Tag Archive for Company Appointments

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ASEA Appoints Industry Veteran Tai Tolman as Chief Revenue Officer to Accelerate Global Growth

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Intentional, field-first leadership to support ASEA’s next-generation expansion
PLEASANT GROVE, Utah—ASEA®, the global leader in redox-based wellness innovation and entrepreneurial opportunity, recently announced the appointment of Tai Tolman as Chief Revenue Officer. In this role, Tolman will oversee ASEA’s global sales organization and lead the company’s commercial strategy as it enters its next generation of growth.
Tolman is known for building scalable, intentional sales systems and strengthening corporate–field partnership. His experience includes high-impact leadership roles at Melaleuca and Young Living, where he helped drive sustained sales performance across multiple regions.

“As a 15-year company with a legacy vision and a strong foundation in science, culture, product innovation and overall experience, ASEA is well positioned for our next phase of growth and development,”

said Jarom Webb, CEO of ASEA Global.

“Our focus now is aligning strategy and execution in a way that helps our Associates build with clarity and confidence. Tai brings the experience, the heart and the leadership discipline to ensure we deliver that focus worldwide.”

Tolman will oversee leadership development, strategic sales programs and global field support—key functions that elevate ASEA’s ability to deliver a next-generation Associate experience.

“ASEA has developed all the right strategic ingredients,”

said Tolman.

“The opportunity now is to simplify the path

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Maria Fernanda Piedra Martinez Named New General Manager of Ecuador, 4Life

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Preston Richards has named Maria Fernanda Piedra Martinez as the new 4Life general manager of Ecuador.
Piedra began her 4Life career eleven years ago. Since being hired in 2014, she has held positions in finance, marketing, events and recognition, and human resources. Most recently, she served as the company’s commercial manager.
Richards shared:

“Maria Fernanda arrives to this position after more than a decade of proving herself across many disciplines that will now dovetail into her responsibilities as our new general manager of Ecuador. I’m confident she will carry forward the good work of our late friend, colleague, and general manager of the country, Alejandro Garcia.”

Piedra’s education includes a diploma in business management with digital technologies from the Universidad de las Américas (UDLA) and a master’s degree in commerce with a specialization in neuroscience.
Piedra spends her free time with her 15-year-old daughter. Piedra shared:

“She’s the light of my life.”

4Life, The Immune System Company®, and the first to bring transfer factor research to market, has offices in dozens of countries to serve the company’s worldwide customers.
SOURCE:  4Life
The post Maria Fernanda Piedra Martinez Named New General Manager of Ecuador, 4Life appeared first on Direct Selling Facts, Figures and News.

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Jefferson Santos Returns to DreamTrips as Co-Founder and Chief Visionary Officer

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The DreamTrips brand is turning 20—and it’s back, bolder, brighter, and more unstoppable than ever.
The world’s #1 travel club just made a monumental announcement: Jefferson Santos is returning as Co-Founder and Chief Visionary Officer.
For DreamTrips, this isn’t just another executive hire—it’s a historic homecoming. Jefferson Santos wasn’t just there at the start—he was the very first member of DreamTrips, 20 years ago. He comes back to guide the company into its next era of life-changing experiences. 
A Legacy Reimagined
For 20 years, the DreamTrips brand has created a world of adventure for millions of travelers, delivering 30,000+ trips across 70+ countries. It’s a movement, a community, and a brand that transforms ordinary vacations into extraordinary memories.
Now, with Jefferson Santos returning, DreamTrips is not just honoring its legacy—it’s turbocharging its future.
With 29 years of network-marketing mastery, Jefferson Santos has built global organizations of more than 3 million people, been inducted into the Network Marketing Million Dollar Hall of Fame, and is an international best-selling author. Santos combines a proven track record with a deep personal connection to DreamTrips.

“DreamTrips has always been a part of me,”

said Santos.

“From being the very first member to now returning as Co-Founder and Chief Visionary Officer, this

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Vyvo Welcomes Taylor Worre to Ignite North America as VP of Market Expansion

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Vyvo is proud to announce that Taylor Worre has been appointed as Vice President of Market Expansion North America, a pivotal role in the company’s strategy to open new markets. With a legacy of impact in global network marketing, Taylor brings unmatched energy and experience to accelerate field growth across the U.S. and Canada.
What drew him to accept Vyvo‘s proposal? There are numerous reasons, but what stood out for Taylor was, in his words, the

“massive potential we have with Artificial Intelligence.”

