Tag Archive for Direct Selling Leadership

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LivePURE Celebrates Leader-Sponsored Events and Reaffirms Commitment to Network Marketing

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PLANO, Texas — LivePURE, a Texas-based network marketing and whole health company, recently celebrated two national events designed, promoted, and led by two of the company’s top field leaders.
Founder and CEO Dae Geun Jung, President Rick Redford, and members of the corporate team were in attendance.
The agendas for both events included leadership training, success stories from field leaders, and discussions about LivePURE’s vision for continued growth.
At both events, field leaders Jared Burnett and Rachel Garcia underscored their confidence in LivePURE’s momentum and long-term vision for brand partners.

Rachel Garcia shared,

“I am beyond proud to be a part of this company, not only because of the lives we have changed over the last 18 years, but because our owner has made it clear that our brand partners are safe building their family’s legacy income here,”

Jared Burnett added,

“Heather and I have never been more excited about the future of LivePURE. 2026 is already proving to be a major growth year for us. The foundation has been set, and people are responding to the unique message of Whole Health: Health, Strength, Confidence, and Fulfillment. The world is hungry for a community like this, and we are on a mission to help as many people

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The Leadership Reset at Anovité: Why Veteran Network Marketers Are Choosing Stability Over Flash

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Interview with Jessica Ellerman, Director of Sales and Marketing, Anovité
For years, the network marketing industry has experienced cycles of rapid launches, explosive early growth, and just as quickly, instability. But a growing number of experienced leaders are now looking for something different: operational strength, long-term product credibility, and infrastructure that supports sustainable global expansion.
At Anovite, that shift appears to be gaining momentum.
Jessica Ellerman, a veteran field leader with decades of experience building teams and scaling organizations, recently stepped into the role of Director of Sales and Marketing for the company. Her focus is clear: build a leadership culture rooted in stability, duplication, and long-term growth.

“We’re seeing something interesting happen across the industry,”

Ellerman explains.

“Veteran builders are no longer chasing hype. They’re looking for companies that have actually spent the time building the right foundation.”

According to Ellerman, Anovite’s trajectory is the result of eight years of deliberate infrastructure building, including manufacturing partnerships, operational systems, product research, and compliance alignment.

“Growth is exciting,”

she says.

“But sustainable growth only happens when the foundation is strong enough to support it.”

That foundation includes a vertically aligned manufacturing relationship with Immune Tree, Anovité’s NSP GMP certification, and a product line built around biologically active bovine

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Partner.Co Leader Harumi Saito Achieves Chairperson 5 Milestone

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After more than two decades in the direct selling industry, Harumi Saito has reached another significant milestone — advancing to the prestigious rank of Chairperson 5 with Partner.Co.
Saito’s journey reflects the evolution of both the industry and her own leadership approach. Over the past 20 years, she has built and guided a thriving organization while adapting to changing markets and business models. According to Saito, the latest advancement came after a renewed sense of momentum within her team.

“The atmosphere came back to life, and that’s what has made me happiest,”

she said.

“It genuinely feels good to say, ‘I’m so glad we went for it.’”

Along the way, Saito credits not only her team but Partner.Co as a whole for helping her get here.

“What helped me overcome any difficulties was refusing to leave questions unanswered,”

she explained.

“I consistently checked in with the staff, called many times and kept working to deepen my understanding of how to be successful and build my business.”

Reflecting on her journey thus far, Saito said that if she had to do it all over again, she would focus on team building and team goal-setting sooner. 

“If I could start over, I would focus sooner on building a

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Beneve Prioritizes Field Investment With Coaching Infrastructure

