Zinzino (Zinzino AB) has today acquired the rights to the distributor database and associated customer register, inventory, and IP rights of US-based direct sales company Bodē Pro through an asset acquisition. This is another strategically important step in Zinzino‘s growth plans, which focus on improving personal health and well-being on a global level with innovative biotechnology and a groundbreaking product portfolio marketed through direct sales.
Bodē Pro is a global direct sales company in the health segment, operating primarily in North America and Japan. Its brand portfolio offers a range of innovative products in the health and wellness sector.
The business has a total annual turnover of approximately USD 7 million. The collaboration with Zinzino is expected to add growth through the synergies that arise in the joint networks, combined with Zinzino’s test-based product concept and Bodē Pro’s innovative product range. Profitability through the transactions will thus be able to develop well by utilizing Zinzino’s existing technical platform and organization.
The partnership will also accelerate Zinzino’s expansion in Japan, one of the most sought-after markets in the direct sales industry. Approximately 55% of Bodē Pro’s total revenue currently comes from the Japanese market.
According to the asset purchase agreement, Zinzino will pay a fixed purchase price of USD 2 million upon
Tag Archive for Dag Bergheim Pettersen
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Zinzino to Acquire Truvy For Increased Distribution Power in North America, Latin America, South Korea
by Press Release • • 0 Comments
Zinzino AB (PUBL) has signed a letter of intent (LOI) with the North American direct sales company Truvy. “Truvy or the Company” regarding an asset acquisition of the company’s distributor database and associated customer register, inventory, and IP rights.
In addition to the assets, Zinzino also intends to acquire 100% of the shares in Truvy’s South Korean subsidiary to accelerate the establishment process and increase distribution power in the country. This is another strategically important step in Zinzino’s growth plans, which focus on improving personal health and well-being on a global level with innovative biotechnology and a groundbreaking product portfolio marketed through direct sales.
Truvy is a global direct sales company in the health segment, operating in North America, Latin America, and South Korea. Its brand portfolio offers a range of innovative products in the areas of health and weight loss. The business has a total annual turnover of approximately USD 12 million.
The collaboration with Zinzino is expected to add growth through the synergies that arise in the joint networks, combined with Zinzino’s test-based product concept. Profitability through the transactions will thus be able to develop well by utilizing Zinzino’s existing technical platform and organization.
According to the letter of intent, Zinzino will
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Zinzino Preliminary Sales Report, April 2025
by Team Business For Home HQ • • 0 Comments
Zinzino group revenue increased with a total of 54 %, compared with the previous year.
The revenue in April for Zinzino’s sales markets increased by 58 % and amounted to SEK 249.5 (158.0) million. Faun Pharma’s external sales decreased and amounted to SEK 6.2 (8.2) million.
Overall, the Group increased revenues by 54 % to SEK 255.7 (166.2) million compared with the previous year.
Accumulated revenue for January–April 2025 increased by 58 % to SEK 979.4 (620.7) million.
Revenues were distributed as follows:
Regions (MSEK)
Apr 2025
Apr 2024
Change
YTD 2025
YTD 2024
Change
The Nordics
23.5
25.0
-6%
100.7
93.0
8%
Central Europe
65.6
45.5
44%
262.0
165.0
59%
East Europe
27.2
31.1
-13%
124.4
124.9
0%
South & West Europe
45.0
26.4
70%
169.9
97.1
75%
The Baltics
8.7
8.2
6%
37.4
32.0
17%
North America
51.5
15.3
237%
164.0
50.7
223%
Asia-Pacific
26.3
5.4
387%
92.1
17.8
417%
Africa
1.7
1.1
55%
6.7
4.4
52%
Zinzino
249.5
158.0
58%
957.2
584.9
64%
Faun Pharma
6.2
8.2
-24%
22.2
35.8
-38%
Zinzino Group
255.7
166.2
54%
979.4
620.7
58%
Countries in regions:
The Nordics: Denmark, Faroe Island, Finland, Iceland, Norway, Sweden
Central Europe: Austria, Germany, Switzerland
East Europe: Czech Republic, Slovakia, Hungary, Poland, Romania
South & West Europe: Cyprus, France, Greece, Italy, Luxembourg, Malta, Netherlands, Slovenia, Spain, United Kingdom, Belgium, Ireland, Serbia, Turkey, Canary Islands
The Baltics: Estonia, Latvia, Lithuania
North America: Canada, USA, Mexico
Asia-Pacific: Australia, New Zealand, Hong Kong, India, Malaysia, Singapore, Taiwan, Thailand
Africa: South Africa
To view the full press release, please visit zinzino.com
About Zinzino
Zinzino is a global direct sales company from Scandinavia specializing in test-based, personalized nutrition and scientific skincare. It is a public limited company with its shares listed on Nasdaq First North Premier Growth Market. Their scientifically proven
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Keeping the Keepers: The Secret To Zinzino’s Thriving Leadership Culture
by Team Business For Home • • 0 Comments
A strong culture built on trust is the foundation of everything. Leadership must inspire trust in every interaction. Strategies, vision, and values all matter, but at the end of the day, it’s the culture that determines success, with true leaders showing the way.
At Zinzino, leadership is about collaboration, transparency, and unwavering trust in an empowering vision to inspire change in life for all. CEO Dag Bergheim Pettersen and Global President Ria Kamras reveal how their synergy between corporate and the field creates an environment of growth and excellence where leaders thrive, relationships flourish, and success becomes a shared journey to unlock everyone’s true potential.
Collaboration between corporate and the field:
Dag, one of Zinzino’s core values is close collaboration between corporate management and the leaders in the field. How does this work in practice? How do you engage with top network marketing leaders like Ria Kamras?
Dag Bergheim Pettersen:
Let me approach this from how we operate as a corporate company and management team. We have strategies, visions, ambitions, goals, and core values, but what truly matters is the culture we create. I have a saying: “Keep the keepers.” This means we prioritize recognizing and retaining those who embody our culture.
If you visit
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Zinzino Starts Operations In Germany
by Ted Nuyten • • 0 Comments
Sweden based Zinzino, one of the world’s leading direct sales companies in functional food and coffee, continues to grow throughout Europe and is now establishing operations in Germany – Europe’s largest direct sales market.
Zinzino has experienced rapid geographical growth concentrating on Europe and North America. At the end of 2015, Zinzino began operations in Canada following a successful period on the US market.
The company has directed its focus towards preparing the business for its continued advancement, allying geographical expansion with product development.
The acquisitions of Faun Pharma AS and BioActive Foods AS means that Zinzino now controls the entire chain from research and development to production and analysis. This results in lower costs and greater control, which creates positive synergies throughout the entire chain up to the end consumer.
“Germany will be