co-Chair and host of the Legacy Leadership Show; together with special guest hosts Lisa Grossmann, ANMP Communications & Media Co-Chair; and Donna Johnson, ANMP Ethics & Standards Committee Chair. This remarkable live virtual event was another major step toward greater collaboration between the DSA (for companies and corporate executives) and organizations serving field leaders, such as the nonprofit trade association ANMP, and its educational conferences.
Watch live interview with DSA CEO Dave Grimaldi and ANMP Board Members Donna Johnson, Lisa Grossmann and Tom Chenault (host)
In this landmark interview, Dave Grimaldi emphasized that the DSA’s mission is to keep pathways to entrepreneurship open while raising

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First Time Ever: ANMP Board Members Interview DSA CEO Dave Grimaldi on Legacy Leadership Show

In a powerful collaboration of leadership and insight, veterans of the network marketing industry — Lisa Grossmann and Donna Johnson — will interview the new CEO of the Direct Selling Association (DSA) in a special “Network Marketing State of the Union” discussion hosted and moderated by Tom Chenault of The Legacy Leadership Show.
This landmark event represents a first-of-its-kind direct conversation with Board Members of the Association of Network Marketing Professionals (ANMP) and the Direct Selling Association (DSA) — top field leaders and the industry’s leading organization in one live conversation about the profession’s present and future.
Event Details
Date: Tuesday, October 28thTime: 3:05pm Mountain Daylight TimeWhere: Broadcast live on the ANMP 2025 Facebook GroupModerator: Tom Chenault, Host of The Legacy Leadership Show

A Conversation That Matters
Dave Grimaldi, known for his direct, hands-on approach and strategic mindset, is setting a new tone and standard for progress and collaboration within the profession. As DSA’s CEO, Grimaldi is recognized for his policy expertise, advocacy background, and energetic leadership style.
It is especially refreshing to know that Dave actually supplemented his income in college by building a network marketing business of his own! His firsthand experiences and desire to advocate for the entire industry – including the field

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First Time Ever: ANMP Board Members Interview DSA CEO Dave Grimaldi on Legacy Leadership Show

In a powerful collaboration of leadership and insight, veterans of the network marketing industry — Lisa Grossmann and Donna Johnson — will interview the new CEO of the Direct Selling Association (DSA) in a special “Network Marketing State of the Union” discussion hosted and moderated by Tom Chenault of The Legacy Leadership Show.
This landmark event represents a first-of-its-kind direct conversation with Board Members of the Association of Network Marketing Professionals (ANMP) and the Direct Selling Association (DSA) — top field leaders and the industry’s leading organization in one live conversation about the profession’s present and future.
Event Details
Date: Tuesday, October 28thTime: 3:05pm Mountain Daylight TimeWhere: Broadcast live on the ANMP 2025 Facebook GroupModerator: Tom Chenault, Host of The Legacy Leadership Show

A Conversation That Matters
Dave Grimaldi, known for his direct, hands-on approach and strategic mindset, is setting a new tone and standard for progress and collaboration within the profession. As DSA’s CEO, Grimaldi is recognized for his policy expertise, advocacy background, and energetic leadership style.
It is especially refreshing to know that Dave actually supplemented his income in college by building a network marketing business of his own! His firsthand experiences and desire to advocate for the entire industry – including the field

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Delaware House Bill 162 Paused Until 2026

Delaware House Bill 162, which many industry leaders have described as “anti-direct selling” legislation, will not be considered by the Senate until the legislature reconvenes in January 2026.
The Direct Selling Association (DSA) has made significant efforts to revise and ultimately stop the bill’s progress, including multiple meetings with legislators in Delaware to advocate for the direct selling industry and articulate the potential unintended consequences of the bill’s language.
In his testimony before the Delaware Senate Banking, Business, Insurance & Technology Committee, Grimaldi said,
“The DSA supports “smart, targeted consumer protection” and emphasized that the DSA condemns predatory practices and would like to work with legislators to further protect consumers, but that HB 162, even as amended, “still contains provisions that would harm the very consumers it aims to protect.”
“We appreciate the willingness of Representative Melanie Ross Levin and Senator Stephanie Hansen to hear our concerns and work with us on revisions that strengthened the bill’s clarity and protect consumers,”
said Dave Grimaldi, DSA CEO.
“While this legislative session is ending, our collaboration with Delaware lawmakers will continue.”
SOURCE: Direct Selling News
The post Delaware House Bill 162 Paused Until 2026 appeared first on Direct Selling Facts, Figures and News.

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DSA Advocacy Alert, Delaware HB 162: The Time to Act Is Now

From Direct Selling Association’s (DSA) Advocacy Advisory Alert:

Delaware Legislature to Take Action on Anti-Direct Selling Bill Tuesday Afternoon
Dear Network Marketing Professional,

I’m reaching out personally to share an urgent development that affects the entire direct selling community—DSA members and non-members alike.
This is no longer a threat: this is now real and moving forward.
On Tuesday, June 17, the Delaware House will vote on HB 162, a bill that poses an unprecedented threat to our business model. While DSA’s advocacy efforts have helped remove some of the most extreme provisions, the bill still contains harmful mandates that would burden even the most ethical companies.
Please review the alert below and take action immediately. We must mobilize our community in Delaware—and across the country—before it’s too late.
With appreciation,
Dave Grimaldi
President
Direct Selling Association (DSA)

The Time to Act is Now
Delaware HB 162 would impose costly, unworkable restrictions on direct selling—affecting even the most compliant companies—and could set a dangerous precedent for other states to follow.
The Threat

Unprecedented disclosure mandates not found anywhere else in the U.S.
A three-month right of rescission—ten times the national standard
A 90% inventory buyback with no time limit
Applies to all companies regardless of size or history
Fails to acknowledge existing industry self-regulation

This is not about bad actors—it’s

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