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In a network marketing environment marked by compressed distributor lifecycles and evolving skill demands, Beneve has embedded professional coaching directly into its field development model. Rather than positioning training as a supplementary resource, the company structures ongoing mentorship as part of its operational framework for influencers.
This orientation reflects broader sector dynamics. Experienced builders increasingly evaluate leadership systems, skill standardization, and long-term development support alongside product and compensation design. Beneve’s Success Coaches program formalizes access to seasoned trainers as a standing component of the influencer experience.
Leadership Depth Anchored by Field Experience
The program is led in part by Marc Accetta, whose background spans more than three decades in direct selling, sales psychology, and leadership training. Accetta has trained hundreds of thousands of distributors globally and has reached top field ranks within multiple network marketing organizations.  Many top earners within the industry know Accetta’s exemplary success record well; as his field development training has driven multiple companies to reach significant sales milestones, including one company all the way to the #1 position on the Inc 500 Fastest Growing Companies list! His experience includes developing scalable team-building systems and mentoring leaders across international markets.
Within Beneve’s structure, Accetta focuses on leadership architecture, duplication mechanics, and

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LifeWave Promotes Janine Weber to Regional President, North America

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LifeWave is thrilled to announce the promotion of Janine Weber to Regional President, North America.
Weber previously served as Regional Vice President of Sales, North America, where she delivered “sharp strategic insight, authentic partnership and an unwavering dedication to strengthening cross-functional alignment” with field leaders.
LifeWave stated that Weber’s work drove meaningful progress across its regional initiatives and global programs, particularly in events and recognition, and has earned the trust and respect of both internal teams and salesforce leaders.

“We are fortunate to have Janine Weber leading LifeWave North America into its next chapter,”

said Meredith Berkich.

“I’m confident that with her leadership, the future of North America will be filled with growth, alignment and even greater momentum.”

SOURCE: Lifewave
About LifeWave, Inc.
LifeWave, Inc., headquartered in Draper, Utah, is a global wellness and technology company dedicated to helping people live happier, healthier, and more energetic lives through innovative life technology products. With millions of customers worldwide, LifeWave continues to pioneer advancements in wellness technology and human performance.
For more information, visit: www.lifewave.com
The post LifeWave Promotes Janine Weber to Regional President, North America appeared first on Direct Selling Facts, Figures and News.

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inCruises Co-Founder and CEO Receives Honorary Award for Humanitarian Support

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inGroup CEO Recognized for Extraordinary Humanitarian Leadership and Ongoing Support of Ukrainian Children
Guaynabo, Puerto Rico – inGroup International proudly announces that its Co-Founder and CEO, Michael Hutchison, has been awarded the Honorary Award of the Kyiv Chamber of Commerce and Industry in recognition of his significant personal contributions to charitable initiatives and his active, sustained cooperation with the Chamber during one of Ukraine’s most challenging periods.
The honor, the highest granted to foreign nationals, acknowledges Michael’s unwavering support for Ukraine, Ukrainian inCruises Partners and Members, and the charitable foundation Stand with Ukraine, established under the Chamber of Commerce and Industry of Ukraine. The foundation provides critical psychological and physical rehabilitation services for children affected by the ongoing war.

“On behalf of the Ukrainian Chamber of Commerce and Industry, the leadership of the Stand with Ukraine Charitable Foundation, and our friends in Ukraine, we would like to thank Michael for his continued support and humanitarian efforts over the last few years,”

said Valeriy Korol Vice President for International Relations of the Ukrainian Chamber of Commerce and Industry.

“His assistance has directly helped more than 800 Ukrainian children who have been deeply affected by the war. Together with the families of these children, we recognize Michael’s civic commitment

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Sunrider Announces Executive Promotions to Strengthen Global Operations

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Sunrider® International has announced the promotion of two senior leaders as part of a strategic reorganization designed to strengthen regional leadership, optimize resource allocation, and support long-term growth globally. The announcement was made in mid-January by Sunny Beutler, Chief Executive Officer of Sunrider International.
Saeheon Kim has been promoted to Vice President of Operations, North America, Korea, and the EMEA Region (Europe, Middle East, and Africa), which together include the United States, Canada, Europe, Israel, Hungary, and Korea offices.
Karen Cornejo has been promoted to Vice President of Operations, SEA Pacific Region (Southeast Asia–Pacific), which includes Singapore, Malaysia, Thailand, the Philippines, Indonesia, India, Australia, Hong Kong, and Taiwan.

“Both Saeheon and Karen are exceptional leaders with a deep understanding of our business, our markets, and our Independent Business Owners (IBOs),”

said Sunny Beutler.

