OPINION | By Ryan D. Chamberlin, Member of the Florida House of Representatives and 30-Year Direct Sales Industry Veteran
In 1993, at the ripe old age of 19, I attended my first network marketing meeting. Like many people walking into their first presentation, I expected one of two things: either I’d discover the greatest business model ever created—or I’d learn how to politely escape a living room without making eye contact.
What I didn’t expect was that it would make perfect sense.
There was no lightning bolt. No choir singing in the background. No dramatic slow-motion handshake. Just a simple realization: this model worked. It empowered ordinary people to do extraordinary things, and it did so through relationships, initiative, and leadership—not corner offices or corporate titles.
That meeting didn’t just change my career. It changed my trajectory.
Over the next 25 years, I built teams across the country, served on corporate boards, and had the privilege of helping grow companies at the highest levels of the industry. I saw firsthand the life-changing impact direct sales could have—not just financially, but personally. Confidence was built. Leaders were formed. Families were strengthened.
But somewhere along the way, I realized something else.
Growth alone wasn’t enough.
Success without protection is like
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Why 70% of BE Users Are Retail Customers and Why Affiliates Are Paying Attention
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Direct Sales is evolving and retail customers today are better informed, more selective and more aware of the value they expect from any subscription or educational platform. Affiliates, too, are looking for offerings they can present with clarity and confidence.
In this landscape, BE (BE Club) has gained attention for taking a product-led approach that emphasizes education, technology and user experience. Rather than relying on aggressive promotion or complicated narratives, BE focuses on a straightforward concept: build tools people genuinely use and let the retail customer experience speak for itself.
This shift has contributed to a user base where more than 70% of subscribers are retail customers rather than affiliates, a profile that stands out in an industry where the opposite is often the norm.
A Model Centered Around Product Use, Not Pressure
Across parts of the Direct Sales space, one of the recurring challenges has been ensuring that products are used consistently. Many companies have offered toolkits or access passes that sound impressive, but retail customer engagement doesn’t always reflect the promise.
BE took a different route by prioritizing product development and user feedback before scaling. The result is a platform where retail customers sign up primarily for the tools available inside the ecosystem, tools
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Zinzino Acquires 35% Shares in Xion International Group
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Zinzino AB (publ.): Zinzino acquires 35% of the shares in Andorra-based Xion International Group for further development of its own-produced omega-3 oil and spirulina.
Zinzino announced in a press release on July 11, 2025, that the company had initiated a process to acquire 35% of Xion International Group with the aim of forming a joint venture to produce algae using bioreactors. Zinzino has now completed the first step in the process and acquired 35% of the shares in Xion. Together, the next step in the joint project to develop the cultivation method and production of microalgae in a joint venture, in which Zinzino owns 55% of the shares, is now being initiated in order to secure a future sustainable supply of omega-3 for the company’s main product, BalanceOil+; a polyphenol-rich, omega-balancing dietary supplement.
This is a very important strategic initiative to meet the increased demand for the product arising from Zinzino‘s global expansion and high sales growth.
Xion is an innovative production company with its own patents based in Spain that has developed one of the world’s first high-tech photobioreactor systems for the production of the nutrient-rich microalgae spirulina. Xion’s groundbreaking, award-winning technology, with a cultivation method based on nature’s own principles, sets
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Zinzino Acquires Sanki to Increase Distribution Capacity in North and South America
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Zinzino AB (publ.) has signed an agreement with Mexico-based direct sales company Sanki to acquire the rights to the company’s distributor database and associated customer register, inventory, and IP rights. In addition to the assets, 100% of the shares in Sanki’s subsidiaries in Colombia and Peru are being acquired to accelerate the establishment processes and increase distribution power in those countries.
The acquisition of Sanki adds increased distribution power in combination with an innovative, trademarked product portfolio, tailored to be integrated into Zinzino‘s test-based product concept.
The asset acquisition is also another strategically important step in Zinzino‘s growth plans, with a focus on improving personal health and well-being on a global level with innovative biotechnology and a groundbreaking product portfolio marketed through direct sales.
