Tag Archive for Digital Marketing

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Digital PR and the marketing mix: How to use PR for SEO success

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Digital PR and marketing can seem a little overwhelming sometimes. There’s so many elements that contribute to its success, and so many ways to collaborate these channels together to make the most out of the marketing mix. In the early days in search engine optimisation, an old school marketing activity such as PR and press
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Six digital marketing tools every small business needs

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There are numerous digital marketing tools out there, designed to make it easier for small businesses to make informed decisions about the ways they promote their businesses online. If you’re after a strong return on your investment, then these tools will give you invaluable knowledge for very little time and effort, and are definitive essentials
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The future of digital marketing; to Snap, or not to Snap?

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Marketing and multi-channel sit hand-in-hand these days. Reaching customers and prospects ‘in the right place at the right time’ means Facebook, Instagram, Twitter and now Snapchat are all relevant channels for businesses. But will this always be the case? Looking back ten years, the way we interact digitally has completely changed. The days of topping
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