Tag Archive for Digital Marketing

5 best ideas to start a small business post coronavirus

Originally written by Timothy Adler on Small Business
As the country emerges out of lockdown, and the Coronavirus Job Retention Scheme dries up, many experts are afraid that hundreds of thousands of workers may find themselves made redundant post furlough. The Bank of England expects unemployment to jump from 4 per cent to 9 per cent between April and June 2020, the highest rate since 1994. And that is before the government’s emergency furlough scheme is switched off at the end of October, when even more workers may find themselves unemployed.
Given that so many are braced for redundancy, surely it makes sense to start thinking about your new life now.
And for many, that means pivoting to working for themselves for the first time and starting a new business.
However, the world has changed since it went into lockdown, accelerating many of the trends which were predicted to happen over the next five years: increased working from home, air travel once again becoming a luxury due to environmental concerns, shopping local, streaming overtaking cinema, boosting the green economy, etc.
And many of these trends are not going away.
5 best small business ideas post coronavirus
So, here are five of the best low-cost ideas to start

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4 small business digital marketing trends you need to know in 2020

Originally written by Jack Teare on Small Business
Digital marketing is a very fluid field, and it’s our job to stay on top of the ever-changing tide. So, here are four digital marketing trends for small business you should know in 2020.
 #1 – Video content is king, but he’s changing its crown
If you even keep half an eye on small business digital marketing trends for small business, you’ll know that video content has been the most popular form of consumable content for some time now.
And if you haven’t jumped on the bandwagon yet then this year is really your last chance to do so, or else the ship will sail and you’ll be left on the dock, wondering where your audience went. If you’ve already invested in creating video content, then get ready for a change.
>See also: How to get 1,000 followers on your small business Instagram
With video’s continuous rise in popularity, it’s getting harder to differentiate yourself from the competition. Brands create one video and chop it up into chunks, which then get spread across all their social platforms. Because of this, everyone’s video reach is inevitably going to start going down. It’s time to stop doing that.
Focus on creating

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How to get 1,000 followers on your small business Instagram

Originally written by Laura McLoughlin on Small Business
Yes, small businesses on the high street are struggling for traction. But recent reports suggest that small independent outlets are more likely to survive the decline than most. Because the consumer is looking to live the lifestyle – and using the indie high street option appeals to the desire to be cool and niche.
However, you still need to match your bricks and mortar outlet to your online presence. The business that can work across channels is the one that will experience the most growth.
Consequently, to be sure of your space in the consciousness of the high street shopper, you need to make the most of social media. Instagram might be much smaller than the giants of Facebook and Twitter, but the number of active users is substantial on the portal. A thousand followers on your small business Instagram account could make a significant impact on your success. But how do you attract these followers?
>See also: 4 steps to help your small business grow on Instagram
#1 – Open a specific business Instagram account
More important than anything is the quality of the profile and the brand you create. It might be tempting to use your

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