Content marketing is so different from traditional marketing that it requires its own budget and its own metrics to judge results.
Tag Archive for Data-Driven Marketing
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7 Digital-Marketing Predictions You Need to Keep Your Eye On
by Samuel Edwards • • 0 Comments
If you want to gain an advantage over your competition, you need to always be on the cutting edge.
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Hilton Unit to Pay $250,500 for Unsolicited Sales Calls
by Reuters • • 0 Comments
Hilton Grand Vacations Co. violated New York’s ‘Do Not Call’ law by making 334 unsolicited calls to 133 people who had registered not to receive them.
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When Mapping Your Growth Don't Assume Price Is Your Big Weakness
by Dixie Gillaspie • • 0 Comments
Price is the easiest way to compare your product with the competition but it’s just one consideration for your potential customers.
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You're Way Late to the Gold Rush If You're Marketing Yourself Exclusively Online
by Entrepreneur Network • • 0 Comments
Matt Dubiel explains why offline is the new online in an over-saturated Internet-marketing universe.
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Vice Presidents of Marketing Are Busy People. Here's How to Properly Pitch to Them.
by John Arnold • • 0 Comments
Use these 10 guidelines to prepare for a successful engagement with a marketing decision-maker.
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The One Thing Historical Big Data Can't Tell You
by Aaron Orendorff • • 0 Comments
Here are the two most important factors that historical big data can’t help you with and exactly how to fix them.
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4 Reasons Why IoT Products Should Be Free
by Rex Chen • • 0 Comments
Yes, you read that right. Free. Because the truth is, IOT products have many other potential earnings opportunities.
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Must-Listen: School of Greatness Podcast on Marketing Dominance
by Lewis Howes • • 0 Comments
Listen to a podcast interview of Joe Polish, who has built an incredible network of extremely successful entrepreneurs and influencers and has worked with some of the best on their marketing.