Tag Archive for Direct Selling Association

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DSA Advocacy Drives Historic Committee Vote: H.R. 3495 Advances as Entrepreneurs Rally on Capitol Hill

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Most Significant Federal Step Since 1982 Comes as DSA-Led Delegation Meets with 100+ Lawmakers to Defend Independent Work
Direct Selling Association (DSA) announced today that the House Committee on Education and the Workforce, chaired by Rep. Tim Walberg (MI-5), successfully moved The Direct Seller and Real Estate Agent Harmonization Act out of committee, marking the most significant legislative victory for the direct selling channel in decades.
The milestone vote coincided with DSA’s annual Direct Selling Day on Capitol Hill, where 85 direct sellers and executives from 14 DSA member companies from across the country are meeting with more than 100 elected officials to highlight the channel’s impact and advocate for independent entrepreneurs.

H.R. 3495 would explicitly define direct sellers and real estate agents as independent contractors under the Fair Labor Standards Act (FLSA), harmonizing federal law with the Internal Revenue Code, which has recognized this classification since 1982. The bill provides clarity and protection for millions of Americans who build businesses in these industries, reducing legal uncertainty and strengthening entrepreneurial opportunity.

“This is proof that advocacy works,”

said Dave Grimaldi, CEO of the Direct Selling Association.

“We brought entrepreneurs from across the U.S. to Capitol Hill to share their stories and explain the real-world value of

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Powerful Message From the U.S. Capitol: DSA CEO Dave Grimaldi to ANMP Attendees

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DSA CEO Dave Grimaldi Calls on Network Marketing Professionals to Unite Against Regulatory Threats
Washington, D.C., and Dallas, TX — Speaking directly from under the dome of the United States Capitol in Washington, D.C., Dave Grimaldi, CEO of the Direct Selling Association (DSA), delivered a powerful video message to the packed ballroom in Dallas, Texas, filled with field leader entrepreneurs, executives, and other industry leaders at the Association of Network Marketing Professionals (ANMP) Annual Awards Gala at the recent ANMP 2025 Convention in August.
Although unable to attend in person, Grimaldi’s powerful remarks electrified the evening — spotlighting the urgent regulatory battles facing the profession, his commitment to defending the profession, and the collective strength that will be required to defend the business model of direct selling.
📺 Watch Dave Grimaldi’s full message from Capitol Hill at the ANMP 2025 Conference in Dallas: [August 16, 2025]

With introduction by ANMP President Garrett McGrath, watch DSA CEO Dave Grimaldi speak from 12:50 – 23:05
Advocacy From the Capitol to the Field
Grimaldi began by reminding attendees that he is no stranger to the channel, recalling his early start selling ACN wireline service while in college. That experience, he said, gave him firsthand insight into the tenacity, opportunity, and

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A Call to Action From the CEO of the Direct Selling Association

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OPINION | By Dave Grimaldi, CEO, Direct Selling Association
Delaware’s Direct Sellers Deserve Better
Delaware House Bill 162 unsurprisingly passed the House last week—but the real fight lies ahead in the Senate. As it moves forward, it’s vital that lawmakers hear directly from those who stand to lose the most: Delaware’s direct sellers.
That’s why I’m calling on every direct selling company with a presence in the state to act now: identify and prepare your Delaware-based sellers. We need their voices—in Dover, in their communities, and in their legislators’ inboxes.
Every company can engage:

Send the campaign link—WeAreDirectSelling.com/Delaware—to your Delaware-based field members so they can send letters to state senators with just one click. Just as importantly, encourage them to involve their families, neighbors, business contacts, and local organizations. This multiplier effect is everything.
Internally gather and prepare data on your Delaware-based distributors so that, when a coordinated in-person day of action is announced, your company is ready to support participation and ensure a strong presence at Legislative Hall.
Nominate a top Delaware distributor to serve as a visible voice in this fight. These individuals can input their information directly on the campaign site and may be called upon for future testimony, outreach, or events.

