Tag Archive for Direct Selling

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International Women’s Day: The Power of SHE at Mary Kay, 13 Women Leading, Lifting, and Inspiring

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According to a recent press release:
At Mary Kay Inc., International Women’s Day and Women’s History Month are more than moments on the calendar, they are a year-long celebration and a reminder of what’s possible when women are championed, heard, and supported. Mary Kay Ash founded her company based on the belief that “a woman can do anything she is given the opportunity to do.”
This year at Mary Kay, we’re celebrating the power of “She” by shining a light on 13 women who lead with heart and drive with purpose across key roles or functions in the organization, spanning from C-Suite to Supply Chain, Legal or Digital, each with her own perspective, and her own way of making an impact. Together, their voices capture Mary Kay’s mission of enriching women’s lives and demonstrating that empowering women is more than a legacy, it’s the guiding light shaping what comes next.
Consider this your front-row seat to 13 inspiring voices, and an invitation to celebrate the women who make our world and our workplace stronger every day.
Lucy Gildea, Chief Brand and Scientific Officer at Mary Kay
Dr. Lucy Gildea, Chief Brand and Scientific Officer at Mary Kay
ROOTED IN PURPOSE:

“Mary Kay is more than a brand—it’s a movement.

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Do Heon Jeong: From Collapse to Blue Diamond with MWR Life

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Do Heon was born in a poor rural area, where life demanded resilience long before it offered opportunity.
From an early age, discipline became his language. In middle school, he found boxing and what began as training quickly transformed into identity.
From middle school through university, sport defined every stage of his life. That discipline carried into his military service with the Armed Forces Athletic Corps, where structure, endurance and repetition governed each day. Yet even as physical strength and mental resilience deepened, an unspoken unease began to take shape. While training shaped his character, it did not show him a future.
Unable to see where that path would lead, Do Heon made a decisive break. He left sports and entered the corporate world, taking a job at a medical device company. It was not passion that guided him then, but necessity.
At 27, he took another risk and started his own company. This time, the outcome was clear. The business succeeded, and financially, he reached a level he had never known before.
Do Heon Jeong & Arin Ju
During this period, his personal life also blossomed. He married and welcomed two daughters. While his life seemed complete on the surface, he soon discovered network marketing

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Nu Skin Appoints Chayce Clark as Chief Operating Officer

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Clark to expand on his responsibilities as chief legal officer to oversee company operational functions and revenue performance.
PROVO, Utah — Nu Skin Enterprises Inc. (NYSE: NUS) recently announced the appointment of Chayce Clark as chief operating officer, effective immediately.
Clark will be responsible for leading the company’s revenue performance and end-to-end operational execution across the business in addition to maintaining his role as the company’s chief legal officer.

“Chayce has been a valuable part of our executive team and an important voice in our efforts to become the world’s leading intelligent beauty and wellness leadership opportunity platform,”

said Ryan Napierski, president and CEO.

“We are expanding his responsibilities to establish a more dedicated role to maximize the work of our global operational teams. Our goal is to build a more integrated global organization where our teams are empowered by greater clarity, supported by disciplined execution and aligned around measurable outcomes.”

In this role, Chayce will oversee the global sales channel, product innovation, technology platforms, global programs, brand initiatives and legal services as part of a global operations team. This team will work together to drive greater collaboration, alignment and efficiencies across the nearly 50 markets in which Nu Skin operates.

“We have strong growth opportunities ahead

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Abby AI Appoints Shellie Sullivan as Chief Growth Officer Ahead of Market Launch

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The behavioral performance platform for direct selling organizations enters go-to-market phase with experienced operator joining the founding team to lead growth strategy, partner relationships, and product development.
Abby AI, a purpose-built behavioral performance platform for the direct selling industry, today announced that Shellie Sullivan has joined the founding team as Chief Growth Officer.
Sullivan will help guide growth strategy, partner relationships, and product development at Abby AI, working alongside the founding team to ensure the platform is designed around the realities of how distributors build businesses today.
Abby AI is being developed specifically for the direct selling industry, with a focus on helping distributors move from intention to action through guided systems, structured momentum, and simplified workflows. Rather than adding more features or content, the platform is designed to reduce overwhelm and help users focus on the few behaviors that actually drive business growth.

