Tag Archive for Direct Selling Secrets

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The Future of Direct Selling: Interview with Stuart Johnson

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For four decades, Stuart Johnson has been the trusted advisor to many of the top CEOs in direct selling, guiding the industry’s biggest companies through shifting trends, economic cycles, and technological revolutions. As the founder and CEO of Direct Selling News (DSN) and the force behind Direct Selling University (DSU), Stuart has helped shape the success of many of the channel’s most influential companies. Now, for the first time ever, he shares on The Direct Approach Podcast what he predicts is coming next.

In this exclusive 100th episode, Stuart reveals:

The biggest shifts re-shaping direct selling and what companies must do to stay competitive.
Why some brands are thriving while others struggle—and the common mistakes leaders are making.
His predictions for the next year and beyond, including changes in social selling, compensation models, and product innovation.
The impact of private equity and why investor-backed companies are facing unexpected challenges.
The industry’s biggest growth opportunity—and why the Hispanic/Latin American markets are key to the future.

Stuart has a distinguished 40-year career mentoring direct selling’s top executives. Now, he’s sharing his insights with you for 2025 and beyond.
If you want to stay ahead of the curve and lead with confidence, this is the episode you can’t afford to

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How To Obtain A Direct Sales License For China

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Obtaining a direct sales license in China involves navigating a comprehensive regulatory framework established to oversee direct selling activities.
It’s important to note that while direct selling is permitted, multi-level marketing (MLM) structures are prohibited in China. The regulations strictly forbid compensation based on the recruitment of new sales people.

Given the complexity of the application process and the stringent regulatory environment, it is advisable to consult with legal experts or professional consultants who specialise in Chinese commercial law to ensure full compliance and to facilitate a successful application.

The key regulations governing this process are the “Regulation on Direct Selling Administration” and the “Regulation on Prohibition of Chuanxiao (Pyramid Selling),” both enacted in 2005. These regulations permit direct selling under stringent conditions to prevent pyramid schemes and ensure market stability.
Eligibility Criteria:
To qualify for a direct sales license, an applicant must meet the following conditions:
Corporate Status: The applicant must be a legally established corporate entity. The applicant for the Direct Sales License has to set-up a FIE (i.e. Foreign Invested Enterprise) in the form of a WFOE, thus it is necessary to get the approval of the MOFCOM for this proposed investment. The investment is going to be approved only if the investor

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Essential Advantages For Direct Sales/MLM Companies To Thrive In Today’s Economy

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White paper by author: Jay Dhaliwal BSc MBA, CEO & Founder The Super Patch Company
Introduction
In today’s competitive and rapidly evolving economy, direct sales and multi-level marketing (MLM) companies must adopt strategic advantages to ensure their sustainability and success. This white paper explores nine critical factors that these companies must integrate into their business models to maintain a competitive edge and thrive in the marketplace.

Protected Intellectual Property on Products and Services

Why It Matters: Protected intellectual property (IP) ensures that a company’s innovative products and services are legally safeguarded from imitation by competitors. This protection is crucial for maintaining a unique market position and preserving the value of the company’s offerings.
Key Benefits:

Market Differentiation: IP protection helps in establishing and maintaining a unique product identity, making it easier to differentiate from competitors.
Revenue Assurance: With IP rights, companies can prevent others from copying or using their innovations, ensuring a steady stream of revenue from their exclusive products.
Investment Security: Investors are more likely to support a company that has protected its IP, as it indicates a lower risk of market erosion due to copycat products.

Unique Product with Controlled Distribution

Why It Matters: A unique product with controlled distribution channels ensures that the company maintains

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LR Health & Beauty Revenue Q3 Up 7.2% To Euro 69.4 Million

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LR Health & Beauty SE, Europe’s leading digital social commerce company in the area of high-quality nutritional supplements and cosmetic products, today published its figures for the third quarter of 2024 and the first nine months of 2024.

Despite the challenging market environment, LR Health & Beauty SE increased sales (revenue from goods sold) by 7.2% to EUR 69.4 million in the third quarter of 2024 (Q3 2023: EUR 64.7 million).

