Company Sustains Strong Momentum Heading Into 2026 with Record-Breaking Year in 2025
Mississauga, Ontario – Primerica Canada is celebrating 40 years of supporting families with financial services. Since its founding in 1986, Primerica Canada has grown from a small start-up operation into a leading provider of financial products and services to middle-income families throughout Canada.
“Over the past 40 years, we have had a strong track record of success that continued with a record-breaking 2025,”
said John Adams, CEO of Primerica Canada.
“In 2025, Primerica Canada grew its licensed sales force to over 11,100 life-licensed representatives who helped families work toward achieving their financial goals. We issued over C$16.7 billion in term life insurance, bringing coverage in force to a record C$157 billion in Canada. Most importantly, we paid more than C$160 million in death claims, providing critical support to families when it mattered most. We also helped clients invest over C$2.6 billion toward their future and pushed assets under management to a record C$27 billion.”
Adams added,
“We are well equipped to sustain growth and serve our clients coast to coast as new Canadian life-licensed representatives grew 25% in 2025, solidifying our position as the country’s largest life-licensed sales force. Our licensed representatives located