Tag Archive for direct selling technology

Abby AI Appoints Shellie Sullivan as Chief Growth Officer Ahead of Market Launch

The behavioral performance platform for direct selling organizations enters go-to-market phase with experienced operator joining the founding team to lead growth strategy, partner relationships, and product development.
Abby AI, a purpose-built behavioral performance platform for the direct selling industry, today announced that Shellie Sullivan has joined the founding team as Chief Growth Officer.
Sullivan will help guide growth strategy, partner relationships, and product development at Abby AI, working alongside the founding team to ensure the platform is designed around the realities of how distributors build businesses today.
Abby AI is being developed specifically for the direct selling industry, with a focus on helping distributors move from intention to action through guided systems, structured momentum, and simplified workflows. Rather than adding more features or content, the platform is designed to reduce overwhelm and help users focus on the few behaviors that actually drive business growth.

“Direct selling is full of passionate entrepreneurs, but many tools in the space have historically focused on activity rather than sustainable behavior,”

said Sullivan.

“What drew me to Abby is the belief that growth doesn’t come from doing more things faster – it comes from helping people build the right habits consistently. That philosophy has the potential to change how technology

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Herbalife Announces Cristiano Ronaldo Invests $7.5 Million in Pro2col Technology

Long-time partner invests in shared vision for personalized health and wellness: Cristiano Ronaldo invests $7.5 million in Pro2col™ Technology, acquires 10% equity stake. 
Los Angeles, CA – Herbalife Ltd. (NYSE: HLF), a premier health and wellness company, community and platform, today announced global sports icon Cristiano Ronaldo acquired a 10% equity interest in HBL Pro2col™ Software, LLC, an indirect wholly-owned subsidiary of Herbalife that holds the Pro2col™ technology.
Pro2col is Herbalife’s next-generation, digital, personalized health and wellness operating system, designed to drive daily engagement, sustainable behavior change, and measurable outcomes through a structured, data-driven approach to wellness.
Ronaldo invested $7.5 million, along with a commitment to provide services and sponsorship rights to Pro2col Software. The investment underscores Ronaldo’s deep personal commitment to health and nutrition. It also reflects his confidence in the future of personalized nutrition and Herbalife’s ambition to make data-driven, personalized wellness accessible to communities globally — combining innovative technology with the power of personal support through its distributor community.
Herbalife Announces Cristiano Ronaldo Invests $7.5 Million in Pro2col™ Technology, Acquires 10% Equity Stake
Herbalife has been Ronaldo’s global nutrition partner since 2013, inspiring better nutrition and performance globally. Herbalife and Ronaldo collaborated on the launch of Herbalife24® CR7 Drive, a sports drink formulated to

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DreamTrips Launches the DreamBuilder App: A Smarter Way to Share and Grow 

Most people don’t struggle in network marketing because they lack ambition. 
They struggle because they lack clarity. 
Network marketing is hard. It has always been hard. Building relationships, following up, staying organized, and duplicating a process require discipline and consistency. No app removes that work. 
What DreamBuilder does is remove confusion. 
And in this industry, confusion is often the real barrier. 
DreamTrips recently launched the DreamBuilder app to simplify the prospecting and team-building process for its Brand Ambassadors. It doesn’t promise overnight success. It creates a clearer path. 
And clarity creates momentum. 
A Clear Path in a Noisy Industry 
One of the biggest challenges in direct selling is fragmentation. Different tools. Different scripts. Different landing pages. Different advice from different leaders. 
That inconsistency creates friction — and friction slows duplication. 
DreamBuilder brings alignment. 
It gives every DreamTrips Brand Ambassador access to the same operating system, the same presentation tools, the same funnels, and the same follow-up structure. Instead of everyone inventing their own method, the field operates from one unified blueprint. 
When alignment increases, duplication improves. 
And duplication is what drives long-term growth. 
Share Without Explaining 
For many new Brand Ambassadors, the hardest part of getting started isn’t belief — it’s explanation. They feel pressure to understand every detail before sharing the opportunity. 
DreamBuilder removes that burden. 
Instead of trying to “sell” or memorize scripts, Brand Ambassadors can send a professional, trackable presentation directly from the app. The system walks

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Exigo Launches New Website and Releases Exigo AI Beta

Dallas, Texas – Exigo, the leading enterprise platform for the direct selling industry, today announced the launch of its redesigned website alongside the beta release of Exigo AI, a new capability designed to help direct selling companies better understand and act on the data already within their Exigo platform.
The new website reflects Exigo’s evolution as both a platform and a company. It places greater emphasis on clarity, product depth, and the realities of supporting large, complex organizations operating across markets and channels. The updated experience is designed to help prospective and existing customers better understand what Exigo does today and how the platform supports their business over time.
Alongside the website launch, Exigo introduced Exigo AI, an embedded large language model that allows organizations to interrogate their Exigo data using natural language. Rather than relying solely on static reports or custom queries, teams can ask questions directly and receive clear, contextual responses grounded in their own operational data.
Exigo AI is designed to help organizations move faster in understanding performance, identifying trends, and answering questions that often require manual analysis or specialized expertise. Early use cases focus on providing leadership, operations, and field support teams with quicker access to insight, without adding new

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ShopIQ Appoints Rodger Smith as President and CEO

Dallas, TX — ShopIQ, a Shopify-integrated commerce platform serving direct selling and community-driven commerce models, announced that Rodger Smith has joined the company as President and CEO.
Smith brings more than two decades of experience at the intersection of direct selling, affiliate marketing, and platform technology. He has built large-scale distributor organizations, advised executive teams across the industry, and led the modernization of commerce platforms used by some of the most recognizable brands in direct selling.
His appointment comes as more direct selling companies explore how to integrate Shopify into their ecommerce operations while addressing the unique structural requirements of the business model.

“I’ve spent most of my career working with direct selling companies that want to grow without losing their identity,”

said Rodger Smith.

“One thing has become unmistakably clear. Shopify is the future of ecommerce. Direct selling companies need a modern, stable foundation so they can stop worrying about infrastructure and focus on delivering great products, empowering their field, and building real trust with customers. The hard part has never been vision. It’s been architecture. That’s why I’m excited about what we’re building at ShopIQ. This intersection is where the future of direct selling will be built, and it’s where I’m spending the next

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BE Opens New Dubai Headquarters as It Marks Seven Years of Growth, Innovation and Community Impact

A futuristic workspace built with intelligent design, AI-powered systems and immersive technology, shaping how BE’s global teams will work, create and collaborate.
 BE (BE Club) has entered its seventh year with a major milestone: the opening of its new global headquarters in Dubai. The organisation’s growth over the last seven years demanded a workspace that reflects its scale, its standards and the way its global teams now operate.

Founded in 2018 by brothers Moyn Islam and Ehsaan Islam, BE has grown from a single idea into a global, tech-powered ecosystem built to make the digital economy accessible to everyone. Through a model that blends technology, education and community support, BE empowers individuals to build skills, share knowledge and earn by promoting digital products in today’s fast-moving economy.

A Headquarters Built for Precision, Speed and Collaboration
BE’s new Dubai headquarters introduces a distinct approach to workspace design, one centred on people, clarity and meaningful use of technology. The environment was built to support a global team operating across multiple time zones, while offering an atmosphere that naturally encourages comfort, creativity and ease of collaboration.

Lighting adapts gradually as you move through the office, acoustics have been engineered to soften ambient noise and nano-technology carpets create a

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