He also noted that the chance to introduce a next-generation business model, one designed to move beyond the limitations of traditional MLM with something entirely new, was a major factor in his decision.
As Vyvo prepares for the full release of its groundbreaking Vyvo AI Life CoPilot, Taylor recognized a rare opportunity: to help shape the future of personalized, privacy-first AI, while empowering thousands through a mission-first movement.

“Everyone’s asking what’s next in AI, and Vyvo has the answer,”

Taylor said.

“The Life CoPilot is unlike anything I’ve seen. It’s personal, private, and built for everyday impact. That’s why I’m here. We’re about to change lives across North America.”

Alessandro Senatore, CEO of Vyvo SocialFi, said:

“Looking at the huge potential we

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Ayo Olaseinde Named Inaugural Chairman of the Saladmaster Board of Directors

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Saladmaster, a global leader in premium cookware and direct sales, proudly announces the appointment of Ayo Olaseinde as the inaugural Chairman of the Saladmaster Board of Directors.
This strategic move marks an exciting new chapter for the organization and its global dealer network. As Chairman, Olaseinde will guide the formation and operation of the Saladmaster Board, an advisory body dedicated solely to advancing the brand’s sales strategy, dealer support, and long-term growth.

“Ayo’s leadership and passion for people have shaped Saladmaster into the powerful, purpose-driven organization it is today,”

said Ryan Reigle, CEO of Regal Ware.

“In this new role, he will focus entirely on inspiring our sales force, mentoring leaders, and bringing world-class tools and training to our global network.”

With over 43 years of experience in direct selling, Olaseinde brings unmatched insight to his new role. This transition allows him to travel more frequently, provide hands-on support to Saladmaster’s dealers and distributors, and drive strategic sales initiatives. His leadership will be instrumental in the fulfillment of the company’s 2026 strategic plan.

“I’ve always believed in people-first leadership,”

said Olaseinde.

“This new role gives me the freedom to do what I love most, which is connect with our incredible dealers around the world and help

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IT WORKS!® Names Conrad Smith Vice President of Customer to Drive Global Growth

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IT WORKS!®, a global leader in lifestyle and wellness products, has appointed Conrad Smith as Vice President of Customer. An award-winning sales and marketing executive with extensive experience in CPG, SaaS, and direct selling, Smith brings a proven track record in customer acquisition, retention, and engagement.
With a background in international law, Smith has been recognized for successfully introducing American products to global markets. His leadership philosophy centers on transparency, consistent communication, and a customer-first approach.
This appointment is part of IT WORKS!’s broader strategy to elevate the customer experience through innovative products, intuitive field tools, and accelerated expansion into new markets and demographics.

“Conrad’s expertise and leadership will be invaluable as we strengthen customer relationships and deliver greater value through technology, communication, and systems,”

said Peter Griscom, President and COO of IT WORKS!.

“Our goal is to make IT WORKS! the most accessible and rewarding platform for networkers to build their businesses.”

IT WORKS! remains committed to supporting its distributor base while attracting top industry talent and creating opportunities for the next generation of direct selling leaders.
About IT WORKS!
IT WORKS! is a global leader in lifestyle and wellness products, dedicated to helping people live their best lives through innovative solutions that support health, beauty,

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IT WORKS!® Appoints Quinn Bailey as Chief Financial Officer

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Modern Financial Leader to Drive Automation and Scalable Growth
IT WORKS!®, a global leader in lifestyle and wellness products, today announced the appointment of Quinn Bailey, CPA, as its new Chief Financial Officer. An accomplished financial strategist with nearly two decades of progressive leadership experience, Bailey brings a proven track record of driving operational excellence, financial discipline, and automation-led efficiencies.
Since joining IT WORKS! in 2019, Bailey has consistently demonstrated strategic foresight and operational rigor, most recently serving as Vice President of Tax. In this role, he successfully led the company’s global tax strategy and compliance efforts across a complex international footprint, while spearheading key automation initiatives that streamlined financial operations and enhanced scalability.
Throughout his career, Bailey has provided critical financial guidance to executive leadership, boards of directors, and ownership teams. His expertise in translating complex financial concepts into actionable business strategies has consistently delivered results, including the design and deployment of cutting-edge automation solutions.

