Tag Archive for Digital Marketing

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6 hacks to improve your small business digital marketing

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Originally written by Mark Wright on Small Business
The exponential growth of tech platforms has completely transformed how businesses communicate and engage with their stakeholders, where a strong online presence is now more important than ever before.
For small businesses, trying to compete with larger brands online can seem a daunting task, but, in reality, the growth in digital platforms has levelled the playing field, providing the opportunity for businesses large and small to directly engage with their target audiences in real-time.
That said, many small businesses struggle to find the time to implement a coherent digital marketing strategy or, with advancing tech platforms, are unsure where to start.
If this sounds familiar, the following small business digital marketing hacks are guaranteed to boost your presence and build your brand awareness online:
Don’t underestimate video
By the close of 2019, video will account for at least 85pc of internet traffic. This means if you aren’t creating video content to promote your product or service online, you’ll be out of the game.
Don’t be under the illusion that video content needs to be professionally shot. Smartphone cameras are now more sophisticated than ever before and provide excellent quality for shooting short soundbites of video content. To engage your

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Hot Business News Today

How can I promote my small business website?

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Originally written by Partner Content on Small Business
How can I drive traffic to my website?
Where to start? First, you need to ensure that your small business website is regularly updated with fresh content, as this keeps Google interested. Remember, your website is a digital mouth to feed.
And what Google especially likes are hyperlinks within content: both to elsewhere within your own small business website and to other people’s websites, which helps you gain what’s called “page authority.”

Create useful content that answers a question – which is how we all use the internet.
Learn about search engine optimisation (SEO), which is how to angle content to generate the highest web traffic possible. Often, it’s just tweaks.
Create content that people in turn want to link to.

Structure your content with subheads, bullet points and tables — just like this article! (It helps Google’s algorithm find your website and promote it up the rankings.)
If you’re selling products, sell via bigger affiliate networks which get a percentage of each sale made.

Should I advertise on social media?
The answer is “of course” — with caveats. What people don’t like is being hit over the head with sales messages. Whether you post an ad for your site on Facebook

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