Industry strategist Donna Valdes has officially aligned with MWR Life as the global travel membership company gains attention during its expanding United States growth phase.
After years of working behind the scenes helping network marketing leaders and companies modernize branding, training, and customer acquisition strategies, industry strategist Donna Valdes believed her days of actively building in the field were largely behind her.
For the past several years, Valdes has focused on consulting and strategy, helping leaders adapt to the evolving landscape of modern network marketing, where personal branding, digital systems, and customer acquisition now play a critical role in long-term growth.
But recently, something caught her attention.
As conversations began circulating about the momentum building around MWR Life, a global travel membership company approaching a decade in operation, Valdes decided to take a closer look.
MWR Life has generated more than $100 million in global sales while building strong momentum in several international markets. Now, as the company expands throughout the United States, experienced leaders within the profession are watching the company’s growth with curiosity.
Valdes included.
Before forming any opinion, she approached the opportunity the same way she encourages others to evaluate any business platform: test the product personally and study the leadership behind it.
After booking
Tag Archive for Direct Selling Interviews
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DSA CEO Dave Grimaldi Interviewed Live by ANMP Board Members
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This live interview spotlights an open‑door, compliance‑first agenda and a national call to action for direct selling and network marketing professionals across the United States.
A recent episode of the Legacy Leadership Show, which was also broadcast live to members of the Association of Network Marketing Professionals (ANMP), featured key conversations with special guest Dave Grimaldi, CEO of the Direct Selling Association (DSA) and several ANMP Board members, as he outlined a clear, field‑powered plan to defend and advance the direct selling channel across the United States.
This special interview was hosted by Tom Chenault, ANMP Fundraising & Membership Co-Chair and host of the Legacy Leadership Show; together with special guest hosts Lisa Grossmann, ANMP Communications & Media Co-Chair; and Donna Johnson, ANMP Ethics & Standards Committee Chair. This remarkable live virtual event was another major step toward greater collaboration between the DSA (for companies and corporate executives) and organizations serving field leaders, such as the nonprofit trade association ANMP, and its educational conferences.
Watch live interview with DSA CEO Dave Grimaldi and ANMP Board Members Donna Johnson, Lisa Grossmann and Tom Chenault (host)
In this landmark interview, Dave Grimaldi emphasized that the DSA’s mission is to keep pathways to entrepreneurship open while raising
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First Time Ever: ANMP Board Members Interview DSA CEO Dave Grimaldi on Legacy Leadership Show
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In a powerful collaboration of leadership and insight, veterans of the network marketing industry — Lisa Grossmann and Donna Johnson — will interview the new CEO of the Direct Selling Association (DSA) in a special “Network Marketing State of the Union” discussion hosted and moderated by Tom Chenault of The Legacy Leadership Show.
This landmark event represents a first-of-its-kind direct conversation with Board Members of the Association of Network Marketing Professionals (ANMP) and the Direct Selling Association (DSA) — top field leaders and the industry’s leading organization in one live conversation about the profession’s present and future.
Event Details
Date: Tuesday, October 28thTime: 3:05pm Mountain Daylight TimeWhere: Broadcast live on the ANMP 2025 Facebook GroupModerator: Tom Chenault, Host of The Legacy Leadership Show
A Conversation That Matters
Dave Grimaldi, known for his direct, hands-on approach and strategic mindset, is setting a new tone and standard for progress and collaboration within the profession. As DSA’s CEO, Grimaldi is recognized for his policy expertise, advocacy background, and energetic leadership style.
It is especially refreshing to know that Dave actually supplemented his income in college by building a network marketing business of his own! His firsthand experiences and desire to advocate for the entire industry – including the field
Hot Business News Today
First Time Ever: ANMP Board Members Interview DSA CEO Dave Grimaldi on Legacy Leadership Show
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In a powerful collaboration of leadership and insight, veterans of the network marketing industry — Lisa Grossmann and Donna Johnson — will interview the new CEO of the Direct Selling Association (DSA) in a special “Network Marketing State of the Union” discussion hosted and moderated by Tom Chenault of The Legacy Leadership Show.
