Tag Archive for Customer Experience

Hot Business News Today

8 ways to make your small business more disability aware

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Originally written by Timothy Adler on Small Business
With lockdown measures easing, many small businesses are busy preparing to welcome back customers over the coming months. With social contact restrictions still in place, however, it won’t quite be “business as normal.” Businesses will need to think creatively about how they entice customers.
Enticing old customers
Premises will still need to meet strict Covid-safe conditions when they reopen but it’s a start, and customers are just as excited to be back – and spending their money again – as businesses are to serve them.
The Eat Out to Help Out Scheme, which ran in August 2020, may have had its critics, but the huge rise in table reservations – a 53 per cent increase on the same period in 2019 – shows the eagerness of the public to get back to purchasing goods and services again.
There is a lot of lost time to make up for and businesses will need to think creatively about how to entice back old customers to their premises and services, whilst attracting in new customer groups, as well.
>See also: What are the benefits of agile working? – a small business guide
Attracting disabled customers
Disabled customers are a group most often overlooked

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Hot Business News Today

8 ways to make your small business more disability aware

by  •  • 0 Comments

Originally written by Timothy Adler on Small Business
With lockdown measures easing, many small businesses are busy preparing to welcome back customers over the coming months. With social contact restrictions still in place, however, it won’t quite be “business as normal.” Businesses will need to think creatively about how they entice customers.
Enticing old customers
Premises will still need to meet strict Covid-safe conditions when they reopen but it’s a start, and customers are just as excited to be back – and spending their money again – as businesses are to serve them.
The Eat Out to Help Out Scheme, which ran in August 2020, may have had its critics, but the huge rise in table reservations – a 53 per cent increase on the same period in 2019 – shows the eagerness of the public to get back to purchasing goods and services again.
There is a lot of lost time to make up for and businesses will need to think creatively about how to entice back old customers to their premises and services, whilst attracting in new customer groups, as well.
>See also: What are the benefits of agile working? – a small business guide
Attracting disabled customers
Disabled customers are a group most often overlooked

Read more...

Hot Business News Today

Five ways to add value to retain your customers

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Originally written by aileenallkins on Small Business
As a business owner, your customers are your most important asset. These customers can be your biggest champions or harshest critics, with both sides of the coin equally important for business development and long-term success. Knowing how to retain customers is crucial. Ultimately, your customer base will drive financial revenue, making customer service a crucial investment for any company: a massive 96 per cent of customers state they would avoid a business as a result of bad customer service.
Attracting new customers is often seen as the key to helping a business thrive. Yet while keeping the customer pipeline healthy is of course important, there is a flip side to this: understanding the value of the customers you already have. Retention is far cheaper than acquisition, with a recent study showing that converting and onboarding new customers can cost up to seven times more than maintaining those already on your books.
Whilst the excitement of new customers might bring a buzz to your business, a high churn rate fails to recognise the long-term value of loyalty. Refining your customer service offering to improve retention will result in a highly engaged customer base, who are more likely

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