“Direct selling is full of passionate entrepreneurs, but many tools in the space have historically focused on activity rather than sustainable behavior,”

said Sullivan.

“What drew me to Abby is the belief that growth doesn’t come from doing more things faster – it comes from helping people build the right habits consistently. That philosophy has the potential to change how technology

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Scentsy Announces Layoffs of 11% of Workforce

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MERIDIAN, Idaho — Scentsy has announced layoffs affecting approximately 11% of its workforce as the Meridian, Idaho-based fragrance company restructures its organization to align with strategic priorities. Scentsy says the workforce reduction is part of a broader realignment aimed at supporting long-term growth and future Consultant support.
Scentsy shared the following statement: 
Scentsy has made thoughtful adjustments to its workforce and organizational structure to better align with strategic priorities. As part of this process, approximately 11% of positions were eliminated.
Scentsy Chief Executive Officer Dan Orchard shared,

“These decisions are not easy, but they were necessary to ensure the organization is structured to best support current and future Consultants and Scentsy’s long-term success. We are deeply grateful for the contributions of every impacted employee and are committed to supporting them through this transition.”

Employees affected by this realignment have been offered a compensation package aligned with their years of service, and Scentsy has provided resources to support them during this transition.

While this represents a significant moment of change for the company, Scentsy remains focused, stable, and committed to its mission of delivering fragrance experiences that connect people to memories, moments, and each other.

“Scentsy is well-positioned for the future,”

Orchard added.

“These changes, although difficult, reflect responsible planning

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60+ Years of Empowering Women Through Direct Sales with Mary Kay

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We Believe in Women Before They Believe in Themselves
Mary Kay Ash built this Company on a dream to enrich women’s lives around the world. What began in 1963 as a small act of courage has become a timeless beauty brand built on purpose – transforming lives and igniting self-growth. Today, Mary Kay stands as a beacon of women’s empowerment, operating in more than 40 markets worldwide and recognized as one of the world’s most beloved consumer brands.
A Business With Purpose at its Heart
For more than 60 years, the Mary Kay selling opportunity has been at the heart of everything we do. We believe every woman deserves the chance to build something of her own – on her own terms. Through direct selling, we are proud to foster a low-risk pathway to independent entrepreneurship that evolves with the needs of women and consumers at every stage of their lives.
The Mary Kay opportunity empowers women around the world to build their business on their own terms, selling high-quality Mary Kay® products, sharing beauty and confidence within their communities, and earning a supplemental income with flexibility and freedom. Each Independent Beauty Consultant is a small-business owner who turns passion into purpose and purpose

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Hot Business News Today

60+ Years of Empowering Women Through Direct Sales with Mary Kay

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We Believe in Women Before They Believe in Themselves
Mary Kay Ash built this Company on a dream to enrich women’s lives around the world. What began in 1963 as a small act of courage has become a timeless beauty brand built on purpose – transforming lives and igniting self-growth. Today, Mary Kay stands as a beacon of women’s empowerment, operating in more than 40 markets worldwide and recognized as one of the world’s most beloved consumer brands.
A Business With Purpose at its Heart
For more than 60 years, the Mary Kay selling opportunity has been at the heart of everything we do. We believe every woman deserves the chance to build something of her own – on her own terms. Through direct selling, we are proud to foster a low-risk pathway to independent entrepreneurship that evolves with the needs of women and consumers at every stage of their lives.
The Mary Kay opportunity empowers women around the world to build their business on their own terms, selling high-quality Mary Kay® products, sharing beauty and confidence within their communities, and earning a supplemental income with flexibility and freedom. Each Independent Beauty Consultant is a small-business owner who turns passion into purpose and purpose

