Tag Archive for Digital Marketing

Hot Business News Today

New small business strategic challenge or the same one in disguise?

by  •  • 0 Comments

By Matthew Cushen on Small Business – Advice and Ideas for UK Small Businesses and SMEs
It’s a long while since I was defined by a sector. These days I invest in businesses across all sectors. The only commonality being a compelling new insight, room in a market for a new proposition to grow (because the market is highly fragmented and/or high growth) and the potential to build a loved brand – which is as likely to be B2B as consumer.
But a long time ago I was defined as a retailer. Inevitable given a childhood growing up in a Post Office in sleepy Devon and skiving off school to man the shop when Mum & Dad had a rare holiday. From there I helped set up the first overseas Virgin Megastore (yes Virgin used to sell records – and cassette tapes!). Then looked after a big chunk of Woolworths, redesigned the John Lewis supply chain and helped set up a huge retail business in India – in one year we built 800 supermarkets and 50 hypermarkets. So reminiscing finds two retailers that no longer exist, one in the department store space that is having an existential crisis and one that is

Read more...

Hot Business News Today

The art of creating a successful newsletter

by  •  • 0 Comments

By Jay Ripton on Small Business – Advice and Ideas for UK Small Businesses and SMEs

A newsletter can be the most valuable tool in a content creator’s arsenal. Even though it is crucial to build an engaging mailing list and reach a broad audience. It is equally important to create content to retain your subscribers and interact with them regularly.

You want to make sure that your subscribers remain interested, actually read your content, and possibly purchase your products or services as advertised.

To ensure that this happens, when your customers sign up for your newsletter, make sure that they get new, valuable information with every newsletter that makes it worthy of their time.

Let’s see what goes into creating a newsletter that will keep your subscribers engaged.

>See also: Clubhouse app – what is it and how can I use it for small business marketing?

Create unforgettable newsletter subject lines

Your email subject line is crucial; it’s what catches your subscriber’s attention first and can make or break their decision to open the email. This is why you need to make the most of it. Think of it as a way of convincing subscribers with just one line. The shorter the subject line, the better.

Read more...

Hot Business News Today

The art of creating a successful newsletter

by  •  • 0 Comments

By Jay Ripton on Small Business – Advice and Ideas for UK Small Businesses and SMEs

A newsletter can be the most valuable tool in a content creator’s arsenal. Even though it is crucial to build an engaging mailing list and reach a broad audience. It is equally important to create content to retain your subscribers and interact with them regularly.

You want to make sure that your subscribers remain interested, actually read your content, and possibly purchase your products or services as advertised.

To ensure that this happens, when your customers sign up for your newsletter, make sure that they get new, valuable information with every newsletter that makes it worthy of their time.

Let’s see what goes into creating a newsletter that will keep your subscribers engaged.

>See also: Clubhouse app – what is it and how can I use it for small business marketing?

Create unforgettable newsletter subject lines

Your email subject line is crucial; it’s what catches your subscriber’s attention first and can make or break their decision to open the email. This is why you need to make the most of it. Think of it as a way of convincing subscribers with just one line. The shorter the subject line, the better.

Read more...