Tag Archive for Direct Selling

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Regal Ware Moving Into Direct-Selling Mode

by Tina Williams • December 8, 2014 • 0 Comments

A century-old cookware manufacturer based in Kewaskum said it will sign a deal next week to sell products through a firm in China that does direct marketing to consumers, like Amway Corp. or Mary Kay Cosmetics in the United States.
Regal Ware Inc. says its products will be sold through a network of 2 million sales consultants worldwide and 2,500 storefronts in China. The marketer, Joymain Science & Technology Inc., had about $1.5 billion in sales this year and expects $2 billion in 2015, according to Regal Ware.
Joymain’s products include household and health items. The company has a U.S. affiliate, JM Ocean Avenue, that sells nutritional supplements and personal care items.
Most of the company’s business is in China, where Regal Ware also has sales but now stands to gain a much bigger share of the cookware market.
Regal Ware manufactures its products in Kewaskum and West Bend. More than half of the company’s sales are outside of the U.S., said David Lenz, senior vice president of sales and marketing.
Regal Ware says it expects to begin shipping products to Joymain in mid-2015. It was introduced to the Chinese firm through an international business broker.

“We understand the direct-sales business, and Joymain was very attracted to

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Direct Selling Industry Growth In India Is Slowing

by Tina Williams • November 30, 2014 • 0 Comments

The direct selling industry, which is facing challenges in the Indian market due to regulatory issues, has witnessed a reduced 4.3% growth in 2013-14 compared to 12.2% in 201213 fiscal, says a report. Gross sales stood at Rs 7,472.2 crore in 201314 while the industry had posted a growth of 12.2% in 2012-13 with sales amounting to Rs 7,164.1 crore, said a report issued by industry chamber PHD in association with the Indian Direct Selling Industry (IDSA).

“The direct selling industry has registered growth rate of about 4.3% in 2013-14 as against the growth rate of 12.2% of 2012-13, 22% of 2011-12 and 24% of 2009-10,” the report said.

Although the growth rate in India is on a decline in the past three fiscal years, on a global basis the direct selling industry has grown over 8% in 2013, it added. The North region accounted for 29% of sales the highest level with an increase of 12.2%, followed by South region with 25%. However, the South region saw a drop in sales.

“Southern region, which was earlier our main base, is not doing well due to lack of clarity on the policy for direct selling. In state like Kerala, direct selling has stopped,” said IDSA Secretary General Chavi Hemanth.

Products related to healthcare/wellness contributed 44%, followed by cosmetic and personal

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Direct-Selling Featured In The Guardian

by Tina Williams • September 29, 2014 • 0 Comments

For women in post-war 1950s Britain, invitations to parties at their friends’ houses started to come thick and fast. Tea and cakes were dished out – and so were plastic boxes. The aim of the hostess was to sell an innovative brand that had come over from the US and still survives today – Tupperware.
Fast forward 60 years and ladies (and to a lesser extent, gentlemen) are still being invited to parties with a hidden agenda – but now they can find themselves coming home with anything from a £16 mango wedger (courtesy of Pampered Chef) to a £145 statement necklace (Stella & Dot).
Parties where your host tries to flog you anything from wine to knickers now account for 35% of direct selling – the name given to the practice where someone sells you something outside of a shop environment.
This slice of the market has more than doubled from 14% five years ago, according to new figures from the Direct Selling Association (DSA). “Direct selling parties are social occasions where you can buy in a leisurely manner from a friend rather than a shop you have no connection to,” says Lynda Mills, director of the DSA.

“The increase in the parties

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Amway, Tupperware, And Oriflame Issue Notices To E-Commerce Sites

by Tina Williams • September 18, 2014 • 0 Comments

Direct selling firms are facing the heat from online retailers. Amway, Tupperware and Oriflame have issued notices to e-commerce sites including Snapdeal, Flipkart and eBay, asking them to stop selling their products.
The merchandise of these three direct sellers is not only offered at discounts as high as 40% but also bypass and strike at the very heart of the direct-sales distributor model that these firms follow globally.
In the direct selling model, there are no sales through traditional retail outlets — companies hire distributors who, in turn, sell products to consumers. Most times, errant distributors themselves supply unsold stocks to e-commerce sites and the firms are working to identify and penalise them.