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PM-International Reports Sale of One Billion FitLine Products Worldwide

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Milestone reflects more than three decades of global product distribution and brand development. 
PM-International has announced a major company milestone, confirming that more than one billion FitLine products have been sold worldwide.
Over the past three decades, the FitLine brand has been used by more than 1,000 professional athletes and sports associations globally, including the ATP Tour, the German Ice Hockey Federation, Paris Basketball, and the Korean Wrestling Federation.
Within global direct selling and health and wellness, long-term product volume milestones are viewed as indicators of sustained consumer demand, continued growth, operational scale, and brand longevity across international markets.
The company described the milestone as a historic achievement that “reflects more than 30 years of scientific innovation, premium product quality and the trust and loyalty of millions of distributors and customers across the globe.”

“This number stands for one billion decisions to trust in FitLine, that make a difference for people every day – and 1 billion times the chance to improve life quality,”

said Rolf Sorg, CEO and Founder of PM-International.

“For this, we are incredibly thankful to our customers and partners.”

The post PM-International Reports Sale of One Billion FitLine Products Worldwide appeared first on Direct Selling Facts, Figures and News.

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Neora Closes 2025 With Record Growth, Market-Disrupting Innovation, and Accelerating Global Momentum

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A modern, purpose-driven social commerce company accelerates global momentum heading into 2026
Dallas, Texas – Neora, a global beauty and wellness company known for its science-backed innovation and modern approach to social selling, closed 2025 with significant growth, breakthrough product launches, and expanding global momentum—reinforcing its mission of Making People Better.
Throughout 2025, Neora remained deeply focused on elevating the customer experience to best-in-class standards while continuing to modernize the direct sales model. This included simplifying systems for Brand Partners, introducing innovative technology tools, and launching category-defining products designed to deliver transformative, real-world results.

“I’ve had the privilege of helping build several billion-dollar companies over the course of my career, and I don’t say this lightly—what I’m seeing take shape at Neora right now is unlike anything I’ve been part of before,”

said Jeff Olson, Founder of Neora.

“This isn’t just about a great product launch or a strong year. It’s about disciplined execution, simplified systems, leadership development, and a company that understands how modern consumers and modern entrepreneurs actually operate.
“When you combine those fundamentals with integrity and purpose, the scale of what’s possible becomes very real.”

A Year Defined by Innovation and Execution
One of the most pivotal moments of 2025 was the launch of Neo-FILLER

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Euromonitor Names USANA Malaysia’s #1 Combination Dietary Supplements

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Eight Years at the Top: USANA Malaysia Named #1 Combination Dietary Supplements Brand by Euromonitor International.
Kuala Lumpur, Malaysia – USANA Malaysia has once again been awarded the title of Top #1 Combination Dietary Supplements in Malaysia by global market research leader Euromonitor International.
This achievement marks eight consecutive years that the market has earned the top spot in the combination dietary supplements category.
These distinctions are based on Euromonitor International’s market research measuring USANA‘s retail value share among all supplement brands in Malaysia*.

“Being recognized for eight years in a row is a powerful testament to the trust consumers place in our products,”

said Vivienne Lee, USANA Regional Vice President.

“Earning continued recognition in the combination dietary supplements category reflects USANA’s unwavering commitment to quality, science, and excellence.”

Euromonitor International is the world’s leading provider of global business intelligence, market analysis, and consumer insights. With analysts based around the world, Euromonitor combines global expertise with deep local insight to help organizations anticipate industry, economic, and consumer trends.

“I would like to express my sincere gratitude to our loyal customers and the entire USANA family,”

said Sabrina Khoo, Regional General Manager.

“Your continued trust and support have made this eight-year milestone possible. Together, we will continue empowering individuals

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