Tag Archive for Customer data

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How UK’s data law overhaul could reshape marketing

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By Sachiko Scheuing on Small Business UK – Advice and Ideas for UK Small Businesses and SMEs

The UK’s new Data (Use and Access) Act (DUA Act) heralds a significant shift in the UK’s data protection landscape, presenting both opportunities and challenges for marketers and potentially even reshaping the marketing sector.

The DUA Act builds upon the groundwork laid by the previous Data Protection and Digital Information Bill (DPDI Bill) and aims to modernise data protection regulations in response to evolving digital landscapes.

Similar to its predecessor, the DUA Act seeks to strike a balance between protecting personal data and fostering growth and innovation. The changes come at a critical time, as industries, including the marketing and advertising sector, navigate a seismic shift in the business environment caused by rapid AI adoption.

The DUA Act promises to offer greater flexibility for marketing teams, particularly when it comes to cookie consent and the use of legitimate interest. However, for brands this means they need to consider how to effectively navigate this evolving regulatory landscape while maintaining a robust, data-driven marketing approach.

Clarifying legitimate interest

One of the most impactful changes in the DUA Act lies in a seemingly minor textual adjustment. Recital 47 of the GDPR, which

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GDPR three years on: make sure your small business is compliant

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By Chris Cook on Small Business – Advice and Ideas for UK Small Businesses and SMEs
The UK General Data Protection Regulations (UK GDPR) came into force on January 1 2021 and sets out the key principles, rights and obligations for processing data in the UK. It is almost entirely based on the EU GDPR (which applied in the UK before January 2021) and sits alongside the Data Protection Act 2018 (DPA).
With the plethora of initialisms, some small businesses are understandably overwhelmed. Some actively ignore what they deem to be an administrative burden, while others unknowingly stray into breach of data protection regulations. Regardless of your view of the UK GDPR, one thing is clear; overlooking it could have costly repercussions by way of hefty fines and reputational damage to your business.
The body in charge of enforcing data protection breaches in the UK is the Information Commissioner’s Office (ICO). Much of the enforcement action pursued by the ICO relates to aggressive direct marketing techniques, such as nuisance calls and emails. For example, ColourCoat Ltd, a home improvements business based in Hastings, was fined £130,000 by the ICO in June 2021 following a substantial amount of direct marketing calls.
Businesses should also be

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GDPR one year on: make sure your small business is compliant

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Originally written by Chris Cook on Small Business
Despite the EU implementing strict rules around data protection last year, some SMEs haven’t made changes to be compliant, putting themselves at huge risk. GDPR one year on and some small businesses are still exposed. Overlooking it could have costly repercussions by way of hefty fines and reputational damage.
On May 25 2018, the EU introduced its biggest transformation of data protection legislation with the introduction of the General Data Protection Regulation (GDPR).
Although most businesses were making sure they were compliant in the months leading up to its enforcement, many businesses (including SMEs) weren’t GDPR-ready.
See also: What does GDPR mean to me and my business?
Small businesses may consider compliance with the Data Protection Act 2018 (“DPA”, which incorporates the GDPR in the UK) to be another administrative burden and, due to their business’s size, by keeping fingers crossed and ignoring it, it might disappear. This isn’t the case; all businesses that process personal data are subject to the DPA.
Organisations found in breach of the DPA face administrative fines of up to 4pc of their annual global turnover or €20 million (whichever is greater).
GDPR one year on
Since the GDPR came into force, fines have been

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Managing your customer data effectively is important for small businesses

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In recent years the marketing landscape has experienced a significant shift towards digital marketing, including email communication and online advertising. This has to some extent levelled the playing field and smaller businesses are now able to compete on even terms with larger, more established businesses. But to do so effectively it is vital that they
The post Managing your customer data effectively is important for small businesses appeared first on Small Business.

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