This landmark event represents a first-of-its-kind direct conversation with Board Members of the Association of Network Marketing Professionals (ANMP) and the Direct Selling Association (DSA) — top field leaders and the industry’s leading organization in one live conversation about the profession’s present and future.
Event Details
Date: Tuesday, October 28thTime: 3:05pm Mountain Daylight TimeWhere: Broadcast live on the ANMP 2025 Facebook GroupModerator: Tom Chenault, Host of The Legacy Leadership Show
A Conversation That Matters
Dave Grimaldi, known for his direct, hands-on approach and strategic mindset, is setting a new tone and standard for progress and collaboration within the profession. As DSA’s CEO, Grimaldi is recognized for his policy expertise, advocacy background, and energetic leadership style.
It is especially refreshing to know that Dave actually supplemented his income in college by building a network marketing business of his own! His firsthand experiences and desire to advocate for the entire industry – including the field
Hot Business News Today
DSN Launches a New Podcast that’s Built to Last!
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Hosted by Rob Sperry, the podcast gives leading direct selling companies a powerful platform to share their stories.
Direct Selling News (DSN) provides value to direct selling executives through reputable, trustworthy journalism. Their mission is to share positive stories of companies building the right way, offering a direct counterpoint to the negative noise the industry receives. With that in mind, DSN announces the launch of their newest podcast, Built to Last, hosted by Rob Sperry.
Built to Last expands the DSN brand by actively engaging directly with the channel’s leading companies and inviting them to share their stories on the pod. It’s a unique opportunity for companies to engage with a credible third-party podcast that highlights the direct selling companies creating real impact through their vision, innovation and staying power.
The journalistic approach offers prospective distributors and customers a trusted, in-depth look at what makes featured companies stand out. Designed to be shared by corporate and field associates as a belief-building resource, each episode positions a featured company as trustworthy, future-focused and backed by the authority, reputation and objectivity of DSN.
Built to Last is a fresh, modern re-imagining of old-school third-party magazines like SUCCESS from Home. It allows companies to share their origin
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A Call to Action From the CEO of the Direct Selling Association
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OPINION | By Dave Grimaldi, CEO, Direct Selling Association
Delaware’s Direct Sellers Deserve Better
Delaware House Bill 162 unsurprisingly passed the House last week—but the real fight lies ahead in the Senate. As it moves forward, it’s vital that lawmakers hear directly from those who stand to lose the most: Delaware’s direct sellers.
That’s why I’m calling on every direct selling company with a presence in the state to act now: identify and prepare your Delaware-based sellers. We need their voices—in Dover, in their communities, and in their legislators’ inboxes.
Every company can engage:
Send the campaign link—WeAreDirectSelling.com/Delaware—to your Delaware-based field members so they can send letters to state senators with just one click. Just as importantly, encourage them to involve their families, neighbors, business contacts, and local organizations. This multiplier effect is everything.
Internally gather and prepare data on your Delaware-based distributors so that, when a coordinated in-person day of action is announced, your company is ready to support participation and ensure a strong presence at Legislative Hall.
Nominate a top Delaware distributor to serve as a visible voice in this fight. These individuals can input their information directly on the campaign site and may be called upon for future testimony, outreach, or events.
Any of these actions will help
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Donna Johnson Celebrates 38-Year Milestone With Arbonne
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Industry Legend Reflects on Legacy, Leadership, and Faith
On June 18th, 2025, Donna Johnson—a trailblazing icon in the network marketing profession—recently celebrated the anniversary of an extraordinary 38-year journey with global wellness and skincare giant Arbonne.
Widely admired as a mentor, author, and faith-driven leader, Johnson’s career continues to inspire countless professionals around the world.
With four decades of consistent leadership, team-building, growth and impact, Donna Johnson has built one of the most enduring organizations in the industry.
Donna’s inspiring post commemorating the occasion, shared with cherished photos from events over the years, drew an outpouring of love and admiration—with many heartfelt congratulations from peers, friends, mentees and industry leaders from around the world, and echoed in a post by her husband Thomas Tidlund, who is also a renowned network marketing professional.