“These promotions reflect our confidence in their ability to lead with clarity, strengthen operational excellence, and support future scalability, as Sunrider continues to evolve globally.”

Saeheon Kim: Vice President of Operations, North America, Korea, and EMEA Region
Saeheon Kim
Saeheon Kim brings decades of global leadership experience across Asia, Europe, and North America, with an extensive background in the direct selling industry. Throughout his career, he has demonstrated a consistent ability to empower diverse

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dōTERRA Announces David Stirling’s Return as Chief Executive Officer

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Pleasant Grove, Utah — dōTERRA International, the global leader in essential oils and natural wellness, announced that company founder David Stirling has officially returned to his role as Chief Executive Officer, effective immediately.
Stirling previously stepped away from the CEO position in 2022 to serve a mission for The Church of Jesus Christ of Latter-day Saints in Armenia and Georgia. During his three-year absence, he remained closely connected to dōTERRA as a member of the board of directors.
Since returning last summer, Stirling has reconnected with teams across the organization, reinforcing his deep commitment to the company’s mission, people, and purpose.

“I’m incredibly grateful for the dedication, care, and commitment our teams and Wellness Advocates bring to dōTERRA each day,”

said Stirling.

“Being back with this community has only strengthened my passion for what we’re building together. I’m excited to be fully immersed once again as we continue our cause of helping the world to heal.”

Stirling succeeds Kirk Jowers, who served as CEO during a pivotal period for the company. Under Jowers’ leadership, dōTERRA made meaningful progress navigating a challenging global economy and direct sales landscape. Jowers and his wife, Kristen, have served dōTERRA in various leadership roles for 11 years, leaving a lasting impact through their integrity, steady leadership, and heartfelt service

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LifeVantage Announces Planned Retirement of Steve Fife and CEO Succession Plan

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Salt Lake City, Utah – LifeVantage Corporation® (Nasdaq: LFVN), a leading health and wellness company with products designed to activate optimal health at the cellular level, today announced that after nine years at LifeVantage, Steve Fife, President, Chief Executive Officer and a member of the Board of Directors (the “Board”), has decided to retire in April 2026.
Fife will continue in his role as President and Chief Executive Officer during the transition period to ensure business continuity through his retirement date. The Board is conducting an extensive executive search and anticipates announcing the new CEO in the coming months.

“To ensure continuity and position LifeVantage for continued success, the Board has been carrying out comprehensive succession planning for Steve’s eventual retirement,”

said Raymond Greer, Chairman of the Board of LifeVantage.

“This well-planned transition ensures continuity and positions LifeVantage for continued success. Steve has been an exceptional leader whose strategic insights and focus on operational excellence have been pivotal in transforming the Company’s business and driving growth across multiple dimensions. His commitment to our consultants, customers, employees and shareholders has created a strong foundation for future growth. While we will miss his leadership, we respect his decision to retire and are grateful for his many contributions to LifeVantage.”
“Leading LifeVantage has been one of the

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Partner.Co Expands Asia Strategy With New Leadership

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As Partner.Co’s momentum across Asia rises, so does their commitment to sharpen strategy, deepen leadership focus and invest in long-term growth across one of our most dynamic regions.
They are excited to announce some changes to the Asia leadership team that reinforce their commitment to the region and sharpen its regional growth strategy.
New Leadership in Greater China:
 
DAVID MCMANUS
Partner.Co is thrilled to welcome David McManus to the Partner.Co leadership team as Area President of Greater China!

David brings more than 30 years of direct selling leadership experience — working for some of the industry’s largest companies — and a proven record of building and scaling international markets.
He has served on the Board of the Direct Selling Association of Australia and chaired various sub-committees. 
David used his business skills to establish and manage dozens of international markets, including China, where he has run a manufacturing plant and secured the required licenses for direct-selling operations.
This experience makes him uniquely positioned to support Brand Partners across Greater China while advancing Partner.Co’s mission and market strategy.

“David is a seasoned leader with deep operational expertise across Greater China and a people-first mindset. His strategic vision, combined with his passion for empowering entrepreneurs, makes him the ideal

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