The 8 essential elements your landing page must have in order to up your conversion rate

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If you’re thinking about launching a mobile marketing campaign, this advice from a marketing expert can help.

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Sales automation! Podcasting! New advertising opportunities? Are you out there exploring yet?

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Quality trumps quantity when it comes to lead generation. Whatever the size of your business, growing your customer base is what creates success.

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This fun photo and video app that millions use daily can drive those users straight to your business.

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Viral content, reviews and testimonials and loyalty programs all cut down your workload and costs, and that’s a good thing, right?

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If your content doesn’t include an irresistible call to action, you are leaving a lot of money on the table.

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Hiring a marketing agency is an exciting experience for a business, but don’t get overzealous.

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Cost and perceived irrelevance were the most common reasons for the lack of an online presence, according to a survey of more than 350 small businesses.

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The competition is enormous — and so is the level of noise you have to get over just to be seen and heard by potential customers.

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