“I am so grateful for this journey,”
Donna shared.
“It’s been 38 years of personal growth, mentorship, resilience, and staying true to my mission. My story is not typical, but it’s a testament to what’s possible.”
Johnson’s influence extends far beyond rank or income.
As a longtime Board Member and current Chair of the Ethics Committee for the Association of Network Marketing Professionals (ANMP), Donna is also recognized for her tireless efforts to elevate and unify
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PM International’s Rolf Sorg Shares Remarkable 28% Growth
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28% Organic Sales Growth in First Five Months of 2025
PM International, a champion of the global nutritional supplements industry with over $3.2 billion in 2024 revenues, and fully committed to the direct sales business model, announced this week another impressive achievement:
A remarkable 28% organic sales growth worldwide for the first five months of 2025 compared to the same period in the previous year.
Rolf Sorg, Founder and CEO of PM International, expressed his enthusiasm about the company’s outstanding performance and his appreciation for all the Team Partners who helped make this happen in his recent Facebook post:
“I’m super excited to share that we achieved an incredible 28% organic sales growth worldwide in the first five months of 2025 compared to the previous year, so far.
Thank you to all our Team Partners for your strong performance and dedication. You can be proud of yourselves!”
This significant milestone underscores the company’s ongoing commitment to innovation, quality products, and the empowerment of its global distributor base.
PM International continues to build on its robust growth trajectory, driven by dedicated Team Partners worldwide whose combined efforts contribute significantly to the company’s global success.
About PM-International
PM-International AG develops and sells high-quality and largely patented products for health, fitness
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PM-International’s Rolf Sorg on Cover of Forbes: “From Schengen to the World”
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PM-International and its founder Rolf Sorg have once again drawn global attention — this time from Forbes Magazine Luxembourg, which recently published a full-length cover feature: “From Schengen to the World: Rolf Sorg And The Rise of PM-International.”
The article chronicles how a bold vision born in the 1990s has become one of the most successful direct selling companies in the world — with $3.25 billion in revenue in 2024, over 30 years of consecutive growth, operations across 40 countries and 6 continents, and a clear path to $5 billion in sales by 2025.
“We’re not just building a business,”
Sorg says in the interview.
“We’re building a legacy that improves lives.”
Forbes unveils cover featuring Rolf Sorg (Photo ©Nader-Ghavami for Forbes Luxembourg)
View related article: Forbes Unveils Cover Featuring Rolf Sorg
A Legacy Built in Luxembourg
PM-International is headquartered in Schengen, Luxembourg, a strategic choice both logistically and symbolically. In the article, Sorg calls the move “strategic and emotional”, crediting the country’s central location, infrastructure, and political neutrality as key to the company’s global growth.
Forbes highlights how the company — now with hubs in Germany, the U.S., Singapore, and China — has scaled efficiently while remaining debt-free, privately held, and deeply family-led.
Rolf Sorg, Founder and CEO
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The 3rd Language
by Team Business For Home HQ • • 0 Comments
OPINION | By Ryan D. Chamberlin, Member of the Florida House of Representatives and 30-Year Direct Sales Industry Veteran
Protecting Our Future. Protecting Our Industry.
If you were fortunate enough to be a part of the Direct Sales industry 30 years ago and you are still here today, it is for one simple reason:You caught a vision, and you’re still holding onto it.
That vision, however, for most, has been blurred through recent trends. There has even been a question sometimes of whether the industry would survive.
It is my belief that it will — and that it can be bigger than ever.
In order to do so, however, this generation of companies will have to embrace what I call “The 3 Languages.”
Language 1: Field Language
The first is the common language known as “Field Language.”
This is the language of leadership, recognition, community — and how it is projected properly from a field leader’s perspective. Anyone that has built large organic teams for a long period knows exactly what I’m talking about.
For over two decades I had the opportunity to build and sustain large organizations within our industry, and I’m here to tell you that this is a language that most owners get frustrated with —