Sanki is a direct sales company in the health segment, operating in North America (USA and Mexico) and South America (Colombia and Peru). Its brand portfolio offers a range of innovative and patented products in the field of health and well-being. The business has a total annual turnover of approximately USD 12 million. The collaboration with Zinzino is expected to add growth through the synergies that arise in the joint networks, combined with the integration of Sanki’s product portfolio into
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Sven and Audrey Goebel Named Zinzino “Partner of the Year 2025” at Vision 2025 Celebration in Oslo
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At the Zinzino 20th Anniversary and Vision 2025 Annual Convention recently held in Oslo, Norway, power couple and Elite Presidents Sven and Audrey Goebel from Switzerland received Zinzino’s highest field honor — Partner of the Year 2025 — during the company’s 20-year anniversary gala.
The award, presented by Co-founders Ørjan and Hilde Rismyhr Sæle, recognizes exceptional leadership, growth, and global impact within the Zinzino community.
A Moment of Gratitude and Legacy
In his moving acceptance speech, Sven Goebel shared:
“This award is not just ours — it belongs to every single person who believed in us, trusted our vision, and walked this journey together. From the bottom of our hearts — thank you for this honor. The best is yet to come.”
Audrey Goebel later reflected that the moment was “a heart-touching milestone in our family.”
Their recognition highlighted years of dedication to mentoring leaders worldwide and advancing Zinzino’s mission through purpose-driven leadership.
PARTNER OF THE YEAR
This prestigious award goes to someone who has designed a successful plan that has led and is still leading to great success for their whole team. This award is given to a Partner selected by the Company based on various criteria from year to year. We look at a person’s loyalty
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Zionix Reaches $15 Million in Pre-Launch Sales, Emerging as One of the Fastest-Growing Companies in the Direct Selling AI Space
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Zionix Global, LLC, a next-generation fintech company fusing artificial intelligence with the power of direct sales, has announced it has surpassed $15 million in cumulative pre-launch sales volume, positioning itself as one of the fastest-growing emerging companies in the direct selling industry.
Since its rebrand from Zater Capital earlier this year, Zionix has rapidly emerged as a pioneer in the AI-driven wealth sector, combining decentralized trading tools, education, and community empowerment into a single platform.
“Surpassing $15 million in sales before our official launch proves the world is ready for a smarter, more transparent model,”
said Jenna Zwagil, CEO of Zionix Global.
“We’re not just introducing new technology — we’re building a movement that merges innovation, integrity, and education for entrepreneurs worldwide.”
Technology Meets Direct Sales
Zionix’s momentum is built on its hybrid model that merges AI-powered trading technologies with the scalability of network marketing. Members gain access to automated tools designed to enhance decision-making in the crypto and digital-asset sectors — all while earning through a transparent, education-first rewards plan.
Key highlights include:
$15 million in verified cumulative pre-launch sales volume
Active user growth of 300% in the last quarter
Global reach into 25+ countries, with operations active in the U.S. and U.K., and
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LifeVantage Announces Closing of LoveBiome Acquisition
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Strategic acquisition strengthens leadership position in direct sales and gut and microbiome health market
LifeVantage Corporation (Nasdaq:LFVN) a leading health and wellness company with products designed to activate optimal health processes at the cellular level, announced the closing of its previously announced acquisition of LoveBiome, a pioneering direct sales company dedicated to comprehensive microbiome care and wellness solutions. Under the terms of the completed transaction, LifeVantage has acquired LoveBiome’s critical operating assets essential to the microbiome health business, including the retention of key LoveBiome personnel.
“We are pleased to have closed the LoveBiome acquisition and look forward to working with Kelly Olsen and the LoveBiome team to accelerate growth by leveraging their innovative microbiome solutions with our proven Activation technologies as one LifeVantage,”
said Steve Fife, President and CEO of LifeVantage.
“This strategic transaction expands our product portfolio into the rapidly growing gut health market while also broadening our reach in key markets including the US, Taiwan, and Europe, underscoring our deep commitment to our mission of offering people around the world a better path to wellness through Activation.”
