With 15 more years of breakthrough research on cellular wellness, this updated edition of the New York Times bestselling book from Nu Skin’s Dr. Joseph Chang reveals the latest science behind measurable biology and evidence-based longevity.
Provo, Utah – Nu Skin Enterprises Inc. (NYSE: NUS) recently announced the relaunch of “The Aging Myth: Unlocking the Mysteries of Looking and Feeling Young,” the updated edition of the bestselling book from Dr. Joseph Chang, chair of Nu Skin’s Scientific Advisory Board.
The relaunch marks a significant milestone in the evolution of evidence-based beauty and wellness, bringing together decades of research that underpin Nu Skin’s science-led innovations — from ageLOC® technology to the company’s intelligent beauty and wellness platform centered on Prysm iO™.
Originally published in 2011, “The Aging Myth” challenged conventional wisdom by proving that aging isn’t about genetic destiny, but about how our genes function. It helps readers understand the science behind their healthspan, or the number of healthy years they live. As people live longer, the concept of wellness is becoming focused on the quality of health during those years. The book quickly became a hit, reaching #2 on The New York Times Best Seller List in its first week and securing the #1
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Growing With Intention: How the THREE Farm, a Medicinal Plant Research Institute, Sets a New Standard
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Growth in the direct selling industry is often defined by new markets, new products, and rapid expansion. THREE International has chosen a different path: one centered on intention, scientific foundation, and long-term credibility.
The THREE Farm, a dedicated medicinal plant research institute, is a clear expression of how the company is growing—and why that growth matters to its global community.
The THREE Farm is not a manufacturing facility. It is an agricultural reserve designed exclusively for research, exploration, and innovation.
Its purpose is to study medicinal plants in their natural environment and better understand the phytonutrients and health-promoting molecules they contain, as well as how those compounds can be made more bioavailable within nutritional formulations.
Why a Research Farm Matters
As wellness consumers become more educated, expectations have changed. People want products that are not only effective, but science-backed and thoughtfully developed. The THREE Farm allows the company to study plants at the source—how they grow, how their nutrient profiles are influenced by the environment, and how their beneficial compounds can be best utilized.
This research-first approach strengthens THREE’s ability to innovate responsibly. By examining phytonutrients and bioavailability at an early stage, the company can make more informed decisions when developing new products or refining existing ones.
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Rockit Gig’s Founder Joins Velovita
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Robert Oblon, Founder and CEO of Rockit Gig, which houses Nucleogenex®, Red Coffee and Curbix Weight Loss companies, has also become the Chief Marketing Officer of Velovita® Inc., based in Miami.
“There are few times in the last 20 years of owning and operating network marketing companies that I have had this much confidence in who we’re aligning with. Kosta’s own vision of the future of our profession is so synergistic that I only wonder why we didn’t get together sooner. I’m in extreme gratitude for someone of his caliber and experience to support and embrace the ideas and concepts in my head,”
said Oblon.
Rockit Gig was created and launched in January in the US market as Oblon’s next level concept of network marketing, moving away from the more traditional MLM compensation model to focus more on the sales and distribution of their products, while still allowing for team overrides and benefits.
The appointment of Mr. Oblon to Velovita’s corporate roster marks a monumental milestone, sparking a new era of rapid growth and innovation around the world. His unparalleled vision and expertise in marketing, modernization, and leadership is poised to fuel Velovita’s global expansion and reinforce its dedication to cutting-edge innovation, empowerment, and