Desi Lipova, a very successful thirty-six-year-old business woman and mother, decides to change direction and join iGenius. Her past of redefining success is empowering.
Desi is originally from Bulgaria. Her life’s journey hasn’t been easy, it’s been filled with challenges that have shaped her into who she is today. She grew up in a toxic environment with an abusive father and witnessed some of the darkest sides of life.
But as she grew older, she made a decision: She would not let her past define her future. She vowed to break the cycle, to create a different life for herself and her family, and to never repeat the patterns she came from.
Desi moved to the United States fifteen years ago with big dreams and an unshakable work ethic. She believed that success came from grinding harder than anyone else, so she worked three jobs, clocking over 110 hours a week. For years, she thought this was the only path forward—until she realized that people earning six and seven figures weren’t working harder than her. They just had a different approach.
That realization pushed her to start her traditional business 11 years ago: a fitness clothing brand. She poured her heart into it