A quick search online for marketing ideas and the ambitious business owner might be forgiven for thinking that all effective marketing these days is digital. So, while I’m a big fan of maximising the ever-increasing opportunities that social media, search, and sophisticated marketing technology provides, I also have enough miles on the clock to know
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Why digital advertising will never completely take over
by Anna Jordan • • 0 Comments
Digital marketing channels are often believed to be the best among many of today’s industries, as it’s proven they have a high reach and can be used to demonstrate enhanced customer engagement. The ‘death’ of traditional marketing has been predicted since 1994, so it might come as a shock that – as a channel –
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Avon Looks To IT To Help Continue Improvement
by Tina Williams • • 0 Comments
The Wall Street Journal reports: Cosmetics giant Avon Products Inc. continues to attempt a turnaround amid falling sales and difficulty retaining its signature door-to-door representatives. Behind the scenes, Avon’s IT department is working to modernize the company’s IT architecture to usher the business into the digital age, says CIO Sue Liddie.
Today, Avon is embracing smaller regional implementations over global rollouts.
“We need to architect solutions fit for purpose, sensitive to and agile enough to respond to each of those groups,” Ms. Liddie said during an interview in June. Avon’s IT infrastructure should be built so individual markets can tweak technology when needed without disrupting the entire stack, she added.
Ms. Liddie says she hopes a more loosely coupled architecture will give Avon the agility to adapt quickly to individual market demands and expand online and