An Entrepreneur contributor gives the low-down on what works and what doesn’t on this new advertising channel.

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Entrepreneur Network partner Matt Dubiel compares bad marketing to a loud peacock in this video.

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Content marketing success is, literally, all about the audience. They will tell you what they want they want to buy from you.

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Your content campaign might be awesome, but ineffective calls to action and an overwhelming landing page are just a couple reasons why potential clients steer clear.

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Here are the hardware and software tools you’ll need. Hint: The first one is a microphone.

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It’s nice when customers visit your website but the customer who gives you their email address is the one you need to focus on.

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General Mills Canada aims to put a cause-marketing bee in your bonnet about the horrifying plight of our pollinating friends. But first, your contact information, please.

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By focusing on relationship-building, you’re showing customers that they are much more valuable than the money they give when buying your products.

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Don’t ignore cost per conversion. Here’s why and how to track it.

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Inside the operations of a unique business that trains America’s elite warriors.

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