This resulted in sales for the first nine months of 2024 of EUR 212.7 million compared to EUR 205.6 million in the previous year, an increase of 3.4%. The recent market launch of the cosmetic product range LR ZEITGARD Signature and the realignment of the career plan for distributors made a major contribution to sales growth.
On top of that, EBITDA reported increased in the third quarter of 2024 to EUR 7.3 million compared to EUR 7.1 million in the third quarter of the previous year. As a result, EBITDA reported in the first nine months of 2024 totaled EUR 19.0 million compared to EUR 22.4 million in the prior year period.
Normalized EBITDA increased sharply from EUR 7.7 million in the third quarter of the previous year to EUR 8.7 million

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Business For Home Announces An Easy To Use Tool To Generate Network Marketing Press Releases

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Exploring a transformative path, the Businessforhome.org platform unveils its strategic vision. Established in 2007, the Dutch company continues to serve as a pivotal platform for network marketing professionals and Direct Sales companies worldwide.
Business For Home has consistently upheld its commitment to integrity and transparency in reporting, qualities that resonate with its worldwide audience.

By offering a platform that both informs and connects, the company not only supports individual growth but also contributes to the collective advancement of the network marketing community.

The new strategic direction will focus on harnessing technological advancements and expanding its reach, thus providing more comprehensive and timely industry coverage.

This aligns with the company’s dedication to fostering an informed network of professionals who are better equipped to navigate the rapidly evolving business landscape.

A major challenge for both leaders as companies is to produce professional press releases for:

Mile stones achieved by affiliates or the company
(Top) Leaders joining a company
Rank advancements
Opening new markets
Product news
Feature stay-at-home mothers and fathers having great success in the network marketing / MLM / Direct Selling channel.

Currently BusinessForHome.org is developing an easy tool to produce professional press releases for Network Marketing Companies, Network Marketing Professionals and Recommended Distributors.
Co-founders of Business For Home.org. Ted Nuyten and Dini Noorlander

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Zinzino Q3 Revenue Up 22% To Approx. $48 Million Or SEK 532.8 Million

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All below figures in Swedish Kronor:
Revenues in the third quarter of 2024 amounted to SEK 532.8 (436.9) million, corresponding to 22% (25%) growth compared to the corresponding period last year.
In local currencies, revenues increased by 24% compared to the third quarter of the previous year. EBITDA profit amounted to SEK 63.0 (71.2) million and the EBITDA margin was 11.8% (16.3%).
The EBITDA margin was compared to a very strong third quarter last year and the change was mainly due to the marginally weaker gross profit for the quarter because of increased raw material prices and normalized distributor compensation.
In addition, increased sales costs linked to acquisitions and expansion, combined with currency translation effects, had a negative impact of SEK -4.2 (3.9) million on EBITDA for the quarter. During the quarter, the company expanded its establishment in France following strong sales growth linked to the acquisition of assets of Xelliss.
After the end of the quarter, the new product Collagen Boozt was launched as well as the Canary Islands achieved full market status. This put the Islands on an equal footing with mainland Spain and other European markets. Accumulated total revenue for Q1-Q3 amounted to SEK 1,494.3 (1,238.5) million, corresponding to growth of 21% (22%), accumulated EBITDA of SEK 177.8 (169.3) million and an EBITDA margin of

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Mannatech Reports Revenue Of $31.7 Million For Q3 – 2024

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Mannatech, Incorporated (NASDAQ: MTEX), (“Mannatech” or “Company”), global health and wellness company committed to transforming lives to make a better world, today announced financial results for its third quarter of 2024.
Landen Fredrick, President and CEO, noted that,

“Although the third quarter of 2024 provided our highest revenue quarter in 2024, we continued to battle demand weakness in the third quarter across our global operations, with the most significant impact in the Asia/Pacific region due to ongoing economic challenges.
Despite anticipating continued economic difficulties for the rest of 2024, we are committed to increasing our revenue by growing our team of sales associates and expanding our base of preferred customers, all while keeping costs under strict cost controls.”

