Tag Archive for Digital Marketing

5 best ideas to start a small business post coronavirus

Originally written by Timothy Adler on Small Business
As the country emerges out of lockdown, and the Coronavirus Job Retention Scheme dries up, many experts are afraid that hundreds of thousands of workers may find themselves made redundant post furlough. The Bank of England expects unemployment to jump from 4 per cent to 9 per cent between April and June 2020, the highest rate since 1994. And that is before the government’s emergency furlough scheme is switched off at the end of October, when even more workers may find themselves unemployed.
Given that so many are braced for redundancy, surely it makes sense to start thinking about your new life now.
And for many, that means pivoting to working for themselves for the first time and starting a new business.
However, the world has changed since it went into lockdown, accelerating many of the trends which were predicted to happen over the next five years: increased working from home, air travel once again becoming a luxury due to environmental concerns, shopping local, streaming overtaking cinema, boosting the green economy, etc.
And many of these trends are not going away.
5 best small business ideas post coronavirus
So, here are five of the best low-cost ideas to start

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4 small business digital marketing trends you need to know in 2020

Originally written by Jack Teare on Small Business
Digital marketing is a very fluid field, and it’s our job to stay on top of the ever-changing tide. So, here are four digital marketing trends for small business you should know in 2020.
 #1 – Video content is king, but he’s changing its crown
If you even keep half an eye on small business digital marketing trends for small business, you’ll know that video content has been the most popular form of consumable content for some time now.
And if you haven’t jumped on the bandwagon yet then this year is really your last chance to do so, or else the ship will sail and you’ll be left on the dock, wondering where your audience went. If you’ve already invested in creating video content, then get ready for a change.
>See also: How to get 1,000 followers on your small business Instagram
With video’s continuous rise in popularity, it’s getting harder to differentiate yourself from the competition. Brands create one video and chop it up into chunks, which then get spread across all their social platforms. Because of this, everyone’s video reach is inevitably going to start going down. It’s time to stop doing that.
Focus on creating

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