Any of these actions will help

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USANA CEO Elected to Board of Direct Selling Association

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USANA President and CEO Jim Brown has been elected to the Board of Directors of the Direct Selling Association (DSA), a national trade organization for direct sales companies. Mr. Brown was elected by members of the Association and will serve a three-year term.
“I am deeply honored to serve this outstanding organization, which plays a vital role in fostering innovation and upholding integrity within the direct selling industry,”
Brown said.
“In the time I have spent at USANA, I have seen tremendous growth in the industry; much of that growth is due to the leadership and guidance DSA provides its member companies. I would like to sincerely thank DSA members for giving me this opportunity.”
As USANA’s president and chief executive officer, Jim Brown provides strategic direction and leadership for USANA’s employees, independent distributors, and customers worldwide. Jim has more than 25 years of leadership experience, with 19 years at USANA serving in multiple capacities, including president, chief operating officer, and chief production officer.
For more than a century, the U.S. Direct Selling Association (DSA) has served as the national trade association for companies offering entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside a fixed retail establishment.
In 2023, direct selling took place across the United

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DSA Advocacy Alert, Delaware HB 162: The Time to Act Is Now

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From Direct Selling Association’s (DSA) Advocacy Advisory Alert:

Delaware Legislature to Take Action on Anti-Direct Selling Bill Tuesday Afternoon
Dear Network Marketing Professional,

I’m reaching out personally to share an urgent development that affects the entire direct selling community—DSA members and non-members alike.
This is no longer a threat: this is now real and moving forward.
On Tuesday, June 17, the Delaware House will vote on HB 162, a bill that poses an unprecedented threat to our business model. While DSA’s advocacy efforts have helped remove some of the most extreme provisions, the bill still contains harmful mandates that would burden even the most ethical companies.
Please review the alert below and take action immediately. We must mobilize our community in Delaware—and across the country—before it’s too late.
With appreciation,
Dave Grimaldi
President
Direct Selling Association (DSA)

The Time to Act is Now
Delaware HB 162 would impose costly, unworkable restrictions on direct selling—affecting even the most compliant companies—and could set a dangerous precedent for other states to follow.
The Threat

Unprecedented disclosure mandates not found anywhere else in the U.S.
A three-month right of rescission—ten times the national standard
A 90% inventory buyback with no time limit
Applies to all companies regardless of size or history
Fails to acknowledge existing industry self-regulation

This is not about bad actors—it’s

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Neora Wins Excellence in Business Award from Direct Selling Association

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Neora recently received the Excellence in Business Award from the Direct Selling Association (DSA) for its Preferred Customer Program.
According to DSA, a national trade association of companies that offers entrepreneurial opportunities to independent sellers, the Excellence in Business Award honors companies that feature a specific program or tool that enhances training and contributes to the success of a salesforce and staff.
Neora’s Preferred Customer Program was created to drive growth, retention and satisfaction by rewarding loyal customers with exceptional perks and discounts, including 25% off revolutionary, anti-aging products, free shipping on orders exceeding $150, a complimentary full-sized product during a customer’s birthday month, $10 referral coupons, and more. 
“This prestigious award highlights our commitment to providing a world-class experience for our customers and community,” Neora Co-CEO Deborah K. Heisz said. “We are so proud.”
Making Customers Happy
With nearly 80% of Neora’s sales generated from Preferred Customers, providing outstanding customer service and a personalized experience is essential. Neora recently upgraded its Preferred Customer Rewards to offer even more perks, offers and discounts to honor loyal customers for their support. 
Some of these newer additions include the Birthday Club, where Preferred Customers receive a complimentary full-sized product during their birthday month. This perk proved so

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Youngevity CEO, Steve Wallach, Appointed To Direct Selling Association Board Of Directors