“Oriflame products are not allowed to be sold by unauthorised persons, entities and means and we have issued notices to these ecommerce platforms that are selling our products. The sale of our products on these online platforms not only diverts sales from our distributors but also undermines the essence of direct selling as a proposition,” Vivek Katoch, director – corporate affairs at Oriflame, maker of cosmetics and personal grooming products, told ET.

Katoch said from a consumer point of view, some products need recommendations and usage details, which is not possible with

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Jeunesse Is No. 1 Fastest Growing DSA Company On The INC. 500

by Tina Williams • September 3, 2014 • 0 Comments

Jeunesse Global ranked at 258 on the prestigious Inc. 500 List, officially classifying it as the fastest growing Direct Selling Association company in America. Inc. 500|5000 is an exclusive list that gives a comprehensive look at the most important segment of the economy—America’s independent entrepreneurs.
This list measures the three year revenue growth of 5,000 companies in the country, the first 500 being in the top ten percent. The 2014 Inc. 500 is the most competitive crop of companies in the list’s history. Jeunesse is currently in the top five percent of rankings in America.

“Jeunesse has been narrowed down as one of the top 500 companies in America—and it is a tremendous milestone to be recognized in this category,” says Co-Founder, Randy Ray, “Our goal has always been to double the company’s annual sales with each coming year—a feat which is almost impossible—but it’s something Jeunesse has achieved since its inception. Now that we’re opening new markets in Russia, Ukraine, and Eastern Europe, I see us exceeding the considerable targets we’ve set for this year.”

Jeunesse has delivered remarkable results. The company closed 2013 with a reported $224 million dollars in sales revenue.* Sales are up 125% year-to-date and over 38,000

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Jeunesse’, Wendy Lewis, Selected As One Most Influential Women In Direct Selling

by Tina Williams • August 20, 2014 • 0 Comments

Wendy Lewis, COO of Jeunesse, was one of 21 women selected as the most influential women in direct-selling by Direct Selling News. DSN shared the news in their latest issue.
It is important to reflect on the past, in order to make the future better. It is especially important now since opportunity for women has become so much more widespread, and the daughters of this generation may struggle to even believe that their great-grandmothers couldn’t vote or have options in the professional world.
It is in celebration of all the women who fight for opportunity—those in the past and those currently fighting—that we bring you this issue. We asked 21 of the most influential executive women in direct selling questions about their specific journeys, their motivations and inspirations, and their preferences for mentoring other women along the way.
The path each woman took to the heights of direct selling corporate management is as unique as the individual. Yet all 21 are inextricably linked by the influence they have on the lives of hundreds of thousands, even millions of women across the globe who work in direct sales to enrich their families, make a difference in their communities and in the lives of others,

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Tupperware Turns To Indonesia

by Tina Williams • July 17, 2014 • 0 Comments

Originally reported by the Wall Street Journal:
Rick Goings, the chairman and chief executive of Tupperware Brands Corp. is spearheading a transformation at the American company known for its colorful food-storage containers.
The company, founded in 1939 by inventor Earl Tupper, is headquartered in Orlando but gets 60% of its revenue from emerging markets. Tupperware expects this percentage to rise to 80% in five years.
Rick Goings, chairman and chief executive officer of Tupperware Brands Corp. Tupperware Brands Corp.
Its largest market is Indonesia, a country where it’s been challenging for many retailers to expand because of poor transportation networks and stiff competition for retail space. Tupperware has found success in the world’s fourth-largest economy because its salespeople sell salad bowls and mini food processors to family and friends at home, often transporting the products by scooter or bus.
Globally, Tupperware’s sales force of 2.9 million is still largely made up of stay-at-home moms who hold Tupperware parties to supplement the family’s income. Yet increasingly, men are also throwing Tupperware parties.
Mr. Goings, 68, talked to The Wall Street Journal about how the 75-year-old company is adapting to a changing business model. Edited excerpts:
WSJ: Do people still have Tupperware parties?
Mr. Goings: Yes. But these kinds of products have been commoditized greatly in

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