“We are excited to be part of LifeVantage and believe the partnership will allow us to achieve our aggressive growth plans,”
explained Kelly Olsen, founder and CEO of LoveBiome.
“By combining our innovative P84 product with LifeVantage’s proven
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Ayo Olaseinde Named Inaugural Chairman of the Saladmaster Board of Directors
by Team Business For Home International • • 0 Comments
Saladmaster, a global leader in premium cookware and direct sales, proudly announces the appointment of Ayo Olaseinde as the inaugural Chairman of the Saladmaster Board of Directors.
This strategic move marks an exciting new chapter for the organization and its global dealer network. As Chairman, Olaseinde will guide the formation and operation of the Saladmaster Board, an advisory body dedicated solely to advancing the brand’s sales strategy, dealer support, and long-term growth.
“Ayo’s leadership and passion for people have shaped Saladmaster into the powerful, purpose-driven organization it is today,”
said Ryan Reigle, CEO of Regal Ware.
“In this new role, he will focus entirely on inspiring our sales force, mentoring leaders, and bringing world-class tools and training to our global network.”
With over 43 years of experience in direct selling, Olaseinde brings unmatched insight to his new role. This transition allows him to travel more frequently, provide hands-on support to Saladmaster’s dealers and distributors, and drive strategic sales initiatives. His leadership will be instrumental in the fulfillment of the company’s 2026 strategic plan.
“I’ve always believed in people-first leadership,”
said Olaseinde.
“This new role gives me the freedom to do what I love most, which is connect with our incredible dealers around the world and help
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Zinzino Completes Acquisition of Truvy, Increasing North America, Latin America, South Korea Distribution
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Zinzino (Zinzino AB) announced its letter of intent earlier this month to acquire the North American direct sales company Truvy. Zinzino has now completed the acquisition process and thereby acquired the rights to Truvy’s distributor database and associated customer register, inventory, and IP rights. In addition to the assets, 100% of the shares in Truvy’s South Korean subsidiary have been acquired to accelerate the establishment process and increase distribution power in the country.
This is another strategically important step in Zinzino’s growth plans, which focus on improving personal health and well-being on a global level with innovative biotechnology and a groundbreaking product portfolio marketed through direct sales.
Truvy is a global direct sales company in the health segment, operating in North America, Latin America, and South Korea. Its brand portfolio offers a range of innovative products in the areas of health and weight loss.
The business has a total annual turnover of approximately USD 12 million. The collaboration with Zinzino is expected to add growth through the synergies that arise in the joint networks, combined with Zinzino’s test-based product concept. Profitability through the transactions will thus be able to develop well by utilizing Zinzino’s existing technical platform and organization.
Upon completion, Zinzino will pay a fixed purchase
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Sevinity Announces Prelaunch, Led by Industry Icon Kevin Fournier
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Flagship Product eternafy™ Already Making Waves with Viral Potential
Sevinity™, a bold new force in wellness and personal growth, officially entered prelaunch on July 25, 2025—ushering in not just a new company, but a new era for direct sales. Built on the belief that the industry must evolve to become great again, Sevinity is changing the way business is done—removing barriers, elevating leaders, and reimagining the experience so that growth, duplicity, and transformation are within reach for everyone.
Leadership at the Helm
At the helm is Kevin Fournier, a 35-year veteran of the industry who built and scaled FreeLife International® to $1.2 billion in sales across 26 countries. Recognized as a visionary leader and culture-builder who served on the DSA Board of Directors for 2 years, Fournier believes the future of the industry lies in serving the whole person—combining exceptional products, an innovative and lucrative rewards plan, proven business systems and mindset and personal growth mentoring.
Introducing eternafy™
Sevinity launches with eternafy™, its flagship, high-grade nutraceutical cell-signaling formula designed to support mitochondrial health, healthy aging, energy, metabolism, cellular renewal, immune strength, brain health, healthy skin, mood, detoxification, restorative sleep, healthy inflammation response, and more. Powered by 19 scientifically supported ingredients and a clean-label formulation, eternafy