Tag Archive for Direct Selling Leadership

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Partner.Co Expands Asia Strategy With New Leadership

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As Partner.Co’s momentum across Asia rises, so does their commitment to sharpen strategy, deepen leadership focus and invest in long-term growth across one of our most dynamic regions.
They are excited to announce some changes to the Asia leadership team that reinforce their commitment to the region and sharpen its regional growth strategy.
New Leadership in Greater China:
 
DAVID MCMANUS
Partner.Co is thrilled to welcome David McManus to the Partner.Co leadership team as Area President of Greater China!

David brings more than 30 years of direct selling leadership experience — working for some of the industry’s largest companies — and a proven record of building and scaling international markets.
He has served on the Board of the Direct Selling Association of Australia and chaired various sub-committees. 
David used his business skills to establish and manage dozens of international markets, including China, where he has run a manufacturing plant and secured the required licenses for direct-selling operations.
This experience makes him uniquely positioned to support Brand Partners across Greater China while advancing Partner.Co’s mission and market strategy.

“David is a seasoned leader with deep operational expertise across Greater China and a people-first mindset. His strategic vision, combined with his passion for empowering entrepreneurs, makes him the ideal

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From Wishing to Winning: How Standards Build Real Success in Network Marketing

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By Bob Snyder
In the recent article Why Standards Matter More Than Goals, we explored how goals often fail while standards transform performance. The numbers don’t lie: 80% of resolutions are abandoned within a month.
Why? Because goals are built on hope, while standards are built on habits. Nowhere is this difference more obvious and more important than in network marketing.
This business doesn’t reward wishes. It rewards consistency. Leaders don’t succeed because they set bigger goals. They succeed because they install non-negotiable standards into their daily rhythm.
This article will break down:

Why most network marketers stay stuck in “goal mode”
How to install daily, weekly, and monthly performance standards
Which standards drive retail success and team duplication

Let’s bridge the gap between knowing what to do and actually doing it.
Why “Goal Mode” Keeps Network Marketers Stuck
In network marketing, goals sound like this:

“I want to make $10K a month.”
“I’m going to recruit 10 new people this month.”
“I want to rank up before convention.”

These are exciting intentions. But unless they’re tied to daily action standards, they collapse. Why?
Because goals are externally motivated.
They rely on emotion, timing, or momentum, none of which you control.
Standards are internally motivated.
They’re the behaviors you commit to, whether you feel like it or not.
In this

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Jessica Ellerman Reignites Anovité – The Colostrum Company – With Vision, Results, and Heart

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When Jessica Ellerman first stepped into Anovité, she felt something she hadn’t felt in more than fifteen years in the network marketing industry: peace. A company grounded in family, integrity, and science — not chaos & noise. She had only just begun to plant her roots when life shattered beneath her. Her husband, Eric, passed suddenly, and everything she thought she was building came to a complete stop.
But Anovité didn’t flinch.
They didn’t push. They didn’t pressure. They didn’t disappear. Instead, they stood beside her — quietly, compassionately — giving her the space to grieve, to fall apart, and to find her footing again. In an industry where production often determines worth, Anovité showed up like family, proving they cared more about who she was than what she could do.

“I had just gotten started here when tragedy hit,”

Ellerman shares.

“And instead of losing my footing, I found my foundation. That kind of loyalty doesn’t just change your career — it changes your heart.”

Returning to lead wasn’t a comeback. It was a calling.
Now serving as Director of Sales and Marketing, Ellerman is stepping fully into her role — bringing both heart and results. Her first major initiative, Black Friday 2025, tripled Anovité’s sales compared to the previous year, directly

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THREE: Our Commitment to Direct Selling

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By Daniel Picou, CEO of THREE International
What our long-term vision means for Brand Ambassadors.
The Direct Selling Landscape Is Changing. Industries evolve—and direct selling is no exception. Over the past several years, we’ve witnessed significant shifts across the channel, some of which have challenged the foundation that makes this industry so powerful.
We’ve seen what can happen when individuals or organizations without a true passion for direct selling step into leadership roles. In some cases, private equity or venture capital firms enter with a short-term mindset, focused more on rapid returns than long-term sustainability.
When decision-makers lack a deep understanding of the industry, they often lose sight of what truly matters: the field leadership and the customer.
Without a long-term vision rooted in relationships, integrity, and trust, even the strongest companies can struggle. Now more than ever, it is critical for leaders in this industry to understand who their customers are, understand  their leadership’s needs, and make decisions with the future in mind.
THREE’s Stand: Reaffirming Our Commitment
At THREE International, we want to be clear: we are committed to the direct selling channel. We believe it is the most powerful and effective way to share life-changing, science-backed products with people around the world. More than

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IT WORKS!® Names Conrad Smith Vice President of Customer to Drive Global Growth

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IT WORKS!®, a global leader in lifestyle and wellness products, has appointed Conrad Smith as Vice President of Customer. An award-winning sales and marketing executive with extensive experience in CPG, SaaS, and direct selling, Smith brings a proven track record in customer acquisition, retention, and engagement.
With a background in international law, Smith has been recognized for successfully introducing American products to global markets. His leadership philosophy centers on transparency, consistent communication, and a customer-first approach.
This appointment is part of IT WORKS!’s broader strategy to elevate the customer experience through innovative products, intuitive field tools, and accelerated expansion into new markets and demographics.

“Conrad’s expertise and leadership will be invaluable as we strengthen customer relationships and deliver greater value through technology, communication, and systems,”

said Peter Griscom, President and COO of IT WORKS!.

“Our goal is to make IT WORKS! the most accessible and rewarding platform for networkers to build their businesses.”

IT WORKS! remains committed to supporting its distributor base while attracting top industry talent and creating opportunities for the next generation of direct selling leaders.
About IT WORKS!
IT WORKS! is a global leader in lifestyle and wellness products, dedicated to helping people live their best lives through innovative solutions that support health, beauty,

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Esther Wildenberg Reignites Momentum and Growth of APLGO

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We are thrilled to officially welcome Consultant Esther Wildenberg to the APLGO corporate team as our new Sales and Leadership Coach—and to celebrate the incredible momentum she has already created in just three short months!
Esther brings decades of high-level experience in sales, leadership, and business development across small business, enterprise, and network marketing. Since joining the APLGO family, she has brought a powerful new energy to the field—especially in the United States and Canada, where her influence has sparked excitement, unity, and rapid growth.
In just 90 days, Esther has partnered with our top field leaders to implement dynamic strategies focused on Revenue, Recruiting, Rank, and Retention. Her structured coaching, inspiring challenges, and hands-on guidance have fired up leaders across North America and are helping Associates elevate their performance, mindset, and business results.
Her leadership took center stage during our unforgettable 5-Year Anniversary Celebration in Scottsdale, Arizona, which served as a catalyst for even more growth. The event reignited the community’s sense of purpose and possibility—and left everyone asking, What’s next?
And the answer? So much more.
Esther’s impact is just beginning. She’s brought clarity, focus, and belief—and it’s transforming the culture and growth trajectory of APLGO in real time. The momentum is rising, and the results speak for themselves.
APLGO is more than a business—it’s a movement.

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