Tag Archive for CRM

Artificial intelligence: the next step for CRM

Selling as a trade has developed exponentially, from paper to spreadsheets to system of record to customer relationship management (CRM) software. The rise of CRM software in the early 90s was the first significant technology breakthrough in sales. The various attempts made towards the direction of delivery models – from on-premise and software-as-a-Service (SaaS) on
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Two thirds of UK businesses don’t have a dedicated CRM budget

Two thirds of companies are covering marketing and Customer Relationship Management (CRM) with the same budget, according to new figures. The annual CRM Barometer, by marketing technology company Wiraya, reveals that only 34 per cent of companies have integrated CRM systems. However, 54 per cent are planning to up their budget next year. At the
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How Salesforce is staying ahead with its small business solutions

These days, customers expect companies to deliver fast and personalised experiences across every channel and at any time. But nearly 80 per cent of UK small businesses aren’t equipped to meet the needs of customers because they aren’t able to connect all of their essential business apps, which results in a fragmented view of the
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