“Quinn is a modern CFO who blends technical expertise with a forward-thinking approach to process innovation,”

said Peter Griscom, incoming President & COO.

“His ability to simplify complexity and implement scalable systems will be pivotal as we continue to grow and evolve.”

Bailey holds a Master of Science in Accounting

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New Chapter of Bold Leadership for Amare Global: David Chung Assumes Role of CEO

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Amare Global, The Mental Wellness Company™, is pleased to announce a powerful new chapter.
Effective immediately, David Chung, Owner and Chairman of Amare Global, will assume the role of Chief Executive Officer.
With an unmatched passion for Amare’s mission and a relentless drive to see every brand partner succeed, Chung is stepping into this role to lead Brand Partners into the most exciting and expansive era in Amare history.

“We are grateful for Asma Ishaq’s leadership and wish her continued success,” 

said Chung of Amare’s former CEO.
Amare Global‘s mission is to lead the global mental wellness movement under Chung’s visionary leadership.
Chung relays,

“Amare is shifting into high gear. This is a moment of alignment, acceleration, and absolute belief in our purpose, our people, and our potential. Brand Partners, now is your time.
This shift will create greater stability as we invest deeper, dream bigger, and execute bolder than ever before. This is more than a leadership transition—it’s a leadership elevation.”

A serial entrepreneur, Chung has an extensive track record of building brands, developing cutting-edge innovation, and leading high-performance teams. Chung will focus on expanding innovation, driving global growth, and deepening Amare’s impact as an industry leader.
About Amare Global
Amare Global® is recognized as a category leader in the mental wellness movement,

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LR Health & Beauty Welcomes Jörg Körfer as New CEO

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LR Health & Beauty SE announces that Mr. Jörg Körfer has been appointed Chief Executive Officer (CEO). He will take over the responsibilities of the previous members of the Management Board, Dr Andreas Laabs and Andreas Grootz, with effective date August 1, 2025.
Both gentlemen will leave the company by mutual agreement on 31 July 2025. In order to further strengthen the management team in the future, the Supervisory Board is exploring options for another complementary member of the Management Board.
Jörg Körfer has extensive expertise in global direct sales from his many years of management experience with international companies. Among other things, he spent 14 years at Vorwerk (CEO Kobold and CEO Thermomix) and served as Chairman of the Advisory Board at Bofrost for six years, as well as acting as CEO in an advisory capacity.
He will now bring this experience to LR Health & Beauty and continue to exploit the full potential of Europe’s leading social commerce platform in line with the strategy that has been pursued.
The Supervisory Board would like to express its sincere thanks to the two departing members of the Management Board for their trust and dedication. Under Dr Laabs’ leadership in particular, LR has developed excellently

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eXp World Holdings Appoints Jesse Hill as CFO as Company Continues Next Phase of Growth

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Veteran Finance Executive to Drive Long-Term Financial Strategy and Shareholder Value
eXp World Holdings, Inc. (Nasdaq: EXPI), the holding company for eXp Realty®, FrameVR.io and SUCCESS® Enterprises, announced that Jesse Hill has been appointed Chief Financial Officer, effective immediately.
Hill has served as the Company’s Interim CFO and principal financial officer since April 2025. His permanent appointment follows a highly effective transitional period during which he demonstrated exceptional financial leadership, operational excellence, and strategic vision aligned with the company’s mission to be the most agent-centric real estate brokerage on the planet. Recognized as a 2025 Finance Leader by HousingWire, Hill brings extensive experience in financial management and has been instrumental in eXp’s international expansion efforts.

“Jesse Hill has done an outstanding job leading our finance organization through a period of focused investment and global growth,”

said Glenn Sanford, Founder, Chairman and CEO of eXp World Holdings.

“Under his financial leadership, our International Realty segment has expanded into eight new markets, nearly quintupled revenue, and significantly improved operating margins. Jesse brings deep knowledge of our business model, a clear long-term financial vision, and a steadfast commitment to our agent-centric values. I’m excited to officially welcome him as our permanent CFO as we enter our next phase

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