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YGYI, Inc. (YGYI), a leading omni-direct lifestyle company, has announced that its Chief Executive Officer, Steve Wallach, has been appointed to the Direct Selling Association (DSA) Board of Directors.
“I’m especially pleased that Steve Wallach has been elected to serve on the Direct Selling Association’s Board of Directors,”
said Joseph N. Mariano, President of the Direct Selling Association.
“We believe direct selling will play an increasingly dynamic role in the future of retailing, and the entrepreneurial spirit that enables Steve to empower Youngevity’s independent contractors in exciting new ways will be an asset to our board.”
The Direct Selling Association is a national trade association that represents the direct selling industry and advocates on behalf of its 200-plus member companies. Its board consists of 22 industry leaders who serve as officers and directors, as nominated and elected by their peers.
In addition to leading and directing the affairs of the association, board members are charged specifically with promoting the DSA code of ethics. Board leadership also carries government relations, education, and research responsibilities.
With nearly three decades of sales and network marketing experience, Steve Wallach has successfully guided Youngevity from a domestic seller to a worldwide marketer of products and services that support a healthy and empowered lifestyle.
“I’m extremely grateful for

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Nerium International Announces Third Year As Top 20 Award Recipient From Direct Selling Association in U.S.

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Global relationship marketing company Nerium International is honored to announce that it has earned the prestigious distinction from the Direct Selling Association (DSA) as one of the DSA’s Top 20 members for 2018, based on 2017 United States net sales.
The official announcement was made on June 20. Nerium joins as one of the youngest among an elite list of longstanding direct sales companies on their Top 20 list.
 “We applaud Nerium International and all DSA Top 20 companies for the products and opportunities they offer millions of Americans, and for the significant contributions they make to the economy,”
said Joseph N. Mariano, President of the Direct Selling Association.
“This is the third consecutive year that Nerium International has ranked as one of the most dynamic direct selling organizations in the nation.
 
We are proud to be recognized among many long-established companies in our industry, while Nerium celebrates its seventh year of business in 2018,”
said Nerium International Co-Chief Executive Officer Deborah K. Heisz.
Direct selling industry growth continues to be steady and strong across the nation, with an estimated 17 percent growth in U.S. retail sales since 2011.
Nerium International Independent Brand Partners exemplify the spirit of entrepreneurship, enjoying flexibility, financial freedom and work-life balance.
“Nerium International is poised

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Youngevity Accepted As Member Of The Direct Selling Association

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Youngevity International, Inc. (NASDAQ: YGYI), a leading omni-direct lifestyle company, today announced it has been accepted as a member of the Direct Selling Association (DSA). The DSA is the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment.
Founded in 1910, the DSA member base includes hundreds of companies, many of them household names, with more than 90 percent being in the network marketing category. DSA member companies are beholden to its Code of Ethics, which is committed to the highest ethical business standards to protect independent sales, representatives, and customers.
Like all member companies, Youngevity was considered a pending applicant for one full year before being approved for membership. The one-year waiting period begins only when all required materials are received and the applicant company is found in compliance with DSA Code of Ethics.
The DSA legal department then conducts a thorough review of each company’s materials, and requests information from various sources, including the Better Business Bureaus and Attorneys General. At the conclusion of the one-year waiting period, the DSA legal department reviews each company’s materials and reevaluates compliance before presenting the applicant to

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USANA CEO Elected To Direct Selling Association Board Of Directors

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Kevin Guest, chief executive officer of USANA, was elected to the Direct Selling Association (DSA) Board of Directors, June 3, during the Association’s 2017 Annual Meeting in Orlando.
The DSA is a national trade association of more than 200 leading companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment.
Guest will serve a one-year term, helping the organization achieve its goals of promoting the direct selling industry as well as ensuring that member companies maintain the highest level of business ethics.

“DSA is pleased that Kevin has accepted this position on the board of directors,” said Joseph N. Mariano, DSA President. “Kevin’s dedication to and enthusiasm for direct selling will prove a significant asset not only to the board but for the entire Association and membership. I look forward to working more closely with Kevin on DSA’s strategic initiatives moving forward.”
“I am excited to serve an organization which plays such a crucial role in promoting the innovation and integrity within the direct selling industry,” said Guest.
“The DSA encompasses a wide variety of companies, each offering exceptional products and services to millions of independent distributors and their customers throughout the

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