Originally written by Mark Dunn on Small Business
Since the COVID-19 pandemic hit at the beginning of this year, the global market has tightened its belts and tried valiantly to stay afloat in an economy hit hard by the global lockdowns. A natural reaction when the bottom line of your sales ledger is in the red is to panic; our in-built fight or flight reaction kicks in and prevents us from thinking clearly – especially when it comes to how to market your small business.
Inevitably, this leads to short-sighted decisions that hinder long-term success when the pandemic is over, if you’re unable to operate as normal right now, there are things you can do to help set yourself up for success in the long run.
>See also: Small business marketing 101, all the latest tips in 2020
#1 – Start selling online
Firstly, if you’re a business with products to sell that don’t require real world interaction think about adapting your business model to an e-commerce platform, either by using something similar to Shopify, a shoppable landing page or a selling site such as Etsy.
If you don’t currently have a website, start by setting up a quick free site (Wix offer templates that are

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