Tag Archive for Digital Marketing

Hot Business News Today

How to get 1,000 followers on your small business Instagram

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Originally written by Laura McLoughlin on Small Business
Yes, small businesses on the high street are struggling for traction. But recent reports suggest that small independent outlets are more likely to survive the decline than most. Because the consumer is looking to live the lifestyle – and using the indie high street option appeals to the desire to be cool and niche.
However, you still need to match your bricks and mortar outlet to your online presence. The business that can work across channels is the one that will experience the most growth.
Consequently, to be sure of your space in the consciousness of the high street shopper, you need to make the most of social media. Instagram might be much smaller than the giants of Facebook and Twitter, but the number of active users is substantial on the portal. A thousand followers on your small business Instagram account could make a significant impact on your success. But how do you attract these followers?
>See also: 4 steps to help your small business grow on Instagram
#1 – Open a specific business Instagram account
More important than anything is the quality of the profile and the brand you create. It might be tempting to use your

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Hot Business News Today

Neil Patel reviews his journey to success: learn from his top 5 mistakes

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Originally written by Partner Content on Small Business
How many online marketing experts have you seen share all the mistakes they’ve made while building their businesses? Not many, I bet. That’s why Neil Patel’s openness about his own failures has always been so refreshing.
It seems a bit counter-intuitive to tell your agency’s potential marketing customers about the biggest marketing mistakes you’ve made in your career, or worse, to admit to your massive blog audience that what you’ve been teaching them is wrong.
However, if Neil’s success throughout the years has been any indication, this kind of transparency has only bolstered his position of one of the most knowledgeable and respected online marketing experts to date. Today, Neil Patel is one of the fiercest competitive marketers around.
Between interviews where he reflects on his journey since starting his first business at age 16, to conference talks where he gets into the details of his worst business decisions, Neil Patel has consistently reviewed many hard lessons he’s learned as an entrepreneur.
Let’s take a look at some of the biggest mistakes he’s made during his career, and the lessons we can learn from him to build better businesses for ourselves.
Mistake #1: Picking the wrong business partners
As

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Hot Business News Today

Small business SEO: 6 easy wins to boost your website ranking

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Originally written by Helen Pollitt on Small Business
Owners and marketers of small businesses often tell the same story when asked about SEO; they don’t have the time to write the content they feel is needed to do well at SEO. Thankfully though, churning out masses of copy every month is not the key to climbing small business SEO rankings. However, a good content strategy is. It will help ensure your products and services are visible when someone searches with relevant terms.
So, how should you write copy for the benefit of small business SEO?
Blogs are not SEO
When writing copy for the purpose of ranking well in the organic search results, this does not automatically equal blog posts. Although your blog can be a great place to target the terms that people at the “top of the funnel” might be searching for, it is not always the most important content for you to be writing.
There needs to be a strategy behind the copy that you write for it to bring about ROI. Ensure your product and service pages are well written with keyword-targeted copy before you move on to writing blog posts.
>See also: Five ways small businesses can compete with giants in

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