A grateful customer and Entrepreneur contributor spells out how a regional company, Yale Appliance, models exceptional customer service.

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In a business environment that no longer values brand loyalty, winning over long-term customers creates benefits that entrepreneurs should not undervalue.

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Have you ever considered complaints as a way to impress customers and keep ’em coming back?

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If you’re serious about your future success and the growth of your business, you have to focus just as much on service as on sales.

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Businesses of all sizes would be well served giving their customers a seat at the table with an executive that represents their interests.

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In an age of aggressive customer-versus-waiter interactions, this waitress’s kindness stands out.

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Prompt response, patient listening and sincere follow up keeps customers happy and solves most problems when they aren’t.

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To fine-tune your customer service, cultivate loyalty with a relationship-building approach that transcends single interactions.

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Listening to unhappy customers is a hard but valuable way to learn how to improve your business and better than them disparaging you on social media.

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Here are nine ways to build this unmeasurable metric into your business.

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