Third Quarter Highlights
Net sales for the quarter ended September 30, 2024 were $31.7 million, as compared to $32.6 million for the same period in 2023, a decrease of $0.9 million, or 2.5%. On a Constant dollar basis (see Non-GAAP Measures, below) our net sales decreased $0.4 million, or 1.2%, and unfavorable foreign exchange caused a $0.5 million decrease in GAAP net sales as compared to the same period in 2023. The decline in revenues was principally due to slowing demand in Asia due to weakened economic conditions,

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Sven And Audrey Goebel Reach Over 50,000 Customer Subscriptions at Zinzino

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In August 2024, Sven and Audrey Goebel reached 40,000 subscriptions at Zinzino,
3 months later the power couple, leading one of the fastest-growing teams, have once again set a new milestone, breaking the 50,000 customer subscriptions mark in record time.
In an extraordinary achievement that defies typical industry standards, the Goebel team has developed a solid customer base comprised mainly of genuine external subscribers (85%) compared to internal partners. This remarkable feat is the latest success for the couple, who achieved the prestigious President rank within Zinzino just weeks ago.
Sven Goebel said:

“This is a tremendous achievement, and it’s a true team effort. We focus on building strong partnerships and fostering leadership within our team. This strategy allows us to meet ambitious targets and consistently deliver results that benefit every team member.”

As top leaders and ambassadors in Zinzino, the Goebels bring strong dedication and expertise to the company. Their approach has garnered industry-wide attention as a prime example of how effective leadership combined with a laser-sharp strategic approach can propel business growth in record time.
By combining strategic vision with authentic customer engagement, they have achieved the President rank in Zinzino and are well on their way toward even more significant accomplishments.
Audrey Goebel said:

“It’s

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Are Secret MLM Business Development Deals Fraud?

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As Business For Home we are Hard-Core Network Marketing Activists, and we believe in this industry, because of the many benefits. Personal development, the opportunity for many people to earn additional income, fun, and the list goes on and on.
The world of Network Marketing has unfortunately a controversial side, “Secret Business Development deals”,  in most cases offered by desperate weak companies.
It hurts the entire profession
This are deals for “Top Leaders” to come over to a Network Marketing Company and are not disclosed to the other distributors. They are not available for a “newbie” or a hard working stay-at-home mother or father.
A great opportunity does not need Business Development Deals….
The deal offered can have components as:

“Bridge money” a fixed amount of $xxxxxx  per month for a certain period.
Placing an existing downline under a “Top Leader”.
Soften the compensation plan, so that a person always qualify.
Additional benefits, such as “3%” extra over your total group revenue.

The MLM attorney Kevin Thompson stated about Secret Business Development Deals:

“People can mince words and say it’s not “fraud.” The word “fraud” carries with it criminal connotations. At BEST, it’s deceptive. The plan is marketed in a certain way and it’s implemented in another.
It’s clear-cut consumer

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Modere’s Global Leaders Team Heading by Michèlle Groote is Expanding Fast

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Two years ago, Michèlle Groote, Top Network Marketing Leader From The Netherlands had a clear goal when she founded the Global Leaders Team.
She wanted to create a team where everyone wins, not just those at the top. For Michelle, it was essential to build a community where everyone feels safe, valued, and supported. A place where every leader – from newcomers to experienced entrepreneurs – has the chance to grow and achieve success.
With this vision in mind, Michelle has shaped the Global Leaders team into what it is today: a thriving community of entrepreneurs who support, motivate, and win together.
Michèlle Groote said:

“We are incredibly proud to announce that several powerful new leaders have recently joined our Global Leaders team at Modere. Monder van der Ploeg, Ron van Dijkum, and Nastassja Grundlingh are some of the top names from the Netherlands, bringing their experience, energy, and vision to further strengthen our team.
Monder and Ron have years of experience in this industry and have already built highly successful teams. Their leadership and expertise are invaluable as they continue to inspire and support others in achieving their own success.

Nastassja Grundlingh, although relatively new to the industry, has quickly proven herself to be

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